Brain Injury Association of Windsor and Essex County

### Context Profile for Brain Injury Association of Windsor and Essex County (BIAWE)

1. **Organization Mission & Cause**:
   - **Mission**: The Brain Injury Association of Windsor and Essex County (BIAWE) is dedicated to supporting individuals affected by brain injuries through education, prevention, and advocacy. Their mission emphasizes improving the quality of life for those living with brain injuries and their caregivers.
   - **Cause**: BIAWE focuses on raising awareness about brain injuries, providing education on prevention, and offering support services to enhance the lives of those impacted.

2. **Type of Activities**:
   - **Events**: BIAWE organizes various community events, including the Annual Golf Tournament, which serves as a major fundraising initiative. 
   - **Fundraising Campaigns**: The organization runs campaigns to raise funds for their programs, ensuring that 100% of proceeds support their services.
   - **Community Programs**: They offer peer support programs, social groups, and educational workshops aimed at both individuals with brain injuries and their caregivers.

3. **Tone of Voice**:
   - The tone of the BIAWE website and communications is **friendly**, **supportive**, and **professional**. The language is accessible, aiming to connect with individuals and families affected by brain injuries while maintaining a sense of urgency regarding the importance of their cause.

4. **Emoji Usage**:
   - The BIAWE website and communications do not prominently feature emojis. Their communication style leans towards a more formal and professional approach, focusing on clear and direct messaging.

5. **Key Facts**:
   - **Founding Info**: BIAWE is a registered charity with the CRA number 87686 5817RR0001.
   - **Scale**: The organization has conducted 18 total forms and 26 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics**: They emphasize that all proceeds from events like the golf tournament directly fund their programs and services, highlighting their commitment to transparency and community support.
   - **Volunteer Info**: Specific volunteer information is not detailed on the website, but the organization likely engages volunteers for events and programs, as is common in nonprofit operations.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is easy to understand. Avoid jargon and overly technical terms.
   - **Structure**: Organize content with headings and bullet points where appropriate to enhance readability.
   - **Engagement**: Use a warm and inviting tone to foster a sense of community and support. Personalize communications when possible, addressing recipients by name.
   - **Call to Action**: Always include a clear call to action, whether it’s to donate, participate in an event, or seek support.

This context profile serves as a foundational guide for creating personalized and effective content for the Brain Injury Association of Windsor and Essex County, ensuring alignment with their mission and communication style.

"Just Watch Me" by Kathy Worotny and Suzanne De Froy describes Kathy's 30 year brain injury story.

With a compassionate Circle of Care, Kathy's story covers setbacks and resilient steps to move forward and beat the odds. It is every person's journey when embracing possibilities in the face of trauma and adversity. (132 pages)

Book by Kathy Worotny and Suzanne De Froy

"Post Concussion Brain Empowerment - The Voyage to Happier Living" by Elizabeth Penny. 
Read the firsthand experiences from the perspective of a person who suffered a non-traumatic brain injury and discover how life can be as good as it used to be. Set your path to living a happier and more satisfying life.

Book by Betty Penny

Golf Shirt with the Brain Injury Association logo. A great shirt to wear at BIAWE functions, when volunteering or just to promote the good work of BIAWE. 100% polyester.

BIAWE Golf Shirt

Gildan 100 % heavy cotton t-shirt to wear while volunteering for BIAWE or any event.

BIAWE T-shirt

The Brain Injury Association of Windsor and Essex County  (BIAWE)is a registered charity. Our mission is to enhance the lives of those affected by an acquired brain injury through education, awareness and support.  Proceeds of the sales from the Brain Boutique support the programs and services offered by BIAWE for persons affected by an acquired brain injury, and BIAWE's public education programs.  PICK UP ONLY - All articles are to be picked up at 1100 University Ave W. (home of Assisted Living Southwestern Ontario) in BIAWE's office #11 on the second floor. Please make arrangements for pickup by calling 226-346-4305.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you from the bottom of our hearts for making a purchase at BIAWE. Your support helps us provide programs and services for those living with an acquired brain injury. Kind regards. Anna Jurak, Executive Directorinfo@biawe.com519-981-1329

The Brain Injury Association of Windsor and Essex County  (BIAWE)is a registered charity. Our mission is to enhance the lives of those affected by an acquired brain injury through education, awareness and support.  Proceeds of the sales from the Brain Boutique support the programs and services offered by BIAWE for persons affected by an acquired brain injury, and BIAWE's public education programs.  PICK UP ONLY - All articles are to be picked up at 1100 University Ave W. (home of Assisted Living Southwestern Ontario) in BIAWE's office #11 on the second floor. Please make arrangements for pickup by calling 226-346-4305.

Brain Injury Association of Windsor and Essex County

BRAIN BOUTIQUE

Book by Kathy Worotny and Suzanne De Froy

$20

Book by Betty Penny

$20

BIAWE Golf Shirt

$40

BIAWE T-shirt

$20

Add a donation for Brain Injury Association of Windsor and Essex County