ALOUETTE RIVER MANAGEMENT SOCIETY

### Context Profile for Alouette River Management Society (ARMS)

1. **Organization Mission & Cause**:
   - The Alouette River Management Society (ARMS) is dedicated to the conservation and enhancement of the Alouette River watershed. Their mission is to protect and restore the ecological health of the river and its surrounding environments, ensuring sustainable use for future generations. They engage the community in conservation efforts and promote awareness about the importance of preserving local ecosystems.

2. **Type of Activities**:
   - **Events**: ARMS hosts various community events, including their Annual General Meeting (AGM), workshops (e.g., Medicine Roller Workshop with Indigenous Healer), and educational programs aimed at raising awareness about environmental conservation.
   - **Fundraising Campaigns**: They conduct fundraising initiatives to support their conservation projects and community engagement efforts.
   - **Community Programs**: They involve the community in hands-on conservation activities, such as river clean-ups and educational workshops.

3. **Tone of Voice**:
   - The tone of ARMS's communications is friendly, inviting, and community-oriented. They use inclusive language that encourages participation and collaboration. The content is informative yet accessible, aiming to inspire action and foster a sense of belonging among community members.

4. **Emoji Usage**:
   - ARMS utilizes emojis in their communications to enhance engagement and convey a friendly tone. Common emojis include 📅 (calendar), 📍 (location), 🕕 (time), and ✅ (checkmark) to highlight important information and create a visually appealing format. Emojis are used moderately, primarily in event announcements and reminders.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not found on the website, but ARMS has been active in the community for several years.
   - **Scale**: The organization has conducted 15 total forms and 16 email campaigns, indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics were not detailed, the organization emphasizes community involvement and the success of conservation projects in their communications.
   - **Volunteer Info**: Opportunities for volunteering are likely available, as community engagement is a core part of their mission, although specific details were not provided on the website.

6. **Writing Guidelines**:
   - **Style**: Use clear and concise language that is accessible to a broad audience. Avoid jargon unless it is explained.
   - **Engagement**: Incorporate questions and calls to action to encourage community involvement (e.g., "Join us!", "Get involved!").
   - **Visual Elements**: Use bullet points and emojis to break up text and highlight key information, making it easier to read.
   - **Personalization**: Address recipients by name where possible, as seen in their email campaigns, to create a more personal connection.
   - **Community Focus**: Emphasize community collaboration and the importance of individual contributions to conservation efforts.

This context profile provides a comprehensive overview of the Alouette River Management Society, focusing on actionable insights that will help generate better, more personalized content for their communications.

