A woman is featured in the foreground against a black background with text about the Toronto Palestine Film Festival and a book launch.

Toronto Palestine Film Festival

### Context Profile for Toronto Palestine Film Festival (TPFF)

1. **Organization Mission & Cause**:
   - The Toronto Palestine Film Festival (TPFF) is dedicated to showcasing Palestinian cinema and culture while raising awareness about the Palestinian experience. Their mission emphasizes the importance of storytelling in understanding and advocating for Palestinian rights, particularly in the context of ongoing struggles and injustices faced by the Palestinian people. TPFF aims to create a platform for Palestinian voices and narratives, fostering community engagement and cultural exchange.

2. **Type of Activities**:
   - TPFF organizes a variety of activities, including:
     - **Film Screenings**: Showcasing a diverse range of Palestinian films, documentaries, and short films.
     - **Workshops and Panels**: Engaging discussions and educational sessions related to film, culture, and the Palestinian experience.
     - **Community Programs**: Initiatives like the "TPFF Sumoud Support Sessions," which provide mental health support for the Arab community, particularly in response to current events affecting Palestinians.
     - **Fundraising Campaigns**: Efforts to support their programming and community initiatives.

3. **Tone of Voice**:
   - The tone of TPFF's communications is **empathetic, supportive, and community-oriented**. They often use language that is **inspiring and inclusive**, aiming to foster a sense of belonging and solidarity among their audience. The tone reflects urgency in addressing the ongoing crises faced by Palestinians while also promoting healing and support within the community.

4. **Emoji Usage**:
   - The website and recent communications do not prominently feature emojis. The tone remains professional and serious, reflecting the gravity of the issues they address. However, there may be occasional use of emojis in social media or informal communications to convey warmth or enthusiasm, but this is not a primary characteristic of their messaging.

5. **Key Facts**:
   - **Founding Info**: TPFF was established to provide a platform for Palestinian filmmakers and to raise awareness about Palestinian culture and issues.
   - **Scale**: The organization has conducted 13 total forms and 48 email campaigns, indicating an active engagement with their audience.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization focuses on community engagement and support, particularly in response to current events affecting Palestinians.
   - **Volunteer Info**: Information regarding volunteer opportunities is not explicitly stated on the website, but community involvement is likely encouraged through events and programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that reflects empathy and solidarity. Avoid jargon and ensure accessibility for a broad audience.
   - **Structure**: Organize content with headings and bullet points for easy readability. Use storytelling techniques to engage the audience emotionally.
   - **Inclusivity**: Address the audience in a welcoming manner, using "we" and "you" to foster a sense of community.
   - **Urgency and Support**: When discussing current events, maintain a tone that conveys urgency while also providing avenues for support and action.

This context profile serves as a foundational guide for creating personalized and impactful content for the Toronto Palestine Film Festival, ensuring alignment with their mission, activities, and audience engagement strategies.

LXCL:First come first serve - may include standing room

General Admission

LXCL:Access to limited seats

Reserved Seating

LXCL:Pre-purchase book (20% discount price, pickup at launch) + guaranteed seating.

Book + Reserved Seat

LXCL:Not attending event. Purchase book with TPFF discount (20% off). Pick-up at Lightbox during festival (Sept 30-Oct 4) or Another Story Bookshop. Unclaimed books will be sent to Another Story after the festival.

