ALOUETTE RIVER MANAGEMENT SOCIETY

### Context Profile for Alouette River Management Society (ARMS)

1. **Organization Mission & Cause**:
   - The Alouette River Management Society (ARMS) is dedicated to the conservation and enhancement of the Alouette River watershed. Their mission is to protect and restore the ecological health of the river and its surrounding environments, ensuring sustainable use for future generations. They engage the community in conservation efforts and promote awareness about the importance of preserving local ecosystems.

2. **Type of Activities**:
   - **Events**: ARMS hosts various community events, including their Annual General Meeting (AGM), workshops (e.g., Medicine Roller Workshop with Indigenous Healer), and educational programs aimed at raising awareness about environmental conservation.
   - **Fundraising Campaigns**: They conduct fundraising initiatives to support their conservation projects and community engagement efforts.
   - **Community Programs**: They involve the community in hands-on conservation activities, such as river clean-ups and educational workshops.

3. **Tone of Voice**:
   - The tone of ARMS's communications is friendly, inviting, and community-oriented. They use inclusive language that encourages participation and collaboration. The content is informative yet accessible, aiming to inspire action and foster a sense of belonging among community members.

4. **Emoji Usage**:
   - ARMS utilizes emojis in their communications to enhance engagement and convey a friendly tone. Common emojis include 📅 (calendar), 📍 (location), 🕕 (time), and ✅ (checkmark) to highlight important information and create a visually appealing format. Emojis are used moderately, primarily in event announcements and reminders.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not found on the website, but ARMS has been active in the community for several years.
   - **Scale**: The organization has conducted 15 total forms and 16 email campaigns, indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics were not detailed, the organization emphasizes community involvement and the success of conservation projects in their communications.
   - **Volunteer Info**: Opportunities for volunteering are likely available, as community engagement is a core part of their mission, although specific details were not provided on the website.

6. **Writing Guidelines**:
   - **Style**: Use clear and concise language that is accessible to a broad audience. Avoid jargon unless it is explained.
   - **Engagement**: Incorporate questions and calls to action to encourage community involvement (e.g., "Join us!", "Get involved!").
   - **Visual Elements**: Use bullet points and emojis to break up text and highlight key information, making it easier to read.
   - **Personalization**: Address recipients by name where possible, as seen in their email campaigns, to create a more personal connection.
   - **Community Focus**: Emphasize community collaboration and the importance of individual contributions to conservation efforts.

This context profile provides a comprehensive overview of the Alouette River Management Society, focusing on actionable insights that will help generate better, more personalized content for their communications.

Adopt-A-Block Clean Up

We are thrilled to invite you to a special milestone event of celebrating volunteer achievements over the last 10 years of the Adopt-A-Block program and acknowledging 30 years of Maple Ridge Adopt-A-Block's community-driven conservation efforts. The Alouette River Management Society and our Adopt-A-Block Program have been dedicated to keeping our neighborhoods clean and beautiful - let’s celebrate by giving back to the spaces we love. When: Sunday, March 2nd 11am-2pmWhere: Rivers Heritage Center, 24959 Alouette Road Event Schedule:11 am Meet at Rivers Heritage Center11:00am - 11:05am  Introduction and Welcome11:10am - 11:40am Educational Talk with Wildsafe BC11:45am - 12:00pm Bathroom & Coffee Break 12:15pm - 1:15pm Litter clean up   1:15pm - 1:30pm Litter Audit1:30pm - 2:00pm Treats & Thank you Bring your friends, family, and plenty of energy as we help keep our community clean! Supplies will be provided and ready to make a difference. Here’s to 10 more years of community impact! If you are interested in attending, please sign up yourself and any additional family members or friends that may be attending with you — we can’t wait to see you there!

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for our Adopt-A-Block Celebration and supporting our cause. Your registration greatly helps our mission. 🚀 If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! We will send a follow-up email closer to the event with more information about the event, directions, etc. If you have any questions, please let us know. Kristen MunkActing Communications & Engagement Managercommunications@alouetteriver.org

We are thrilled to invite you to a special milestone event of celebrating volunteer achievements over the last 10 years of the Adopt-A-Block program and acknowledging 30 years of Maple Ridge Adopt-A-Block's community-driven conservation efforts. The Alouette River Management Society and our Adopt-A-Block Program have been dedicated to keeping our neighborhoods clean and beautiful - let’s celebrate by giving back to the spaces we love. When: Sunday, March 2nd 11am-2pmWhere: Rivers Heritage Center, 24959 Alouette Road Event Schedule:11 am Meet at Rivers Heritage Center11:00am - 11:05am  Introduction and Welcome11:10am - 11:40am Educational Talk with Wildsafe BC11:45am - 12:00pm Bathroom &amp; Coffee Break 12:15pm - 1:15pm Litter clean up   1:15pm - 1:30pm Litter Audit1:30pm - 2:00pm Treats &amp; Thank you Bring your friends, family, and plenty of energy as we help keep our community clean! Supplies will be provided and ready to make a difference. Here’s to 10 more years of community impact! If you are interested in attending, please sign up yourself and any additional family members or friends that may be attending with you — we can’t wait to see you there!

ALOUETTE RIVER MANAGEMENT SOCIETY

Celebrating Maple Ridge Adopt-A-Block's Volunteers and Achievements!

24959 Alouette Rd

Adopt-A-Block Clean Up

Free

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