RESET Society of Calgary

### Context Profile for RESET Society of Calgary

1. **Organization Mission & Cause**:
   - **Mission**: RESET Society of Calgary is dedicated to raising awareness and combating sexual exploitation and trafficking in Calgary and beyond. They focus on providing education, support, and resources to individuals affected by these issues, as well as fostering collaboration among various stakeholders to enhance community responses.
   - **Cause**: The organization aims to empower survivors, educate the public, and advocate for systemic change to prevent sexual exploitation and trafficking.

2. **Type of Activities**:
   - **Conferences**: The organization hosts events such as the Sexual Exploitation & Trafficking Awareness (SETA) Conference, which brings together professionals to share knowledge and best practices.
   - **Workshops**: They conduct workshops aimed at educating various sectors about the complexities of sexual exploitation and trafficking.
   - **Community Programs**: RESET offers programs that provide direct support to survivors and educational resources to the community.

3. **Tone of Voice**:
   - The tone of the website and communications is **professional yet approachable**, combining a sense of urgency with an inspiring message. The language is clear and direct, aiming to inform and engage the audience effectively.
   - Communications often include calls to action, encouraging participation and support.

4. **Emoji Usage**:
   - The organization uses emojis sparingly in their communications, primarily to enhance engagement in emails and event reminders (e.g., 📅 for dates, 📍 for locations). This usage is effective in making the content more relatable and visually appealing without overwhelming the message.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not found on the website, but the organization has been active in addressing sexual exploitation and trafficking issues in Calgary.
   - **Scale**: They have hosted multiple events and campaigns, indicating a robust engagement with the community.
   - **Impact Metrics**: While specific metrics were not detailed, the organization highlights its commitment to collaboration and education, suggesting a focus on measurable outcomes in their programs.
   - **Volunteer Info**: The website encourages community involvement, although specific volunteer opportunities or metrics were not explicitly stated.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is accessible to a broad audience. Avoid jargon unless necessary, and provide explanations when using technical terms.
   - **Engagement**: Incorporate calls to action that invite readers to participate, donate, or learn more. Use a friendly and supportive tone while maintaining professionalism.
   - **Visual Elements**: When applicable, use emojis to enhance engagement, but keep them relevant and minimal to maintain a professional appearance.
   - **Personalization**: Utilize personalized greetings in emails and communications to foster a connection with the audience.

This context profile serves as a comprehensive guide to understanding the RESET Society of Calgary, ensuring that future communications are aligned with their mission, values, and audience expectations.

Display Booth

Purchase a Display Booth to promote your organization at   RESET Society of Calgary's Sexual Exploitation & Trafficking Awareness Conference <span style="color:rgb(58, 58, 58);font-family:Roboto;font-size:18px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:center;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;display:inline !important;float:none">in Calgary, Alberta September 19th & 20th, 2022 <span style="color:rgb(65, 65, 65);font-family:Roboto;font-size:18px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:center;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;display:inline !important;float:none">  at the Best Western Premier Calgary Plaza Hotel & Conference Centre. Includes: • Table in Networking Hall • 2 Days of networking and exposure to 350 delegates • Opportunity for merchandise sales* •Branding in conference guide  *Must provide own payment terminals

Hello First name Last name ,<p style="box-sizing:inherit;width:757px;margin-top:0px !important;margin-bottom:0px !important;color:rgb(65, 65, 65);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"> Thank you for purchasing your Display Booth at RESET Society of Calgary's Sexual Exploitation & Trafficking Awareness (SETA) Conference.<p style="box-sizing:inherit;width:757px;color:rgb(65, 65, 65);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:center;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;margin-top:0px !important;margin-bottom:0px !important"> 📭  Best Western Premier Calgary Plaza Hotel & Conference Centre 1316 33 St NECalgary, AB <p style="box-sizing:inherit;width:757px;margin-top:0px !important;margin-bottom:0px !important;color:rgb(65, 65, 65);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;text-align:center"> ⌚️   September 19th & 20th, 2022 at 8:30 a.m.<p style="box-sizing:inherit;width:757px;margin-top:0px !important;margin-bottom:0px !important;color:rgb(65, 65, 65);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;text-align:center"> Hotel AccommodationsBest Western Premier Calgary Plaza Hotel & Conference Centre call 403-248-8888 to book under RESET Conference special room rate of $119 per night   Further information and set up times will be provided prior to the conference.<p style="box-sizing:inherit;width:757px;margin-top:0px !important;margin-bottom:0px !important;color:rgb(65, 65, 65);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"> <p style="box-sizing:inherit;width:757px;margin-top:0px !important;margin-bottom:0px !important;color:rgb(65, 65, 65);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"> Kind regards.<p style="box-sizing:inherit;width:757px;margin-top:0px !important;margin-bottom:0px !important;color:rgb(65, 65, 65);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"> Theresa Jenkinstheresa@resetcalgary.ca

Purchase a Display Booth to promote your organization at   RESET Society of Calgary's Sexual Exploitation &amp; Trafficking Awareness Conference in Calgary, Alberta September 19th &amp; 20th, 2022   at the Best Western Premier Calgary Plaza Hotel &amp; Conference Centre. Includes: • Table in Networking Hall • 2 Days of networking and exposure to 350 delegates • Opportunity for merchandise sales* •Branding in conference guide  *Must provide own payment terminals

RESET Society of Calgary

2022 SETA Conference Display Booth

1316 33 St NE

Display Booth

$250