Big Brothers Big Sisters of Saint John (serving Saint John, Kings & Charlotte)

### Context Profile for Big Brothers Big Sisters of Saint John

#### 1. Organization Mission & Cause
**Mission:** Big Brothers Big Sisters of Saint John is dedicated to providing mentorship opportunities that foster positive relationships between adult volunteers (Bigs) and local youth (Littles). Their mission is to ignite the potential of young people through supportive, one-on-one mentoring relationships, thereby enhancing their educational and personal development.

**Cause:** The organization focuses on education and personal development, aiming to empower youth in the Saint John, Kings, and Charlotte regions through mentorship.

#### 2. Type of Activities
- **Events:** 
  - **BIG Book Sale:** An annual event celebrating the love of reading, featuring over 50,000 gently used books. This event serves as a major fundraising initiative, with activities including a Friends & Family reading lounge, children's activities, and clearance deals.
  
- **Fundraising Campaigns:** 
  - The organization actively seeks sponsorships for events like the BIG Book Sale, offering various recognition opportunities for sponsors.
  
- **Community Programs:** 
  - Mentoring programs that connect youth with adult volunteers to provide guidance, support, and encouragement.

#### 3. Tone of Voice
- **Tone:** The tone of the website and communications is friendly, inspiring, and community-oriented. It uses inclusive language that invites participation and emphasizes the positive impact of mentoring. The use of exclamation marks and engaging phrases (e.g., "Help us turn the page on history!") contributes to an upbeat and motivating tone.

#### 4. Emoji Usage
- **Usage:** The organization incorporates emojis in their communications, particularly in event promotions (e.g., 🎉 for celebrations). This adds a friendly and approachable touch to their messaging, making it more relatable and engaging for the audience.

#### 5. Key Facts
- **Founding Info:** Specific founding details are not provided on the website, but the organization has been active for at least 20 years, as indicated by the 20th Annual BIG Book Sale.
- **Scale:** The organization serves the communities of Saint John, Kings, and Charlotte.
- **Impact Metrics:** The BIG Book Sale aims to sell over 50,000 books, with all proceeds supporting mentoring programs.
- **Volunteer Info:** The organization relies on volunteers for mentorship roles, emphasizing the importance of community involvement in their mission.

#### 6. Writing Guidelines
- **Style:** 
  - Use a friendly and inviting tone that encourages community engagement.
  - Incorporate calls to action that motivate readers to participate or contribute (e.g., "Join us!" or "Help us make a difference!").
  - Utilize emojis sparingly to enhance the message without overwhelming the text.
  - Maintain clarity and conciseness, ensuring that key information is easily accessible.
  
- **Content Structure:** 
  - Begin with an engaging introduction that highlights the purpose of the communication.
  - Clearly outline the benefits of participation or support.
  - Conclude with a strong call to action, encouraging readers to get involved or learn more.

This context profile provides a comprehensive overview of Big Brothers Big Sisters of Saint John, enabling AI assistants to generate tailored content that aligns with the organization's mission, activities, and communication style.

LXCL:Cost for team of 4 (additional participants $25/each).

Team of 4 at 2pm

Team of 4 at 330pm

Team of 4 at 5pm

LXCL:Each additional participant = $25/person

Additional participants (more than 4 team members)

