SOCIETY FOR NEW MUSIC IN EDMONTON

### Context Profile for Society for New Music in Edmonton

1. **Organization Mission & Cause**:
   - The Society for New Music in Edmonton (New Music Edmonton) is dedicated to promoting and supporting innovative and experimental music. Their mission is to celebrate the creativity of artists and art practices, particularly those emerging from the Edmonton community. They aim to provide a platform for new music and sound art, fostering a vibrant cultural landscape.

2. **Type of Activities**:
   - **Events**: New Music Edmonton hosts a variety of live events including concerts, festivals, and outreach programs. Notably, they organize the "Now Hear This" festival, which showcases new music and sound art.
   - **Fundraising Campaigns**: They run campaigns such as the "40th Anniversary Season Pass" and the "40 x 40" fundraiser to support emerging artists.
   - **Community Programs**: Outreach events include workshops, soundwalks, and discussions, aimed at engaging the community and enhancing public appreciation for new music.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **enthusiastic**, and **inspiring**. The language is accessible yet informative, aiming to engage a broad audience while conveying a sense of excitement about the arts. Phrases like "join us in celebrating" and "immerse yourself in the wild, sonic circus" reflect a passionate and inviting approach.

4. **Emoji Usage**:
   - The organization does not appear to use emojis in their communications. Their content is primarily text-based, focusing on clear and professional messaging.

5. **Key Facts**:
   - **Founding Info**: Established in 1985 as the Edmonton Composers’ Concert Society, it was rebranded to New Music Edmonton.
   - **Scale**: They have hosted numerous events over the years, with a significant focus on local artists and community engagement.
   - **Impact Metrics**: Specific metrics are not detailed on the website, but the organization emphasizes support for emerging artists and community involvement.
   - **Volunteer Info**: Information about volunteering is not explicitly mentioned, but the organization likely welcomes community involvement, especially during events.

6. **Writing Guidelines**:
   - **Style**: Use a conversational yet professional tone. Aim for clarity and engagement, using active voice and inclusive language.
   - **Content Structure**: Start with an engaging hook that reflects excitement about the events or initiatives. Use bullet points for clarity when listing benefits or features (e.g., for season passes or events).
   - **Call to Action**: Encourage participation and support, using phrases like "join us," "be part of the future," and "immerse yourself."
   - **Audience Engagement**: Address the audience directly when possible, using second-person pronouns to create a connection.

This context profile provides a comprehensive overview of New Music Edmonton, enabling AI assistants to generate tailored and effective content that resonates with the organization’s mission and audience.

General Admission

NME and ECGS Members / Students / Elders

Jessica Ackerley, guitar.&nbsp;Jairus Sharif, saxophone.&nbsp;Mustafa Rafiq, guitar. Ron de Jong. percussion. Also featuring&nbsp;Jared Epp, electronics. Celebrate Valentine&rsquo;s Day with a night of improvised music! Internationally acclaimed guitarist and visual artist Jessica Ackerley returns to their hometown to work with an incredible group &ndash; Jairus Sharif from Calgary, and local favourites Mustafa Rafiq, and Ron de Jong. Their two-part set will begin with a solo guitar performance by Jessica Ackerley, followed by a group improvisation for quartet. Inspired by travels in the High Arctic, as well as the incredible natural environment of this province, the group will create something extremely special.&nbsp; NME is also pleased to present a special guest for the evening, Jared Epp. Quickly becoming a key part of the experimental scene here as performer and presenter, Jared Epp is also a filmmaker, visual artist, and anthropology scholar. For this performance, he will premiere the first iteration of aggressive relaxation music, in which drones, noise, feedback and ambience, experienced like being under a waterfall! The Program Inside an Algorithmic Data Waterfall &ndash; Jared Epp Wave II: Arctic II, Nature Morte: Time is Fleet, Conclusion: In Four Micro Parts ing &ndash; Jessica Ackerley Improvisation &ndash; Jessica Ackerley, Mustafa Rafiq, Jairus Sharif, Ron de Jong. Program Notes Jared Epp performs an electronic music set, using synth, loops and various effects pedals. Jessica Ackerley &ndash; In June 2024, I sailed from the south west point of Svalbard, Norway to 80 degrees North, at the edge of the pack ice towards the North Pole. During my expedition I collected over 250 field recordings of ice, water and glaciers, and during the course of a year have been transcribing their various rhythmic patterns. Having spent an immense amount of time closely internalizing and embodying these water pulsations from the field recordings, I have discovered new perceptions in sound durations and time feel and how they relate to the instrument of guitar. By drawing from the healing and meditative qualities that water soundscapes and guitar music provides for our minds, I seek to engage the listener on a more immediate level, instilling a sense of empathy and presentness. It is my hope through listening to this composition the listener will be transported into the sonic remnants of the Arctic water, thus further instilling an understanding and connection to preserving this magnificent place. Accessibility Mile Zero Dance Space (9931 &ndash; 78 Avenue NW, Edmonton): accessible building with multiple all-gender washrooms, 2 with grab bars. There is a wheelchair&nbsp;accessible&nbsp;front door with wave opener. The #523 bus stops at 99 St and 78 Ave, approx 120 meters from the venue (stop #1542 SB, stop #22729 NB), and the #8 bus stops at Whyte Ave and 99 St, approx 500 meters from the venue (stop #1035 EB, #2824 WB) Street parking in the area, and guests should allow extra time to find parking during peak times. More information on the artists at&nbsp;<a fr-original-style="" href="https://newmusicedmonton.ca/valentine-jessica-ackerly/" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">https://newmusicedmonton.ca/valentine-jessica-ackerly/</a>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for purchasing tickets to An Improvised Valentine, February 14, 2026 7:30 PM at Mile Zero Dance. We look forward to seeing you there.&nbsp;Sincerely,Chenoa Anderson General Manager, Society for New Music in Edmonton (NME)www.newmusicedmonton.caᐊᒥᐢᑿᒌᐚᐢᑲᐦᐃᑲᐣ (amiskwaciy), Treaty 6 Territory

