Varley-McKay Art Foundation of Markham

### Context Profile for Varley-McKay Art Foundation of Markham

#### 1. Organization Mission & Cause
The Varley-McKay Art Foundation of Markham is dedicated to enriching lives through art, fostering creativity, and promoting cultural understanding within the community. Their mission emphasizes amplifying the voices of artists from diverse backgrounds and igniting a passion for the arts in the next generation. The foundation aims to provide a platform for artistic expression and community engagement, ensuring that art remains accessible and impactful.

#### 2. Type of Activities
- **Fundraising Events**: The foundation hosts annual events such as the "Glitter and Gold" fundraising gala, which features fashion shows, art discussions, cultural cuisine, live music, and silent auctions.
- **Community Programs**: They engage the community through various programs that promote artistic education and cultural appreciation.
- **Art Exhibitions**: The foundation likely organizes exhibitions showcasing the work of local and diverse artists, although specific details were not highlighted on the website.

#### 3. Tone of Voice
The tone of voice used by the Varley-McKay Art Foundation is **friendly, inspiring, and professional**. Their communications aim to create an inviting atmosphere while emphasizing the importance of art and cultural understanding. The language is engaging and encourages community participation, reflecting a sense of urgency and passion for their cause.

#### 4. Emoji Usage
The organization does not appear to use emojis in their website content or email communications. Their approach is more formal and professional, focusing on clear and impactful messaging without the use of informal elements like emojis.

#### 5. Key Facts
- **Founding Information**: Specific founding details were not available on the website.
- **Scale**: The foundation has a total of 141 forms submitted, indicating active engagement with their audience.
- **Impact Metrics**: While specific metrics were not provided, their events and programs suggest a focus on community enrichment and artist support.
- **Volunteer Information**: There is no specific mention of volunteer opportunities on the website, but community involvement is implied through their events and programs.

#### 6. Writing Guidelines
- **Style**: Use a friendly yet professional tone that reflects the foundation's mission of community engagement and cultural appreciation.
- **Structure**: Keep sentences concise and clear, with a focus on inspiring action and participation.
- **Call-to-Action**: Encourage readers to participate in events, support artists, and engage with the community.
- **Personalization**: Incorporate personalized greetings and acknowledgments in communications to foster a sense of belonging and connection.

This context profile serves as a guide for creating tailored content that aligns with the Varley-McKay Art Foundation's mission, values, and communication style.

LXCL:Enjoy one full hour of guided instruction—perfect for beginners, no experience required. Your general admission ticket includes an open bar, plus access to other fun activities throughout the evening. Come for the dancing, stay for the drinks, laughs, and great vibes!

General Admission

LXCL:Event sponsors

Sponsors

Cheque made out to  Varley-McKay Art Foundation of Markham
Address to send cheque: 216 Main Street Unionville, Markham ON L3R 2H1

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1769720347/wysiwyg/an5htuvfyl70xc2c64cf.jpg" style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; cursor: pointer; padding: 0px 1px; user-select: none; position: relative; max-width: 100%; box-sizing: inherit;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable">Join us for a high-energy line dancing lesson with <a fr-original-style="" href="https://www.cheatinhearts.ca/" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Cheatin&rsquo; Hearts</a>. No experience needed&mdash;just bring your boots and your enthusiasm. Proceeds support the Varley-McKay Art Foundation of Markham and the Varley Art Gallery.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for purchasing your ticket to Boots for Art!&nbsp; We&rsquo;re thrilled to have you join us for a memorable evening celebrating art, creativity, and community. Boots for ArtDate: Saturday, March 28, 2026Time: 7:00 PM &ndash; 10:00 PMLocation: Varley Art Gallery of Markham216 Main Street UnionvilleMarkham, ON L3R 2H1 Dress Code: Casual. Cowboy boots, denim, and country flair welcome (totally optional). Your ticket(s) are confirmed&mdash;no need to print anything. Simply check in at the door using the name associated with your purchase. ✨ What to ExpectCountry-line dancing lessons led by the wonderful team at Cheatin&#39; Hearts, food and drink, and more! 💛 Your ImpactProceeds from Boots for Art helps the Varley-McKay Art Foundation of Markham support exhibitions, education, and access to the arts at the <a fr-original-style="" href="http://varleyartgallery.ca" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Varley Art Gallery</a>. Thank you for being part of this important work. If you have any questions before the event, feel free to contact us by email.We can&rsquo;t wait to see you there! If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Francesca Dauphinaisfdauphinais@markham.ca

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1769720347/wysiwyg/an5htuvfyl70xc2c64cf.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;cursor:pointer;padding:0px 1px;user-select:none;position:relative;box-sizing:inherit;max-width:100%" />Join us for a high-energy line dancing lesson with <a href="https://www.cheatinhearts.ca/" target="_blank">Cheatin’ Hearts</a>. No experience needed—just bring your boots and your enthusiasm. Proceeds support the Varley-McKay Art Foundation of Markham and the Varley Art Gallery.

Varley-McKay Art Foundation of Markham

Boots for Art

216 Main St Unionville

General Admission

$50

Sponsors

$500

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