Join Big Brothers Big Sisters for Bocce (BOT-chee) Ball in Chown Field on Wed. June 17, 2pm to 6:30pm (play for a 90 minute shift), rain date is June 18.&nbsp; <div fr-original-style='box-sizing: border-box; color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web (West European)", "Segoe UI", -apple-system, BlinkMacSystemFont, Roboto, "Helvetica Neue", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;' style='box-sizing: border-box; color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web (West European)", "Segoe UI", -apple-system, BlinkMacSystemFont, Roboto, "Helvetica Neue", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; line-height: 1.5;'> </div>Gather your crew of 4 and join us for 90 minutes of music, BBQ, laughs &amp; fun for only $125/team of 4.<div fr-original-style='box-sizing: border-box; color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web (West European)", "Segoe UI", -apple-system, BlinkMacSystemFont, Roboto, "Helvetica Neue", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;' style='box-sizing: border-box; color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web (West European)", "Segoe UI", -apple-system, BlinkMacSystemFont, Roboto, "Helvetica Neue", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; line-height: 1.5;'> </div><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1779725029/wysiwyg/lbxrf58rdfoi3tt5aflg.jpg" style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; cursor: pointer; padding: 0px 1px; user-select: none; max-width: 100%; position: relative; box-sizing: inherit;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable"> WHY IT MATTERS:Your contribution fuels mentorship programs that help kids develop confidence, resilience, and leadership skills.<ul fr-original-style="box-sizing: border-box;" style="box-sizing: border-box;"><li fr-original-style="box-sizing: border-box;" style="box-sizing: border-box;">Funds raised supports mentoring programs right here in our community</li><li fr-original-style="box-sizing: border-box;" style="box-sizing: border-box;">More teams = more support for kids who are waiting for mentors</li><li fr-original-style="box-sizing: border-box;" style="box-sizing: border-box;">It&rsquo;s a fun way to do something meaningful together as a team or workplace</li></ul> LAST YEAR ALONE:<ul fr-original-style="box-sizing: border-box;" style="box-sizing: border-box;"><li fr-original-style="box-sizing: border-box;" style="box-sizing: border-box;">300+ youth received mentorship</li><li fr-original-style="box-sizing: border-box;" style="box-sizing: border-box;">83% of mentees in our programs experience an improvement in self-esteem and self-confidence</li><li fr-original-style="box-sizing: border-box;" style="box-sizing: border-box;">84% of mentees experience a Developmental Relationship* with their mentor (proven to help kids thrive)</li><li fr-original-style="box-sizing: border-box;" style="box-sizing: border-box;">80% of families in our program face financial stress</li><li fr-original-style="box-sizing: border-box;" style="box-sizing: border-box;">89% of youth have experienced family separation</li></ul> THANK YOU!

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name, Thank you for supporting mentorship by joining Big Brothers Big Sisters for our Bocce (BOT-chee) Ball in Chown Field on Wednesday, June 17. I will reach out to you shortly with more information and to answer any of your questions. We look forward to seeing you there!&nbsp; Laurie Collinslaurie.collins@bigbrothersbigsisters.ca

Join Big Brothers Big Sisters for Bocce (BOT-chee) Ball in Chown Field on Wed. June 17, 2pm to 6:30pm (play for a 90 minute shift), rain date is June 18.  <div> </div>Gather your crew of 4 and join us for 90 minutes of music, BBQ, laughs &amp; fun for only $125/team of 4.<div> </div><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1779725029/wysiwyg/lbxrf58rdfoi3tt5aflg.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;cursor:pointer;padding:0px 1px;user-select:none;position:relative;box-sizing:inherit;max-width:100%" /> WHY IT MATTERS:Your contribution fuels mentorship programs that help kids develop confidence, resilience, and leadership skills.<ul><li>Funds raised supports mentoring programs right here in our community</li><li>More teams = more support for kids who are waiting for mentors</li><li>It’s a fun way to do something meaningful together as a team or workplace</li></ul> LAST YEAR ALONE:<ul><li>300+ youth received mentorship</li><li>83% of mentees in our programs experience an improvement in self-esteem and self-confidence</li><li>84% of mentees experience a Developmental Relationship* with their mentor (proven to help kids thrive)</li><li>80% of families in our program face financial stress</li><li>89% of youth have experienced family separation</li></ul> THANK YOU!

Big Brothers Big Sisters of Saint John (serving Saint John, Kings & Charlotte)

Bocce Ball for Kids' Sake 2026

13 Paul Harris St

Team of 4 at 2pm

$125

Team of 4 at 330pm

$125

Team of 4 at 5pm

$125

Additional participants (more than 4 team members)

$25

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