Two Wheel View

### Context Profile for Two Wheel View

1. **Organization Mission & Cause**:
   - **Mission**: Two Wheel View is dedicated to empowering youth through cycling. Their mission is to provide opportunities for young people to develop skills, confidence, and a sense of community through cycling experiences. They aim to inspire youth to embrace cycling as a means of transportation, recreation, and personal growth.
   - **Cause**: The organization focuses on youth development, environmental sustainability, and promoting healthy lifestyles through cycling.

2. **Type of Activities**:
   - **Programs**: Two Wheel View offers various programs that include bike workshops, cycling camps, and community rides. They also focus on teaching bike maintenance and safety skills.
   - **Events**: The organization hosts events such as group rides, community outreach programs, and fundraising events to support their initiatives.
   - **Fundraising Campaigns**: They engage in fundraising activities to support their programs and provide scholarships for youth participation.

3. **Tone of Voice**:
   - The tone of the website is **friendly**, **inspiring**, and **encouraging**. It communicates a sense of community and inclusivity, making it approachable for youth and families. The language is straightforward and emphasizes empowerment and positivity.

4. **Emoji Usage**:
   - The website does not prominently feature emojis in its content. However, in email communications, emojis may be used sparingly to enhance engagement and convey enthusiasm, particularly in event reminders or promotional messages.

5. **Key Facts**:
   - **Founding Info**: Two Wheel View was founded to address the need for youth engagement in cycling and to promote active lifestyles.
   - **Scale**: The organization operates locally, focusing on community impact rather than a national or global scale.
   - **Impact Metrics**: Specific metrics are not detailed on the website, but they highlight the number of youth served and the success stories of participants.
   - **Volunteer Info**: The organization encourages volunteer involvement, providing opportunities for community members to support their programs and events.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and friendly tone that resonates with youth and families. 
   - **Language**: Focus on empowerment, community, and the joy of cycling. Avoid jargon and keep the language accessible.
   - **Call to Action**: Encourage participation and engagement, whether through volunteering, attending events, or supporting fundraising efforts.
   - **Visuals**: Incorporate images of youth engaging in cycling activities, community events, and workshops to create an inviting atmosphere.

This context profile serves as a guide for creating personalized and engaging content for Two Wheel View, ensuring alignment with their mission, values, and audience.

Raffle Info
•	The draw will take place at 11pm on June 13, 2025
 in Calgary, AB after the Inglewood Night Market.
•	The winner will be contacted by email on June 14, 2025 
and will be able to pick up the bicycle from Two Wheel View.
•	The bicycle must be picked up by July 15, 2025.
•	Each raffle ticket = $10
•	All proceeds will be put towards supporting Two Wheel 
View’s youth programs

Raffle Ticket

Only $10 gets you entered into the draw to win this sick bike! All proceeds will go to supporting Two Wheel View&#39;s youth programs!&nbsp; <span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">Bike Specs<span fr-original-style="font-size:10pt;font-family:'Helvetica Neue',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 10pt; font-family: "Helvetica Neue", sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>Frame: 1991 Specialized RockHopper Sport (M/L)<span fr-original-style="font-size:10pt;font-family:'Helvetica Neue',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 10pt; font-family: "Helvetica Neue", sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>Drivetrain: Shimano Cues &nbsp;<span fr-original-style="font-size:10pt;font-family:'Helvetica Neue',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 10pt; font-family: "Helvetica Neue", sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>Breaks: Shimano Cantilever BR-CX50<span fr-original-style="font-size:10pt;font-family:'Helvetica Neue',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 10pt; font-family: "Helvetica Neue", sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>Derailleur: Shimano Cues 10 speed &nbsp;<span fr-original-style="font-size:10pt;font-family:'Helvetica Neue',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 10pt; font-family: "Helvetica Neue", sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>Cranks: Shimano Cues Hollowtech II<span fr-original-style="font-size:10pt;font-family:'Helvetica Neue',sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 10pt; font-family: "Helvetica Neue", sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>&nbsp;<span fr-original-style="font-size:10pt;font-family:'Helvetica Neue',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 10pt; font-family: "Helvetica Neue", sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>Grips: OneUp Thin Grips Purple<span fr-original-style="font-size:10pt;font-family:'Helvetica Neue',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 10pt; font-family: "Helvetica Neue", sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>Pedals: Shimano SPD&nbsp;<span fr-original-style="font-size:10pt;font-family:'Helvetica Neue',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 10pt; font-family: "Helvetica Neue", sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>Tires: Schwalbe Billy Bonkers

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for you purchasing a raffle ticket and supporting Two Wheel View. If you don't already know, we are a youth development organization in Calgary (based in Inglewood) that uses bikes and bike mechanics education to empower youth between the ages of 12 - 24. We also run a Social Enterprise Bike Shop that sells refurbished bikes, bike parts and accessories.  If you would like to learn more about our programs, how to get more involved or want to support further, please check out <a rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit" target="_blank">www.twowheelview.org</a> or reach out directly anytime.  Thank you once again for your support! MICAELA WIDMERFundraising Managermicaela@twowheelview.org

Only $10 gets you entered into the draw to win this sick bike! All proceeds will go to supporting Two Wheel View's youth programs!  Bike SpecsFrame: 1991 Specialized RockHopper Sport (M/L)Drivetrain: Shimano Cues  Breaks: Shimano Cantilever BR-CX50Derailleur: Shimano Cues 10 speed  Cranks: Shimano Cues Hollowtech II Grips: OneUp Thin Grips PurplePedals: Shimano SPD Tires: Schwalbe Billy Bonkers

Two Wheel View

Add a donation for Two Wheel View

Specialized RockHopper Bike Raffle - May 2025

Raffle Ticket

$10