Jessica Ackerley, guitar. Jairus Sharif, saxophone. Mustafa Rafiq, guitar. Ron de Jong. percussion. Also featuring Jared Epp, electronics. Celebrate Valentine’s Day with a night of improvised music! Internationally acclaimed guitarist and visual artist Jessica Ackerley returns to their hometown to work with an incredible group – Jairus Sharif from Calgary, and local favourites Mustafa Rafiq, and Ron de Jong. Their two-part set will begin with a solo guitar performance by Jessica Ackerley, followed by a group improvisation for quartet. Inspired by travels in the High Arctic, as well as the incredible natural environment of this province, the group will create something extremely special.  NME is also pleased to present a special guest for the evening, Jared Epp. Quickly becoming a key part of the experimental scene here as performer and presenter, Jared Epp is also a filmmaker, visual artist, and anthropology scholar. For this performance, he will premiere the first iteration of aggressive relaxation music, in which drones, noise, feedback and ambience, experienced like being under a waterfall! The Program Inside an Algorithmic Data Waterfall – Jared Epp Wave II: Arctic II, Nature Morte: Time is Fleet, Conclusion: In Four Micro Parts ing – Jessica Ackerley Improvisation – Jessica Ackerley, Mustafa Rafiq, Jairus Sharif, Ron de Jong. Program Notes Jared Epp performs an electronic music set, using synth, loops and various effects pedals. Jessica Ackerley – In June 2024, I sailed from the south west point of Svalbard, Norway to 80 degrees North, at the edge of the pack ice towards the North Pole. During my expedition I collected over 250 field recordings of ice, water and glaciers, and during the course of a year have been transcribing their various rhythmic patterns. Having spent an immense amount of time closely internalizing and embodying these water pulsations from the field recordings, I have discovered new perceptions in sound durations and time feel and how they relate to the instrument of guitar. By drawing from the healing and meditative qualities that water soundscapes and guitar music provides for our minds, I seek to engage the listener on a more immediate level, instilling a sense of empathy and presentness. It is my hope through listening to this composition the listener will be transported into the sonic remnants of the Arctic water, thus further instilling an understanding and connection to preserving this magnificent place. Accessibility Mile Zero Dance Space (9931 – 78 Avenue NW, Edmonton): accessible building with multiple all-gender washrooms, 2 with grab bars. There is a wheelchair accessible front door with wave opener. The #523 bus stops at 99 St and 78 Ave, approx 120 meters from the venue (stop #1542 SB, stop #22729 NB), and the #8 bus stops at Whyte Ave and 99 St, approx 500 meters from the venue (stop #1035 EB, #2824 WB) Street parking in the area, and guests should allow extra time to find parking during peak times. More information on the artists at <a href="https://newmusicedmonton.ca/valentine-jessica-ackerly/" target="_blank">https://newmusicedmonton.ca/valentine-jessica-ackerly/</a>

SOCIETY FOR NEW MUSIC IN EDMONTON

An Improvised Valentine: Jessica Ackerley Quartet. Special guest – Jared Epp

9931 78 Ave NW

General Admission

$25

NME and ECGS Members / Students / Elders

$20

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