Alberta First Responders Association

### Context Profile for Alberta First Responders Association (AFRA)

#### 1. Organization Mission & Cause
The Alberta First Responders Association (AFRA) is dedicated to empowering first responders in Alberta by prioritizing mental health support and suicide prevention. Founded as a peer support group on Facebook on February 28, 2023, AFRA has evolved into a not-for-profit advocacy organization. Its mission is to implement practical and immediate solutions for mental health challenges faced by first responders, ensuring they receive the necessary support to maintain their well-being.

#### 2. Type of Activities
AFRA engages in various activities including:
- **Community Building**: Creating a supportive network for first responders.
- **Mental Health Programs**: Offering free mental health support and training opportunities, such as the "1st Health for First Responders" program.
- **Resource Provision**: Providing access to EchoLink, a secure mental health check-in tool designed for first responders and their families.
- **Fundraising**: Raising funds to support their initiatives and provide discounts for events.

#### 3. Tone of Voice
The tone of voice used by AFRA is:
- **Friendly and Supportive**: The language is approachable and emphasizes community and support.
- **Inspiring**: The messaging encourages first responders to prioritize their mental health and seek help.
- **Professional**: While maintaining a friendly tone, the organization communicates with authority and respect for the profession of first responders.

#### 4. Emoji Usage
The website and other communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clear communication rather than informal or playful elements.

#### 5. Key Facts
- **Founding Date**: February 28, 2023
- **Membership**: Over 3,000 members consisting of current and former first responders from various fields, including emergency services, military, and law enforcement.
- **Impact Metrics**: AFRA provides free mental health support and training, aiming to enhance the well-being of first responders and their families.
- **Volunteer Information**: Specific volunteer opportunities are not detailed on the website, but the organization likely relies on community involvement for its initiatives.

#### 6. Writing Guidelines
- **Clarity and Conciseness**: Use straightforward language that conveys the mission and activities without unnecessary jargon.
- **Empathy and Support**: Emphasize understanding and support for the mental health challenges faced by first responders.
- **Call to Action**: Encourage engagement through membership, participation in events, and utilization of mental health resources.
- **Community Focus**: Highlight the importance of building a supportive community among first responders.

This context profile serves as a foundational guide for creating personalized and effective content for the Alberta First Responders Association, ensuring alignment with their mission and values.

LXCL:I am a current or previous First Responder, Front Line Worker or member of the Military that resides in the Province of Alberta.

Alberta First Responder Membership

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name , On behalf of everyone at the Alberta First Responders Association (AFRA), we want to extend a heartfelt thank you for becoming a member of our community. Your support is crucial, and we&rsquo;re thrilled to have you join us in our mission. As a member, you are now part of a passionate and dedicated group working together for a common cause. We look forward to keeping you informed on our progress and inviting you to take part in upcoming activities and events.&nbsp; We offer AFRA member discounts to all of our events, and free mental health training and support programs for our members and their immediate household family members which includes:&nbsp; <span contenteditable="false" data-button-color="{{#5555E7}}" data-custom-link="{{https://1st-health.ca/}}" data-custom-variable="{{custom-link-button-6b2fe89a-b9fc-451c-b7f7-6ea824262a08}}" data-text="{{1st Health for First Responders Program}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #5555E7" style="background-color: rgb(85, 85, 231); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">1st Health for First Responders Program&nbsp; 10% off the Annual Holiday Mixer at Blackjacks Roadhouse in Nisku Nov 22nd 2025. AFRA10 18% off our annual appreciation event, mental health conference.&nbsp;FR2026 Thank you again for your membership and for believing in our mission.Please feel free to reach out to us if you have any questions or concerns. Jerry Galliford - PresidentAlberta First Responders Association (AFRA)<a fr-original-style="" href="mailto:jerryg@ourafra.ca" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">jerryg@ourafra.ca</a>&nbsp;<span contenteditable="false" data-button-color="{{#5555E7}}" data-custom-link="{{www.ourafra.ca}}" data-custom-variable="{{custom-link-button-02c83246-712e-46c7-a44b-7d0eb36d330e}}" data-text="{{www.ourafra.ca}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #5555E7" style="background-color: rgb(85, 85, 231); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">www.ourafra.ca

<p style="font-weight:bold;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;box-sizing:inherit;max-width:100%">Join AFRA Today<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">The work you do leaves an impact and you don't have to carry it alone.<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">The Alberta First Responders Association (AFRA) is a community of first responders who understand that taking care of your mental health isn't a sign of weakness, it's part of staying strong in a job that asks a lot of you.<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Whether you're looking to connect with others who get it, access resources before you need them, or just know there's a place where you belong, AFRA is that place.<hr /><p style="font-weight:bold;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;box-sizing:inherit;max-width:100%">Who This Is For<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">AFRA membership is open to current and former first responders—professionals and volunteers whose work prioritizes public safety and well-being above their own.<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">This includes:<ul><li>Coast Guard</li><li>Correctional Services</li><li>Emergency Dispatch</li><li>Emergency Medical Services (EMS)</li><li>Emergency Room (ER) Staff</li><li>Firefighters</li><li>Fish &amp; Wildlife Officers</li><li>Peace Officers</li><li>Police</li><li>RCMP</li><li>Search &amp; Rescue</li><li>Military (including Reserves &amp; Veterans)</li><li>And many others who serve on the front lines</li></ul><p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">If your work exposes you to trauma, critical incidents, and occupational stress that compounds over time, you belong here.<hr /><p style="font-weight:bold;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;box-sizing:inherit;max-width:100%">What Membership Gets You<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">AFRA membership is free. No barriers. No bureaucracy. Just access.<p style="font-weight:bold;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;box-sizing:inherit;max-width:100%">Pre-Crisis Mental Health Support<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Access to the 1st Health for First Responders program and evidence-informed psychological injury prevention resources—before you hit a crisis.<p style="font-weight:bold;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;box-sizing:inherit;max-width:100%">Peer Connection Without Judgment<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">A community of 3,000+ first responders who understand what you carry. No explanations required.<p style="font-weight:bold;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;box-sizing:inherit;max-width:100%">Free Online Mental Health Tools<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">24/7 access to self-guided support resources designed specifically for first responders.<p style="font-weight:bold;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;box-sizing:inherit;max-width:100%">Event Discounts &amp; Community Gatherings<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Connection opportunities like our Holiday Mixer and regional meet-ups. First responders save 10% on events (use code AFRA10 at checkout).<p style="font-weight:bold;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;box-sizing:inherit;max-width:100%">Advocacy That Actually Understands<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">AFRA is run by first responders, for first responders. We advocate for policy, training, and resources that prevent injury—not just treat it.<hr /><p style="font-weight:bold;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;box-sizing:inherit;max-width:100%">The Cost of Waiting<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Most first responders don't reach out until:<ul><li>Relationships are fracturing</li><li>Sleep is impossible</li><li>Hypervigilance has become permanent</li><li>The career they built starts feeling like the thing destroying them</li></ul><p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">You don't get a warning light. AFRA exists so you don't have to wait until it's urgent to get what you need.<hr /><p style="font-weight:bold;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;box-sizing:inherit;max-width:100%">Join AFRA<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Membership is free. Access is immediate. The community is waiting.<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Whether you're functional but feeling the fractures, or you just want to normalize the conversation before you need the intervention—this is your starting point.<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Ready to join?<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">AFRA is a registered nonprofit organization operated by current and former first responders. We exist because the psychological toll of this work is real—and no one should carry it alone.

Alberta First Responders Association

Alberta First Responders Association Membership

Alberta First Responder Membership

Free

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