Stanley Park Ecology Society

### Context Profile for Stanley Park Ecology Society

1. **Organization Mission & Cause**:
   The Stanley Park Ecology Society (SPES) is dedicated to promoting ecological awareness and stewardship in Stanley Park, Vancouver. Their mission is to connect people with nature through education, research, and community engagement. They aim to foster a deeper understanding of the ecological significance of Stanley Park and to encourage sustainable practices among visitors and residents.

2. **Type of Activities**:
   - **Educational Programs**: SPES offers a variety of programs, including guided walks, workshops, and talks that focus on local ecology, conservation, and sustainable practices.
   - **Community Events**: They host events such as nature walks, seasonal festivals, and volunteer days to engage the community and promote environmental stewardship.
   - **Research Initiatives**: The organization conducts ecological research and monitoring to support conservation efforts within Stanley Park.
   - **Fundraising Campaigns**: SPES runs fundraising campaigns to support their educational programs and conservation projects, including sliding scale fees for programs to ensure accessibility.

3. **Tone of Voice**:
   The tone of voice used by SPES is friendly, inviting, and educational. They aim to inspire curiosity and a sense of community among their audience. The language is accessible and encourages participation, often using vivid imagery and engaging descriptions to convey the beauty and importance of nature.

4. **Emoji Usage**:
   The analysis of the website and recent communications indicates that SPES does not frequently use emojis in their content. Their communication style leans towards a more professional and informative tone, focusing on clarity and engagement without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: SPES was established in 2000 and has since been a key player in promoting ecological education and conservation in Stanley Park.
   - **Scale**: They have a significant outreach, with 62 total forms and 293 email campaigns indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community involvement and educational outreach as core components of their impact.
   - **Volunteer Info**: SPES encourages volunteer participation, providing opportunities for community members to engage in conservation efforts and educational programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is engaging and informative. Aim for a friendly and approachable tone that invites participation.
   - **Imagery**: Incorporate vivid descriptions of nature and ecological concepts to enhance engagement.
   - **Accessibility**: Ensure content is accessible to a broad audience, using simple language and avoiding jargon where possible.
   - **Call to Action**: Include strong calls to action that encourage readers to participate in programs, volunteer, or support fundraising efforts.

This context profile serves as a foundational guide for creating personalized and effective content for the Stanley Park Ecology Society, ensuring alignment with their mission, values, and communication style.

Adult

Senior

Youth

Volunteer

LXCL:<p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">Two adults and up to four children</span></p>

Family

<p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Pr&eacute;nom</span> <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Nom</span>,</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><h1 fr-original-style="" style="width: 100%; box-sizing: inherit;">Welcome to Stanley Park Ecology!</h1><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">You are now part of the community that promotes the awareness of and respect for the natural world through collaborative leadership in environmental education, research and conservation in Stanley Park.</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Your membership is an act of community support for the work that we do and it is an opportunity for us to remain accountable to you. Find our annual reports <a fr-original-style="" href="http://stanleyparkecology.ca/news-and-resources/publications/annual-reports/" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;">here</a>.</p><h2 fr-original-style="" style="width: 100%; box-sizing: inherit;">What you can expect as a member:</h2><div fr-original-style="" style="width: 100%; line-height: 1.5; box-sizing: inherit;"><ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">An <strong fr-original-style="" style="font-weight: 700; box-sizing: inherit;">email packag</strong><strong fr-original-style="" style="font-weight: 700; box-sizing: inherit;">e</strong><strong fr-original-style="" style="font-weight: 700; box-sizing: inherit;">&nbsp;</strong>outlining your SPES membership opportunities, with an attached SPES membership e-card (check your spam folder if you do not receive your membership email within a week).</li><li fr-original-style="" style="box-sizing: inherit;">Regular communication about the work we are accomplishing in Stanley Park</li><li fr-original-style="" style="box-sizing: inherit;">Opportunities to engage further</li><li fr-original-style="" style="box-sizing: inherit;">Updates when additional membership perks are available</li><li fr-original-style="" style="box-sizing: inherit;">Invitation to our AGM each fall</li></ul></div><h2 fr-original-style="" id="isPasted" style="width: 100%; box-sizing: inherit;">How you can make an even greater impact on the work we do:</h2><ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;"><a fr-original-style="" href="https://stanleyparkecology.ca/support-us/donate/" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Donate today</a></li><li fr-original-style="" style="box-sizing: inherit;"><a fr-original-style="" href="https://stanleyparkecology.ca/about-stanley-park-ecology/volunteer/" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Volunteer with us</a></li><li fr-original-style="" style="box-sizing: inherit;"><a fr-original-style="" href="https://stanleyparkecology.ca/events/" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Register for an educational program</a></li><li fr-original-style="" style="box-sizing: inherit;">Follow us on Facebook, Instagram, and Twitter</li></ul><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Visit <a fr-original-style="" href="//www.stanleyparkecology.ca" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;">www.stanleyparkecology.ca</a> for more information.</p>