Book Only (Discounted Price) - not attending event

Join us for an evening with Assal Rad, and her new book &quot;Don&#39;t Talk About Palestine: How the Media Manufactured Consent for Genocide&quot;.&nbsp; She will be joined in conversation with journalist Samira Mohyeddin, On The Line Media. Together, they will discuss how mainstream Western media uses biased framing in their reporting to downplay Israeli violence and dehumanize Palestinians to justify and bolster support for genocide in Gaza. The event is copresented by <a fr-original-style="" href="https://cjjp.org/" rel="noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">Canadian Journalists for Justice in Palestine</a>, <a fr-original-style="" href="https://www.patreon.com/cw/OnTheLineMedia?l=fr" rel="noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">On The Line Media</a> and <a fr-original-style="" href="https://anotherstory.ca/home" rel="noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">Another Story Bookshop</a>. Date: Thursday, October 1, 2026 Venue: TIFF Lightbox, 350 King St W Time: 6:00 PM &nbsp;(more details closer to the event)Book signing to follow event.&nbsp;Purchase books via this form for a special 20% discount.&nbsp;(Regular priced books available at TIFF store) Book Description: A searing indictment of Western media that lays bare how the &ldquo;free press,&rdquo; long tasked with speaking truth to power, instead became a vital part of the machinery that enabled the genocide in Palestine If you&rsquo;re not writing the truth about crimes against humanity, you&rsquo;re culpable in them. Activist and Middle East historian Assal Rad is known as the &ldquo;headline fixer&rdquo; for her powerful posts that illustrate how mainstream Western media&rsquo;s coverage of the Gaza Genocide is filled with double standards. In Don&rsquo;t Say Palestine, Rad reveals a pattern of dehumanizing language&mdash;in outlets from CNN and the AP to the BBC and The New York Times&mdash;so consistently employed throughout the Palestinian genocide that it amounts to a policy. Mainstream Western media consistently downplays Israeli responsibility, &ldquo;others&rdquo; Palestinians, and casts doubt on inviolable tenets of international law like the sanctity of hospitals and journalists in war zones. This groundbreaking, eye-opening expos&eacute; offers both a moral reckoning and an urgent call to action, mapping with devastating clarity the media&rsquo;s complicity in whitewashing a human rights crisis. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Bios:&nbsp; ASSAL RAD is an activist, historian of the modern Middle East, and a Fellow at the Arab Center Washington DC and DAWN. Her first book, The State of Resistance: Politics, Culture, and Identity in Modern Iran, was published by Cambridge University Press in 2022. Her writing has appeared in Newsweek, The National Interest, The Independent, Foreign Policy, and more, and she has appeared as a commentator on BBC World, Al Jazeera, CNN, NPR, and elsewhere. SAMIRA MOHYEDDIN is a multi-award-winning journalist, broadcaster, and producer with extensive experience in public media. For nearly a decade, she was a producer at CBC Radio&rsquo;s national flagship current affairs programme The Current, and also served as a host for CBC Podcasts and guest co-host on As It Happens. In 2023, she founded On The Line Media, an independent media company committed to amplifying the voices most needed to help audiences make sense of the world. The company&rsquo;s work centres on intimate storytelling, critical conversations, and informed analysis.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name, Thank you for registering for our event - we look forward to seeing you soon! &nbsp; Please read emails from Zeffy where we will share additional details about the event.&nbsp; Be sure to check out all the great festival programming happening Sept 30-Oct 9 and join us more thought-provoking events:&nbsp;<a fr-original-style="" href="https://www.tpff.ca/program-2026-1" id="isPasted" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">https://www.tpff.ca/program-2026-1</a> We welcome donations to the festival that go towards supporting more great Palestinian programs. Donate here: <a fr-original-style="" href="https://www.tpff.ca/2026-fundraiser" id="isPasted" rel="noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">https://www.tpff.ca/2026-fundraiser</a> Shukran!Toronto Palestine Film Festival

Join us for an evening with Assal Rad, and her new book "Don't Talk About Palestine: How the Media Manufactured Consent for Genocide".  She will be joined in conversation with journalist Samira Mohyeddin, On The Line Media. Together, they will discuss how mainstream Western media uses biased framing in their reporting to downplay Israeli violence and dehumanize Palestinians to justify and bolster support for genocide in Gaza. The event is copresented by <a href="https://cjjp.org/" target="_blank">Canadian Journalists for Justice in Palestine</a>, <a href="https://www.patreon.com/cw/OnTheLineMedia?l=fr" target="_blank">On The Line Media</a> and <a href="https://anotherstory.ca/home" target="_blank">Another Story Bookshop</a>. Date: Thursday, October 1, 2026 Venue: TIFF Lightbox, 350 King St W Time: 6:00 PM  (more details closer to the event)Book signing to follow event. Purchase books via this form for a special 20% discount. (Regular priced books available at TIFF store) Book Description: A searing indictment of Western media that lays bare how the “free press,” long tasked with speaking truth to power, instead became a vital part of the machinery that enabled the genocide in Palestine If you’re not writing the truth about crimes against humanity, you’re culpable in them. Activist and Middle East historian Assal Rad is known as the “headline fixer” for her powerful posts that illustrate how mainstream Western media’s coverage of the Gaza Genocide is filled with double standards. In Don’t Say Palestine, Rad reveals a pattern of dehumanizing language—in outlets from CNN and the AP to the BBC and The New York Times—so consistently employed throughout the Palestinian genocide that it amounts to a policy. Mainstream Western media consistently downplays Israeli responsibility, “others” Palestinians, and casts doubt on inviolable tenets of international law like the sanctity of hospitals and journalists in war zones. This groundbreaking, eye-opening exposé offers both a moral reckoning and an urgent call to action, mapping with devastating clarity the media’s complicity in whitewashing a human rights crisis.               Bios:  ASSAL RAD is an activist, historian of the modern Middle East, and a Fellow at the Arab Center Washington DC and DAWN. Her first book, The State of Resistance: Politics, Culture, and Identity in Modern Iran, was published by Cambridge University Press in 2022. Her writing has appeared in Newsweek, The National Interest, The Independent, Foreign Policy, and more, and she has appeared as a commentator on BBC World, Al Jazeera, CNN, NPR, and elsewhere. SAMIRA MOHYEDDIN is a multi-award-winning journalist, broadcaster, and producer with extensive experience in public media. For nearly a decade, she was a producer at CBC Radio’s national flagship current affairs programme The Current, and also served as a host for CBC Podcasts and guest co-host on As It Happens. In 2023, she founded On The Line Media, an independent media company committed to amplifying the voices most needed to help audiences make sense of the world. The company’s work centres on intimate storytelling, critical conversations, and informed analysis.

Toronto Palestine Film Festival

TPFF Book Launch: Assal Rad

350 King St W

General Admission

Free

Reserved Seating

$10

Book + Reserved Seat

$25

Book Only (Discounted Price) - not attending event

$25

Add a donation