Big Brothers Big Sisters of Williams Lake

### Context Profile for Big Brothers Big Sisters of Williams Lake

#### 1. Organization Mission & Cause
**Mission:** Big Brothers Big Sisters of Williams Lake is dedicated to providing mentorship and support to youth in the Williams Lake area. Their mission is to create and support one-to-one relationships between adult volunteers (Bigs) and children (Littles) to help them realize their potential and build self-esteem through positive role modeling.

**Cause:** The organization focuses on education and personal development, emphasizing the importance of mentorship in fostering academic success and life skills among youth.

#### 2. Type of Activities
- **Mentorship Programs:** The core activity involves pairing adult volunteers with children for mentorship, guidance, and support.
- **Fundraising Campaigns:** Regular fundraising events, such as the "BIG Christmas Raffle," which includes prizes like flights donated by WestJet.
- **Community Engagement:** They engage with the local community through events that promote awareness of their programs and the importance of mentorship.

#### 3. Tone of Voice
- **Friendly and Approachable:** The language used on the website is warm and inviting, aiming to create a sense of community and support.
- **Inspiring and Positive:** Communications often highlight success stories and the positive impact of mentorship, encouraging potential volunteers and donors to get involved.
- **Informative but Casual:** While providing necessary information, the tone remains accessible, avoiding overly formal language.

#### 4. Emoji Usage
- **Limited Emoji Use:** The website and communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clear messaging rather than casual or playful elements.

#### 5. Key Facts
- **Founding Information:** Specific founding details are not provided on the website; further research may be needed for historical context.
- **Scale:** The organization has a total of 37 forms and has conducted 5 email campaigns, indicating a structured approach to outreach and engagement.
- **Impact Metrics:** While specific metrics are not detailed on the website, the emphasis on mentorship suggests a focus on measurable outcomes in youth development.
- **Volunteer Information:** The organization actively seeks volunteers to serve as mentors, highlighting the importance of community involvement.

#### 6. Writing Guidelines
- **Maintain a Friendly Tone:** Use approachable language that resonates with community members and potential volunteers.
- **Highlight Impact:** Focus on the positive outcomes of mentorship and the difference it makes in the lives of youth.
- **Be Clear and Concise:** Provide information in a straightforward manner, ensuring that calls to action are easy to understand.
- **Use Inspiring Language:** Incorporate success stories and testimonials to motivate readers to engage with the organization.

This context profile serves as a foundational guide for creating personalized and effective content for Big Brothers Big Sisters of Williams Lake, ensuring alignment with their mission and communication style.

Only 100 tickets available for a chance to win One roundtrip for two guests to any regularly scheduled and marketed WestJet destination!*
(*No cash value, fees, taxes, surcharges not included, blackout dates and restrictions apply)
Licence #156669

One chance of winning

WestJet is Back with Big Brothers Big Sisters of Williams Lake providing the Gift of Flight to our BIG Christmas Raffle. One roundtrip flight for two guests to any regularly scheduled and marketed WestJet destination!*(*No cash value, fees, taxes, surcharges not included, blackout dates and restrictions apply) Your tickets stubs will be emailed to you. Licence #156669

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for you purchasing a raffle ticket and supporting our cause. Your purchase greatly helps our mission. 🚀 Please note that our office hours are 9:00 AM to 3:30 PM, Monday to Friday. Any purchases made outside of these hours will be attended to during the next office hours. If you would like to contribute further, contact us directly to become a volunteer, or talk to your friends about our cause! Thank you once again for your support. We will send next your ticket stub. Kaitlyn Saunderskaitlyn.saunders@bigbrothersbigsisters.ca

WestJet is Back with Big Brothers Big Sisters of Williams Lake providing the Gift of Flight to our BIG Christmas Raffle. One roundtrip flight for two guests to any regularly scheduled and marketed WestJet destination!*(*No cash value, fees, taxes, surcharges not included, blackout dates and restrictions apply) Your tickets stubs will be emailed to you. Licence #156669

Big Brothers Big Sisters of Williams Lake

Add a donation for Big Brothers Big Sisters of Williams Lake

BIG Christmas Raffle

One chance of winning

$10