MustBus Co-op

### Context Profile for MustBus Co-op

1. **Organization Mission & Cause:**
   - **Mission:** MustBus Co-op is dedicated to providing affordable transportation solutions for McGill University students, facilitating access to various events and activities that enhance their university experience. The organization aims to foster community engagement and support student life through organized travel.
   - **Cause:** The focus is on creating opportunities for students to explore and participate in recreational activities while promoting sustainability through shared transportation.

2. **Type of Activities:**
   - **Events:** MustBus organizes trips to various destinations, such as whale watching in Tadoussac, which includes transportation, accommodation, and activities.
   - **Fundraising Campaigns:** The organization runs campaigns to support its operations and enhance the student experience, such as offering discounts on trips and special events.
   - **Community Programs:** Engages students through travel experiences, promoting social interaction and community building among peers.

3. **Tone of Voice:**
   - The tone is **friendly**, **informative**, and **inclusive**, aiming to create a welcoming atmosphere for students. The language used is straightforward and accessible, ensuring clarity in communication about trips, rules, and requirements.

4. **Emoji Usage:**
   - The website does not prominently feature emojis in its content. However, the use of emojis in email campaigns and social media may vary. It is advisable to maintain a professional tone without excessive emoji use in formal communications.

5. **Key Facts:**
   - **Founding Info:** Specific founding details are not provided on the website, but it operates as a cooperative for McGill students.
   - **Scale:** The organization has a total of 70 forms and 106 email campaigns, indicating active engagement with its audience.
   - **Impact Metrics:** While specific metrics are not detailed, the focus on student engagement suggests a positive impact on community building and student satisfaction.
   - **Volunteer Info:** There is no specific information on volunteer opportunities available on the website.

6. **Writing Guidelines:**
   - **Style:** Use clear, concise language that is easy to understand. Avoid jargon and ensure that all communications are student-friendly.
   - **Format:** Use bullet points for clarity when listing details (e.g., trip itineraries, requirements).
   - **Personalization:** Incorporate personal touches in communications, such as addressing recipients by name and including relevant details about their engagement with the organization.
   - **Call to Action:** Always include a clear call to action, encouraging students to participate in trips or events.

### Additional Insights:
- **Email Campaigns:** The recent email campaigns focus on promotional offers and event reminders, maintaining a balance between informative and engaging content.
- **Community Engagement:** Emphasize the community aspect in all communications, highlighting how participation in events fosters connections among students.

This context profile serves as a foundational guide for creating tailored content that resonates with MustBus Co-op's mission and audience.

LXCL:Please AVOID using Apple/Google Pay and PAD (Pre-Authorized Debit). No need to add the OPTIONAL tip to Zeffy (you may input $0)

Ticket

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name , Thank you for joining MustBus on our trip to Mont Sainte-Anne! We can&#39;t wait to see you. You can purchase ski or snowboard rentals <a fr-original-style="" href="https://www.zeffy.com/en-CA/ticketing/mont-sainte-anne-rentals-2-jan--2026" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">here</a>. You can also purchase beginner ski lessons <a fr-original-style="" href="https://www.zeffy.com/en-CA/ticketing/mont-sainte-anne-ski-lessons-2-jan--2026" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">here</a>. Travel guides with information regarding bus details and how to prepare for the trip will be sent out shortly before the day of the trip. ❤️MustBus Co-Op