1 - Painted Lady Larvae

2 - Painted Lady Larvae

3 - Painted Lady Larvae

4 - Painted Lady Larvae

1 - Terranium

2 - Terranium

<div style="box-sizing:border-box;border-width:0px;border-style:solid;border-color:rgb(var(--color-gray-200)/1);--tw-border-spacing-x:0;--tw-border-spacing-y:0;--tw-translate-x:0;--tw-translate-y:0;--tw-rotate:0;--tw-skew-x:0;--tw-skew-y:0;--tw-scale-x:1;--tw-scale-y:1;--tw-pan-x: ;--tw-pan-y: ;--tw-pinch-zoom: ;--tw-scroll-snap-strictness:proximity;--tw-gradient-from-position: ;--tw-gradient-via-position: ;--tw-gradient-to-position: ;--tw-ordinal: ;--tw-slashed-zero: ;--tw-numeric-figure: ;--tw-numeric-spacing: ;--tw-numeric-fraction: ;--tw-ring-inset: ;--tw-ring-offset-width:0px;--tw-ring-offset-color:#fff;--tw-ring-color:rgba(59,130,246,.5);--tw-ring-offset-shadow:0 0 #0000;--tw-ring-shadow:0 0 #0000;--tw-shadow:0 0 #0000;--tw-shadow-colored:0 0 #0000;--tw-blur: ;--tw-brightness: ;--tw-contrast: ;--tw-grayscale: ;--tw-hue-rotate: ;--tw-invert: ;--tw-saturate: ;--tw-sepia: ;--tw-drop-shadow: ;--tw-backdrop-blur: ;--tw-backdrop-brightness: ;--tw-backdrop-contrast: ;--tw-backdrop-grayscale: ;--tw-backdrop-hue-rotate: ;--tw-backdrop-invert: ;--tw-backdrop-opacity: ;--tw-backdrop-saturate: ;--tw-backdrop-sepia: ;--tw-contain-size: ;--tw-contain-layout: ;--tw-contain-paint: ;--tw-contain-style: ;color:rgb(27, 28, 29);font-family:&quot;Inter var&quot;, ui-sans-serif, system-ui, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.1px;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5">Bring the beauty of nature to your home or garden while supporting the Alouette River Management Society! When you order Painted Lady Butterflies, a portion of the proceeds goes directly toward our environmental restoration, education, and salmon habitat enhancement projects.</div><div style="box-sizing:border-box;border-width:0px;border-style:solid;border-color:rgb(var(--color-gray-200)/1);--tw-border-spacing-x:0;--tw-border-spacing-y:0;--tw-translate-x:0;--tw-translate-y:0;--tw-rotate:0;--tw-skew-x:0;--tw-skew-y:0;--tw-scale-x:1;--tw-scale-y:1;--tw-pan-x: ;--tw-pan-y: ;--tw-pinch-zoom: ;--tw-scroll-snap-strictness:proximity;--tw-gradient-from-position: ;--tw-gradient-via-position: ;--tw-gradient-to-position: ;--tw-ordinal: ;--tw-slashed-zero: ;--tw-numeric-figure: ;--tw-numeric-spacing: ;--tw-numeric-fraction: ;--tw-ring-inset: ;--tw-ring-offset-width:0px;--tw-ring-offset-color:#fff;--tw-ring-color:rgba(59,130,246,.5);--tw-ring-offset-shadow:0 0 #0000;--tw-ring-shadow:0 0 #0000;--tw-shadow:0 0 #0000;--tw-shadow-colored:0 0 #0000;--tw-blur: ;--tw-brightness: ;--tw-contrast: ;--tw-grayscale: ;--tw-hue-rotate: ;--tw-invert: ;--tw-saturate: ;--tw-sepia: ;--tw-drop-shadow: ;--tw-backdrop-blur: ;--tw-backdrop-brightness: ;--tw-backdrop-contrast: ;--tw-backdrop-grayscale: ;--tw-backdrop-hue-rotate: ;--tw-backdrop-invert: ;--tw-backdrop-opacity: ;--tw-backdrop-saturate: ;--tw-backdrop-sepia: ;--tw-contain-size: ;--tw-contain-layout: ;--tw-contain-paint: ;--tw-contain-style: ;color:rgb(27, 28, 29);font-family:&quot;Inter var&quot;, ui-sans-serif, system-ui, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.1px;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5"><br /></div><div style="box-sizing:border-box;border-width:0px;border-style:solid;border-color:rgb(var(--color-gray-200)/1);--tw-border-spacing-x:0;--tw-border-spacing-y:0;--tw-translate-x:0;--tw-translate-y:0;--tw-rotate:0;--tw-skew-x:0;--tw-skew-y:0;--tw-scale-x:1;--tw-scale-y:1;--tw-pan-x: ;--tw-pan-y: ;--tw-pinch-zoom: ;--tw-scroll-snap-strictness:proximity;--tw-gradient-from-position: ;--tw-gradient-via-position: ;--tw-gradient-to-position: ;--tw-ordinal: ;--tw-slashed-zero: ;--tw-numeric-figure: ;--tw-numeric-spacing: ;--tw-numeric-fraction: ;--tw-ring-inset: ;--tw-ring-offset-width:0px;--tw-ring-offset-color:#fff;--tw-ring-color:rgba(59,130,246,.5);--tw-ring-offset-shadow:0 0 #0000;--tw-ring-shadow:0 0 #0000;--tw-shadow:0 0 #0000;--tw-shadow-colored:0 0 #0000;--tw-blur: ;--tw-brightness: ;--tw-contrast: ;--tw-grayscale: ;--tw-hue-rotate: ;--tw-invert: ;--tw-saturate: ;--tw-sepia: ;--tw-drop-shadow: ;--tw-backdrop-blur: ;--tw-backdrop-brightness: ;--tw-backdrop-contrast: ;--tw-backdrop-grayscale: ;--tw-backdrop-hue-rotate: ;--tw-backdrop-invert: ;--tw-backdrop-opacity: ;--tw-backdrop-saturate: ;--tw-backdrop-sepia: ;--tw-contain-size: ;--tw-contain-layout: ;--tw-contain-paint: ;--tw-contain-style: ;color:rgb(27, 28, 29);font-family:&quot;Inter var&quot;, ui-sans-serif, system-ui, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.1px;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5">Fill out the form below to place your order and make a difference today! Thank you for helping us protect and restore the Alouette Watershed. 💚🦋</div>

<p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name</span> ,</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Thank you for ordering Painted Lady butterfly larvae! 🦋 Once your order has been placed, you will receive a follow-up email with important details about your larvae and their care.</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">As your pick-up date approaches, we’ll also send a reminder email to ensure you’re ready. Please note that larvae must be picked up within 1-3 days of your original pick-up date, as they grow quickly and need proper care.</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">If you have any questions, feel free to reach out. We appreciate your support and can’t wait for you to experience the wonder of butterfly transformation!</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Best,</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Alouette River Management Society</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">communications@alouetteriver.org</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p>

<div>Bring the beauty of nature to your home or garden while supporting the Alouette River Management Society! When you order Painted Lady Butterflies, a portion of the proceeds goes directly toward our environmental restoration, education, and salmon habitat enhancement projects.</div><div><br /></div><div>Fill out the form below to place your order and make a difference today! Thank you for helping us protect and restore the Alouette Watershed. 💚🦋</div>