Big Brothers Big Sisters of Saint John (serving Saint John, Kings & Charlotte)

### Context Profile for Big Brothers Big Sisters of Saint John

#### 1. Organization Mission & Cause
**Mission:** Big Brothers Big Sisters of Saint John is dedicated to providing mentorship opportunities that foster positive relationships between adult volunteers (Bigs) and local youth (Littles). Their mission is to ignite the potential of young people through supportive, one-on-one mentoring relationships, thereby enhancing their educational and personal development.

**Cause:** The organization focuses on education and personal development, aiming to empower youth in the Saint John, Kings, and Charlotte regions through mentorship.

#### 2. Type of Activities
- **Events:** 
  - **BIG Book Sale:** An annual event celebrating the love of reading, featuring over 50,000 gently used books. This event serves as a major fundraising initiative, with activities including a Friends & Family reading lounge, children's activities, and clearance deals.
  
- **Fundraising Campaigns:** 
  - The organization actively seeks sponsorships for events like the BIG Book Sale, offering various recognition opportunities for sponsors.
  
- **Community Programs:** 
  - Mentoring programs that connect youth with adult volunteers to provide guidance, support, and encouragement.

#### 3. Tone of Voice
- **Tone:** The tone of the website and communications is friendly, inspiring, and community-oriented. It uses inclusive language that invites participation and emphasizes the positive impact of mentoring. The use of exclamation marks and engaging phrases (e.g., "Help us turn the page on history!") contributes to an upbeat and motivating tone.

#### 4. Emoji Usage
- **Usage:** The organization incorporates emojis in their communications, particularly in event promotions (e.g., 🎉 for celebrations). This adds a friendly and approachable touch to their messaging, making it more relatable and engaging for the audience.

#### 5. Key Facts
- **Founding Info:** Specific founding details are not provided on the website, but the organization has been active for at least 20 years, as indicated by the 20th Annual BIG Book Sale.
- **Scale:** The organization serves the communities of Saint John, Kings, and Charlotte.
- **Impact Metrics:** The BIG Book Sale aims to sell over 50,000 books, with all proceeds supporting mentoring programs.
- **Volunteer Info:** The organization relies on volunteers for mentorship roles, emphasizing the importance of community involvement in their mission.

#### 6. Writing Guidelines
- **Style:** 
  - Use a friendly and inviting tone that encourages community engagement.
  - Incorporate calls to action that motivate readers to participate or contribute (e.g., "Join us!" or "Help us make a difference!").
  - Utilize emojis sparingly to enhance the message without overwhelming the text.
  - Maintain clarity and conciseness, ensuring that key information is easily accessible.
  
- **Content Structure:** 
  - Begin with an engaging introduction that highlights the purpose of the communication.
  - Clearly outline the benefits of participation or support.
  - Conclude with a strong call to action, encouraging readers to get involved or learn more.

This context profile provides a comprehensive overview of Big Brothers Big Sisters of Saint John, enabling AI assistants to generate tailored content that aligns with the organization's mission, activities, and communication style.

This package includes:
- One roundtrip flight for two guests to any regularly scheduled and marketed WestJet destination. 
 *No cash value. 
*Taxes fees and surcharges not included. 
*Blackout dates and restrictions apply.
- This package also includes a set of luggage! (LONG VACATION Luggage Set - 20 in Carry on Suitcase - ABS Hardshell Luggage 3 Piece Set with TSA Lock Spinner Wheels)

West Jet Voucher & Luggage Package

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name ,We hope this message finds you well. We wanted to take a moment to express our sincere gratitude for your participation in our recent online auction.While we regret to inform you that you were not the winning bidder for the WestJet Voucher and Luggage package, please know that your support and generosity have not gone unnoticed. Your contribution plays a vital role in helping us continue our mission and make a difference.You can always support our cause in other ways by donating, volunteering, or attending any of our upcoming fundraiser events.Thank you again for your participation,<span contenteditable="false" data-button-color="{{#2dccd3}}" data-custom-link="{{https://saintjohn.bigbrothersbigsisters.ca/}}" data-custom-variable="{{custom-link-button-309dbb46-a5ac-4ec1-a25d-208de5001a5c}}" data-text="{{Find out more about Big Brothers Big Sisters here!}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #2dccd3" style="background-color:rgb(45, 204, 211);border-radius:8px;height:36px;color:rgb(255, 255, 255);padding:8px 16px;font-size:14px;line-height:20px;font-family:Roboto;font-weight:500;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Find out more about Big Brothers Big Sisters here! Laurie Collinssaintjohn@bigbrothersbigsisters.ca