Buy your tickets here for a ski trip to Mont Sainte-Anne from January 31st to February 1st!<p style="box-sizing:inherit;width:396px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1.5;margin-inline:0px !important;margin:0px;max-width:100%"> This ticket is only available as a two-person bundle. The two-person bundle includes a round-trip bus ride to Mont Sainte-Anne, 2 days skiing, and an overnight stay at Hôtel Le Concorde Québec. Please note that ski and snowboard rentals are sold separately and can be purchased <a href="https://www.zeffy.com/en-CA/ticketing/mont-sainte-anne-rentals-2-jan--2026" target="_blank">here</a>. Ski lessons are also sold separately and can be purchased <a href="https://www.zeffy.com/en-CA/ticketing/mont-sainte-anne-ski-lessons-2-jan--2026" target="_blank">here</a>. Trip details: Outbound - Saturday, January 31st, 8:00 AM - 6:45 PM Departure 1 location (8:00am): 1001 Sherbrooke Street West, Montreal, QC H2L 1L3 (click <a href="https://www.google.com/maps/place/1001+Sherbrooke+St+W,+Montreal,+QC+H2L+1L3/@45.5024879,-73.5788365,17z/data=!3m1!4b1!4m6!3m5!1s0x4cc91bcf6363ece3:0x3e5d19bd67e5462b!8m2!3d45.5024879!4d-73.5762616!16s%2Fg%2F11sf8j153n?entry=ttu&amp;g_ep=EgoyMDI0MDkyNS4wIKXMDSoASAFQAw%3D%3D">here</a> for location) Arrival 1 location (11:45am): 2000 Bd du Beau Pré, Beaupré, QC G0A 1E0 (click <a href="https://maps.app.goo.gl/Fsi5kNR6d7FUKgzo9" target="_blank">here</a> for location)<p style="box-sizing:inherit;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1.5;width:100%;margin-inline:0px !important;margin:0px;max-width:100%"> Departure 2 location (6:00pm): 2000 Bd du Beau Pré, Beaupré, QC G0A 1E0 (click <a href="https://maps.app.goo.gl/Fsi5kNR6d7FUKgzo9" target="_blank">here</a> for location)<p style="box-sizing:inherit;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1.5;width:100%;margin-inline:0px !important;margin:0px;max-width:100%"> Arrival 2 location (6:45pm): Hôtel Le Concorde Québec, 1225 Place Montcalm, Québec City, Quebec G1R 4W6 (click <a href="https://maps.app.goo.gl/aHq2UtnoreHDC3Dn8" target="_blank">here</a> for location) Inbound -  Sunday, February 1st, 8:30 AM - 7:00 PM<p style="box-sizing:inherit;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1.5;width:100%;margin-inline:0px !important;margin:0px;max-width:100%"> Departure 1 location (8:30am): Hôtel Le Concorde Québec, 1225 Place Montcalm, Québec City, Quebec G1R 4W6 (click <a href="https://maps.app.goo.gl/aHq2UtnoreHDC3Dn8" target="_blank">here</a> for location)<p style="box-sizing:inherit;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1.5;width:100%;margin-inline:0px !important;margin:0px;max-width:100%"> Arrival 1 location (9:15am): 2000 Bd du Beau Pré, Beaupré, QC G0A 1E0 (click <a href="https://maps.app.goo.gl/Fsi5kNR6d7FUKgzo9" target="_blank">here</a> for location) Departure 2 location (3:30pm): 2000 Bd du Beau Pré, Beaupré, QC G0A 1E0 (click <a href="https://maps.app.goo.gl/Fsi5kNR6d7FUKgzo9" target="_blank">here</a> for location) Arrival location (7:00pm): 1001 Sherbrooke Street West, Montreal, QC H2L 1L3 (click <a href="https://www.google.com/maps/place/1001+Sherbrooke+St+W,+Montreal,+QC+H2L+1L3/@45.5024879,-73.5788365,17z/data=!3m1!4b1!4m6!3m5!1s0x4cc91bcf6363ece3:0x3e5d19bd67e5462b!8m2!3d45.5024879!4d-73.5762616!16s%2Fg%2F11sf8j153n?entry=ttu&amp;g_ep=EgoyMDI0MDkyNS4wIKXMDSoASAFQAw%3D%3D">here</a> for location) The itinerary is subject to change. A detailed travel guide with the most up-to-date information will be sent closer to the departure date. IMPORTANT information: Both passengers must be McGill undergraduate students to purchase a ticket and to travel with MustBus — if you are not a McGill student and purchase a ticket, you will not be refunded. Before boarding the bus, you must show proof that you are a McGill student (one of: McGill ID, proof of enrollment, access to Minerva) O﻿n both the outbound and inbound journeys, you must arrive to the pick up location at least 20 minutes before the time of departure (e.g. if the bus is due to leave at 9am, you must arrive no later than 8:40 am). MustBus buses are bound to a schedule and cannot wait for delayed passengers. Each ticket purchase is all-inclusive for 2 passengers. Please specify the name, email, phone, and McGill ID number of the person you intend to travel with when you check out. The two-person group ticket includes a hotel room for 2. Accommodation will be provided byHôtel Le Concorde Québec. Further information about the hotel can be found at <a href="https://hotelleconcordequebec.com/en/home" target="_blank">https://hotelleconcordequebec.com/en/home</a> The ticket price includes 2 days of skiing.<p style="box-sizing:inherit;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1.5;width:100%;margin-inline:0px !important;margin:0px;max-width:100%"> All sales for this trip are final and cannot be refunded. However, you can use our WhatsApp channel to resell your ticket for the same price. Please check our Instagram for more information. If you get injured you have to get your own Uber or taxi to the hospital. MustBus is not responsible for your emergency care. We advise ensuring that you have insurance to cover personal injury. We also advise skiing with a buddy so you can look out for each other. Y﻿ou may bring only 1 full size suitcase to be stored in the hold of the bus, as well as 1 small personal item (backpack, handbag etc.) Arrival times may be subject to delay based on unforeseen circumstances, such as traffic or weather

MustBus Co-op

All-Inclusive Mont Sainte-Anne Ski Trip 2 - Jan 2026

Ticket

$500