105 Gibson Centre/Toronto Christian Community Church

### Context Profile for 105 Gibson Centre/Toronto Christian Community Church

#### 1. Organization Mission & Cause
**Mission**: The 105 Gibson Centre aims to foster community solidarity and support through various programs and services. Their mission emphasizes inclusivity, cultural engagement, and providing a safe space for individuals and families to connect and grow.

**Cause**: The organization focuses on building a strong, supportive community that transcends cultural and social barriers, promoting solidarity among diverse populations in Toronto.

#### 2. Type of Activities
- **Community Programs**: The center hosts a variety of community programs aimed at different demographics, including youth, families, and seniors. These programs often include educational workshops, cultural events, and recreational activities.
- **Events**: Regular events are organized, such as cultural celebrations, fundraisers, and community gatherings. For instance, the recent event titled "頌恩粵韻秋葉情" is a cultural celebration scheduled for September 13, 2025.
- **Fundraising Campaigns**: The organization runs fundraising initiatives like the "105 Challenge," encouraging community members to participate and support the center's mission.

#### 3. Tone of Voice
- **Friendly and Inviting**: The language used on the website and in communications is warm and welcoming, aimed at creating a sense of belonging.
- **Inspirational**: Communications often highlight the positive impact of community support and the achievements of participants, fostering a sense of motivation and encouragement.
- **Informal yet Respectful**: While maintaining a level of professionalism, the tone is casual enough to engage a broad audience, making it accessible to all community members.

#### 4. Emoji Usage
- **Limited Use**: The organization does not prominently feature emojis in their communications. When used, they are typically simple and relevant to the context, such as celebration or gratitude emojis, but overall, the tone remains more formal and straightforward.

#### 5. Key Facts
- **Founding Information**: Specific founding details were not available on the website, but the center has been a community fixture for several years.
- **Scale**: The organization has a significant outreach, with 255 total forms and 27 email campaigns indicating active engagement with the community.
- **Impact Metrics**: While specific metrics were not detailed, the organization highlights community involvement and success stories from participants in their programs.
- **Volunteer Information**: The website encourages community members to volunteer, indicating a robust volunteer program that supports various activities and events.

#### 6. Writing Guidelines
- **Clarity and Simplicity**: Use clear and straightforward language to ensure messages are easily understood by a diverse audience.
- **Personalization**: Incorporate personalized greetings and acknowledgments in communications, as seen in their email campaigns (e.g., using the recipient's first name).
- **Community Focus**: Emphasize community impact and solidarity in messaging, highlighting how individual contributions make a difference.
- **Call to Action**: Include clear calls to action in fundraising and event communications to encourage participation and support.

This context profile serves as a foundation for creating tailored content that resonates with the values and mission of the 105 Gibson Centre, ensuring that future communications are aligned with their established tone and community-focused approach.

3 Button Set

27oz Stainless Steel Bottle

<h1>Merchandise to celebrate with us!</h1> Crew neck pre-order by October 14, 2023. Notification will be sent via email for pick up at 105 Gibson Centre (Front desk) from November 6 – 11, 10 AM – 6 PM. Please provide proof of purchase (e-mail). 3 Button Set and bottle available for pick up in 2 business days.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for your purchase!  The items you have purchased will be ready for pick up at 105 Gibson Centre from November 6th - 10th, between 10:00am and 9:00pm. When you come to pick up, please show your receipt to the receptionist to confirm your order.  If you are unable to complete the pick up during that time, please contact us at <a href="mailto:marketing@105gibson.com">marketing@105gibson.com</a>. We will try to arrange for an alternative. Kind regards. 105 Gibson Centre

Merchandise to celebrate with us! Crew neck pre-order by October 14, 2023. Notification will be sent via email for pick up at 105 Gibson Centre (Front desk) from November 6 – 11, 10 AM – 6 PM. Please provide proof of purchase (e-mail). 3 Button Set and bottle available for pick up in 2 business days.

105 Gibson Centre/Toronto Christian Community Church

105 Gibson Centre - 10th Anniversary Merchandise

3 Button Set

$5

27oz Stainless Steel Bottle

$25