Big Brothers Big Sisters has a clear mission of enabling life-changing mentoring relationships that ignite the power and potential that already exists within young people. Our vision is that all young people realize their full potential! Through the facilitation of mentoring programs for almost 400 children and youth each year in Saint John, Kings and Charlotte Counties, BBBS ensures that young people benefit from critical relationships that build social-emotional skills, improve mental health and well-being and increase school engagement and employment readiness. As a not for profit charity, we rely on donors, and supporters to make it possible to reach our vision to make sure that every child in has supports needed to realize their full potential.Your support goes a long way in ensuring our unique programs continue to be made available to young people and help grow our capacity to reach more young people who need an additional adult role model, outside of the family, in their lives.  Whether it’s in the form of time or money there is no more important investment we as individuals can make than in helping our nation’s children realize – and share – their full potential. Find our more: <a href="https://saintjohn.bigbrothersbigsisters.ca/" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit">https://saintjohn.bigbrothersbigsisters.ca/</a>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name ,We are thrilled to announce that you are the winning bidder for the WestJet Voucher and Luggage package that you placed a bid on at the Big Brothers Big Sisters Holiday Auction! Your generosity and support are greatly appreciated, and we couldn't be more delighted to have you as a winner.Please give us a call at 506-635-1145 to arrange for a time to visit our office to pick up your package.If you have any questions or need assistance, don't hesitate to contact us.Once again, thank you for your participation and for helping us make a difference at Big Brothers Big Sisters of Saint John (serving Saint John, Kings & Charlotte).<span contenteditable="false" data-button-color="{{#2dccd3}}" data-custom-link="{{https://saintjohn.bigbrothersbigsisters.ca/}}" data-custom-variable="{{custom-link-button-7064443e-fd9e-4d9f-99e8-ac9a2dd90938}}" data-text="{{Find out more about Big Brothers Big Sisters here!}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #2dccd3" style="background-color:rgb(45, 204, 211);border-radius:8px;height:36px;color:rgb(255, 255, 255);padding:8px 16px;font-size:14px;line-height:20px;font-family:Roboto;font-weight:500;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Find out more about Big Brothers Big Sisters here! Warm regards,Laurie Collinssaintjohn@bigbrothersbigsisters.ca

Big Brothers Big Sisters has a clear mission of enabling life-changing mentoring relationships that ignite the power and potential that already exists within young people. Our vision is that all young people realize their full potential! Through the facilitation of mentoring programs for almost 400 children and youth each year in Saint John, Kings and Charlotte Counties, BBBS ensures that young people benefit from critical relationships that build social-emotional skills, improve mental health and well-being and increase school engagement and employment readiness. As a not for profit charity, we rely on donors, and supporters to make it possible to reach our vision to make sure that every child in has supports needed to realize their full potential.Your support goes a long way in ensuring our unique programs continue to be made available to young people and help grow our capacity to reach more young people who need an additional adult role model, outside of the family, in their lives.  Whether it’s in the form of time or money there is no more important investment we as individuals can make than in helping our nation’s children realize – and share – their full potential. Find our more: <a href="https://saintjohn.bigbrothersbigsisters.ca/">https://saintjohn.bigbrothersbigsisters.ca/</a>

Big Brothers Big Sisters of Saint John (serving Saint John, Kings & Charlotte)

Big Brothers Big Sisters - Holiday WestJet Auction - value up to $3500

Pick-up location

West Jet Voucher & Luggage Package

$500