Storytelling Toronto

### Context Profile for Storytelling Toronto

1. **Organization Mission & Cause:**
   - **Mission:** Storytelling Toronto is dedicated to fostering the art of storytelling in the community. They aim to empower individuals to express themselves through storytelling, enhancing personal and cultural narratives.
   - **Cause:** The organization focuses on the intersection of storytelling, culture, and community engagement, promoting the importance of narrative in personal and collective experiences.

2. **Type of Activities:**
   - **Workshops:** They offer various storytelling workshops, including improv and traditional storytelling techniques, aimed at building confidence and skills.
   - **Events:** Regular storytelling events and performances that engage the community and showcase local talent.
   - **Courses:** They provide structured courses that cater to different skill levels, such as the "Improv for Storytellers" course mentioned in the recent campaign.
   - **Community Programs:** Initiatives that involve local storytelling, often highlighting diverse cultural narratives.

3. **Tone of Voice:**
   - The tone of the website and communications is **friendly**, **encouraging**, and **inspiring**. The language is accessible and inviting, aiming to create a welcoming atmosphere for participants of all backgrounds and skill levels.
   - Communications often include motivational phrases that emphasize personal growth and community connection.

4. **Emoji Usage:**
   - The website and email communications do not prominently feature emojis. The tone remains professional and engaging without relying on emoji usage. This suggests a preference for clear and straightforward communication.

5. **Key Facts:**
   - **Founding Info:** Specific founding details were not available on the website, but the organization has established itself as a key player in the Toronto storytelling scene.
   - **Scale:** The organization has conducted 65 email campaigns and has multiple forms for registrations and inquiries, indicating an active engagement with its audience.
   - **Impact Metrics:** While specific metrics were not detailed, the emphasis on community involvement and storytelling suggests a significant impact on local culture and personal development.
   - **Volunteer Info:** Information on volunteering opportunities was not explicitly mentioned, but the organization likely welcomes community involvement given its community-focused mission.

6. **Writing Guidelines:**
   - **Style:** Use a conversational and warm tone that invites participation. Focus on storytelling elements that resonate with the audience's personal experiences.
   - **Structure:** Keep content clear and organized, using headings and bullet points for easy readability. Include calls to action that encourage registration and participation.
   - **Personalization:** Use personalized greetings in communications, as seen in the email campaigns (e.g., addressing recipients by name).
   - **Content Focus:** Highlight the benefits of storytelling and the transformative power of their workshops and courses. Use testimonials or success stories when available to enhance credibility and relatability.

This context profile serves as a comprehensive guide for generating tailored content that aligns with Storytelling Toronto's mission, activities, and communication style.

