Big Brothers Big Sisters of Centre Wellington

### Context Profile for Big Brothers Big Sisters of Centre Wellington

#### 1. Organization Mission & Cause
Big Brothers Big Sisters of Centre Wellington (BBBSCW) is dedicated to creating and supporting one-to-one mentoring relationships that ignite the potential of children and youth in the Centre Wellington area. Their mission is to foster positive relationships that help young people develop the skills and confidence they need to succeed in life. The organization believes in the power of mentorship to create a brighter, more compassionate world for children and youth.

#### 2. Type of Activities
BBBSCW engages in various activities, including:
- **Mentoring Programs:** Pairing adult volunteers (Bigs) with children (Littles) to provide guidance and support.
- **Fundraising Events:** Hosting events like the "Fun Pickleball Tournament" to raise funds for their programs.
- **Community Engagement:** Organizing activities that promote community involvement and awareness about the importance of mentorship.

#### 3. Tone of Voice
The tone of voice used by BBBSCW is:
- **Friendly and Inviting:** The language is warm and welcoming, encouraging community participation.
- **Inspiring:** The content often emphasizes the positive impact of mentorship and the importance of supporting youth.
- **Casual yet Professional:** While maintaining professionalism, the tone is approachable, making it easy for potential volunteers and donors to connect with the organization.

#### 4. Emoji Usage
The organization utilizes emojis in their communications, particularly in event promotions (e.g., 🎉 for celebrations). This usage adds a light-hearted and engaging element to their messaging, making it more relatable and fun for the audience.

#### 5. Key Facts
- **Founding Info:** Specific founding details were not available on the website, but the organization is part of the larger Big Brothers Big Sisters network, which has a long-standing history.
- **Scale:** The organization has a total of 89 forms and has conducted 45 email campaigns, indicating a robust engagement strategy.
- **Impact Metrics:** While specific metrics were not detailed on the website, the emphasis on mentorship suggests a focus on positive outcomes for youth in the community.
- **Volunteer Info:** The organization actively recruits volunteers to serve as mentors, highlighting the importance of community involvement in their mission.

#### 6. Writing Guidelines
- **Use of Personalization:** Incorporate personal touches in communications, such as addressing recipients by name.
- **Engaging Language:** Use an inviting and enthusiastic tone, especially when promoting events or thanking supporters.
- **Clarity and Conciseness:** Ensure that messages are straightforward and easy to understand, avoiding overly complex language.
- **Incorporate Visual Elements:** Utilize emojis and engaging visuals to enhance the appeal of communications, particularly in social media and event promotions.

This context profile serves as a foundational guide for generating personalized and effective content for Big Brothers Big Sisters of Centre Wellington, ensuring alignment with their mission, tone, and audience engagement strategies.

Discover The Big Act Week at Camp URU! Where creativity thrives through music, theatre, and the enchanting world of movies.

WEEK 1: July 7th-11th : THE BIG ACT WEEK

Experience Nourish and Flourish Week at Camp URU! Dive into cooking, explore local flavors, and discover the journey of food from farm to table.

WEEK 2: July 14th-18th : NOURISH AND FLOURISH WEEK

Join us for Innovator Week at Camp URU!  Dive into the world of technology learning about tech’s past and future while engaging in thrilling experiments and the land of robotics.

WEEK 3: July 21st-25th : INNOVATOR WEEK

Discover the wonders of nature during Creature Feature Week at Camp URU!  Explore ecosystems, learn about your favorite animals, and connect with furry friends from land and sea. We will also be visiting Alpaca Meadows!

WEEK 4: July 28th-August 1st : CREATURE FEATURE WEEK

Experience the thrill of nature at Camp URU’s Back to Nature Week hosted at Highland Pines Camp Ground! Enjoy games, swimming, and learning new outdoor survival skills as you reconnect with nature and friends.

*Please note: Parents and guardians are responsible for pick up and drop off at Highland Pines for the entirety of the week*

WEEK 5: August 11th-15th : BACK TO NATURE WEEK

Embrace a healthier lifestyle at Camp URU’s Fit and Fun Week!  Engage in healthy activities, learn about balanced diets, and explore how movement enhances mental health and wellness.

WEEK 6: August 18th-22nd : FIT AND FUN WEEK

Say hello to Baking Bonanza week at Camp URU! Discover the art of baking, each day features a new baking theme, from pies to puff pastries and more. Showcasing the versatility of baked goods and blending sweet and savory delights.

WEEK 7: August 25th-29th : BAKING BONANZA WEEK

<p fr-original-style="width:100%;margin:0px;box-sizing:inherit;text-align:center;color:rgb(0, 0, 0);line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;text-align:center;color:rgb(0, 0, 0);line-height:1.5;">Camp URU is a day camp for youth between the of ages 8-12, created by Big Brothers Big Sisters of Centre Wellington. Camp runs from July 7th to August 29th from 8:30am-4:30pm Monday to Friday with different themed weeks. We have 15 spots available for youth each week!<p fr-original-style="width:100%;margin:0px;box-sizing:inherit;text-align:center;color:rgb(0, 0, 0);line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;text-align:center;color:rgb(0, 0, 0);line-height:1.5;"> <p fr-original-style="width:100%;margin:0px;box-sizing:inherit;text-align:center;color:rgb(0, 0, 0);line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;text-align:center;color:rgb(0, 0, 0);line-height:1.5;">Our Early Bird discount is now closed as of April 10th, 2025. Register now and secure your spot upon payment!

Hello, Thank you for submitting your payment for Camp URU. We are so excited that you are going to join Camp URU and be a part of this adventure with us! Please be sure you have returned to the registration form and it has been submitted properly. Camp information will be sent out the Friday before your kiddo starts Camp! Do not hesitate to reach out with any questions or concerns. Take care,&nbsp; The Camp URU TeamOlivia.Minnick@bigbrothersbigsisters.ca519.787.0106 ext. 226

Camp URU is a day camp for youth between the of ages 8-12, created by Big Brothers Big Sisters of Centre Wellington. Camp runs from July 7th to August 29th from 8:30am-4:30pm Monday to Friday with different themed weeks. We have 15 spots available for youth each week! Our Early Bird discount is now closed as of April 10th, 2025. Register now and secure your spot upon payment!

Big Brothers Big Sisters of Centre Wellington

Camp URU 2025

900 Tower st. S unit 100A

WEEK 1: July 7th-11th : THE BIG ACT WEEK

$275

WEEK 2: July 14th-18th : NOURISH AND FLOURISH WEEK

$275

WEEK 3: July 21st-25th : INNOVATOR WEEK

$275

WEEK 4: July 28th-August 1st : CREATURE FEATURE WEEK

$275

WEEK 5: August 11th-15th : BACK TO NATURE WEEK

$275

WEEK 6: August 18th-22nd : FIT AND FUN WEEK

$275

WEEK 7: August 25th-29th : BAKING BONANZA WEEK

$275