THUNDER BAY COUNSELLING

### Context Profile for Thunder Bay Counselling

1. **Organization Mission & Cause**:
   - **Mission**: Thunder Bay Counselling aims to provide accessible mental health support and counseling services to individuals and families in the Thunder Bay area. They focus on promoting mental well-being and resilience through professional counseling and community engagement.
   - **Cause**: The organization is dedicated to addressing mental health challenges and fostering a supportive environment for those in need, emphasizing the importance of mental health in overall well-being.

2. **Type of Activities**:
   - **Counseling Services**: They offer individual, couple, and family counseling sessions.
   - **Workshops and Training**: The "Governance Training Series" is a notable upcoming initiative focusing on effective governance practices.
   - **Community Programs**: Engaging the community through various mental health awareness events and workshops.
   - **Fundraising Campaigns**: Regular fundraising efforts to support their programs and services, including ticket sales for events.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **professional**, and **supportive**. The language is approachable, aiming to create a welcoming atmosphere for individuals seeking help. There is an emphasis on empathy and understanding, which is crucial in mental health communications.

4. **Emoji Usage**:
   - The website does not prominently feature emojis in its content. However, they may use them in social media or informal communications. If emojis are used, they are likely to be friendly and supportive, aligning with the organization's tone.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website.
   - **Scale**: The organization has conducted 8 total forms and 8 email campaigns, indicating active engagement with their community.
   - **Impact Metrics**: While specific metrics were not detailed, the focus on community engagement and training suggests a commitment to measurable outcomes in mental health support.
   - **Volunteer Info**: Information about volunteer opportunities may be available on the website, encouraging community involvement in their programs.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and professional tone that is empathetic and supportive. Avoid overly technical language; instead, opt for clear and accessible language.
   - **Structure**: Use headings and bullet points for clarity, especially in informational content. Ensure that calls to action are clear and inviting.
   - **Personalization**: Incorporate personalization in communications where possible, such as addressing recipients by name in emails.
   - **Content Focus**: Highlight the importance of mental health and the benefits of seeking support, using testimonials or success stories where applicable to inspire and encourage engagement.

This context profile serves as a foundational guide for creating tailored content that resonates with Thunder Bay Counselling's mission and audience.

LXCL:Registration for 2-day training

Registration

Applied Suicide Intervention Skills Training (ASIST) is a two-day interactive workshop in suicide first aid. ASIST teaches participants to recognize when someone may be at risk of suicide and work with them to create a plan that will support their immediate safety.&nbsp; Monday, November 24 - 8:15 a.m. to 4:30 p.m. Tuesday, November 25 - 8:30 a.m. to 4:30 p.m.Lunch provided Participants must attend both training days in person

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for ASIST Training on the following dates:Monday, November 24 8:15a.m.-4:30p.m. andTuesday, November 25 8:30a.m.-4:30p.m. If you have any questions or concerns, please contact Karen Scott at <a fr-original-style="" href="mailto:karen.scott@tbaycounselling.com" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">karen.scott@tbaycounselling.com</a> Thunder Bay Counselling

Applied Suicide Intervention Skills Training (ASIST) is a two-day interactive workshop in suicide first aid. ASIST teaches participants to recognize when someone may be at risk of suicide and work with them to create a plan that will support their immediate safety.  Monday, November 24 - 8:15 a.m. to 4:30 p.m. Tuesday, November 25 - 8:30 a.m. to 4:30 p.m.Lunch provided Participants must attend both training days in person

THUNDER BAY COUNSELLING

ASIST Training

Home2Suites 740 Arthur St W