General admission

Course: The Masterclass (Online) Facilitator: Celia LottridgeLocation: OnlineCourse Fee: $536.75 ($475.00 + HST ) This course is taking place entirely online. You will be provided with a zoom link before the first class. Nov 3 Thursday /  7-9:30pm ESTNov 10 Thursday / 7-9:30pm ESTNov 17 Thursday / 7-9:30pm ESTNov 24 Thursday / 7-9:30pm ESTDec 1 Thursday / 7-9:30pm ESTJan 5 Thursday / 7-9:30pm ESTJan 12 Thursday / 7-9:30pm ESTJan 19 Thursday / 7-9:30pm ESTJan 26 Thursday / 7-9:30pm EST If you are an experienced storyteller with a story in your mind that raises questions about how to tell it most effectively, how listeners will respond, what elements might be taken away or added to the story, the Storytelling Toronto Master Class is for you.  The story you work on can be traditional, personal, contemporary or historical. You will learn by working on your story, and by listening to and responding to the stories of others in the class, under the guidance of Master Storyteller Celia Lottridge. Discussion will be interesting and lively. The course will culminate in a Gala Concert with an invited audience at a date in February to be determined.  "In my opinion, Celia Lottridge is the midwife of storytelling. The Master Class is where the story is delivered." - Susan Ida Bocuad , 2021 Participant  If you have questions please contact Celia at celia.lottridge0104@gmail.com. About the course instructor:Celia Lottridge is a teller of traditional and original stories to adults and children. She is a co-founder of <a href="https://www.storytellingtoronto.org/" target="_blank"></a><a href="https://www.storytellingtoronto.org/" target="_blank">Storytelling Toronto</a>, co-founder and former director of <a href="https://nationalpcmgp.ca/" target="_blank"></a><a href="https://nationalpcmgp.ca/" target="_blank">Parent Child Mother Goose</a> and author of many award-winning children’s books including re-tellings of folktales and novels based on family stories. Her collection <a href="https://www.chapters.indigo.ca/en-ca/books/ten-small-tales/9780888998521-item.html" target="_blank"></a><a href="https://www.chapters.indigo.ca/en-ca/books/ten-small-tales/9780888998521-item.html" target="_blank">Ten Small Tales</a> is considered by many storytellers to be the finest source of folktales for young children published in Canada.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">Last name, Congratulations! You have successfully registered for The Masterclass (Online) with Celia Lottridge. This course is being taught entirely online through Zoom.You will be provided with a link before the start of the course.  Here is the course schedule. Please be sure to arrive on time for each class:Nov 3 Thursday /  7-9:30pm ESTNov 10 Thursday / 7-9:30pm ESTNov 17 Thursday / 7-9:30pm ESTNov 24 Thursday / 7-9:30pm ESTDec 1 Thursday / 7-9:30pm ESTJan 5 Thursday / 7-9:30pm ESTJan 12 Thursday / 7-9:30pm ESTJan 19 Thursday / 7-9:30pm ESTJan 26 Thursday / 7-9:30pm EST If you have any accessibility requirements please reach out before the course starts and we will do our best to accommodate your needs. If you have any other questions, please feel free to get in touch with us by email at admin@storytellingtoronto.org. Our refund policy is as follows:Up to 7 days prior to the 1st day of the course, one can receive a full refund.  From 7 days up to the 1st day of the course, a 30% administrative fee will be withheld from the refund.  Thereafter, one can submit a request for a partial refund. Kind regards. Storytelling Toronto Storytelling Torontoadmin@storytellingtoronto.org416-656-2445

Course: The Masterclass (Online) Facilitator: Celia LottridgeLocation: OnlineCourse Fee: $536.75 ($475.00 + HST ) This course is taking place entirely online. You will be provided with a zoom link before the first class. Nov 3 Thursday /  7-9:30pm ESTNov 10 Thursday / 7-9:30pm ESTNov 17 Thursday / 7-9:30pm ESTNov 24 Thursday / 7-9:30pm ESTDec 1 Thursday / 7-9:30pm ESTJan 5 Thursday / 7-9:30pm ESTJan 12 Thursday / 7-9:30pm ESTJan 19 Thursday / 7-9:30pm ESTJan 26 Thursday / 7-9:30pm EST If you are an experienced storyteller with a story in your mind that raises questions about how to tell it most effectively, how listeners will respond, what elements might be taken away or added to the story, the Storytelling Toronto Master Class is for you.  The story you work on can be traditional, personal, contemporary or historical. You will learn by working on your story, and by listening to and responding to the stories of others in the class, under the guidance of Master Storyteller Celia Lottridge. Discussion will be interesting and lively. The course will culminate in a Gala Concert with an invited audience at a date in February to be determined.  "In my opinion, Celia Lottridge is the midwife of storytelling. The Master Class is where the story is delivered." - Susan Ida Bocuad , 2021 Participant  If you have questions please contact Celia at celia.lottridge0104@gmail.com. About the course instructor:Celia Lottridge is a teller of traditional and original stories to adults and children. She is a co-founder of <a href="https://www.storytellingtoronto.org/" target="_blank"></a><a href="https://www.storytellingtoronto.org/" target="_blank">Storytelling Toronto</a>, co-founder and former director of <a href="https://nationalpcmgp.ca/" target="_blank"></a><a href="https://nationalpcmgp.ca/" target="_blank">Parent Child Mother Goose</a> and author of many award-winning children’s books including re-tellings of folktales and novels based on family stories. Her collection <a href="https://www.chapters.indigo.ca/en-ca/books/ten-small-tales/9780888998521-item.html" target="_blank"></a><a href="https://www.chapters.indigo.ca/en-ca/books/ten-small-tales/9780888998521-item.html" target="_blank">Ten Small Tales</a> is considered by many storytellers to be the finest source of folktales for young children published in Canada.

Storytelling Toronto

Course: The Masterclass (Online)

Add a donation for Storytelling Toronto

General admission

$536.75