MERS Marine Education and Research Society

### Context Profile for MERS Marine Education and Research Society

1. **Organization Mission & Cause**:
   - **Mission**: The MERS Marine Education and Research Society is dedicated to marine conservation through education, research, and response efforts. Their primary focus is on the study and protection of marine wildlife, particularly whales, and their habitats.
   - **Cause**: MERS aims to foster a deeper understanding of marine ecosystems and promote sustainable practices to protect these vital resources.

2. **Type of Activities**:
   - **Wildlife Watching Trips**: MERS organizes excursions, such as the "MERS Fundraising Trip 2025 - Port McNeill," where participants can observe marine wildlife, particularly Humpback Whales, while learning about ongoing research efforts.
   - **Educational Programs**: They provide educational resources and experiences aimed at increasing public awareness and understanding of marine life.
   - **Research Initiatives**: MERS conducts scientific research to monitor and protect marine species and their habitats.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **informative**, and **inspiring**. It aims to engage the audience with a sense of excitement about marine life and conservation efforts. The language is accessible, aiming to connect with a broad audience, from casual participants to serious supporters.

4. **Emoji Usage**:
   - The website and communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clear communication about events and initiatives without the use of informal symbols.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website, but MERS has established itself as a key player in marine education and research.
   - **Scale**: MERS has a total of 13 forms and 13 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics**: While specific metrics are not detailed, the organization highlights the importance of funds raised for their education and research work.
   - **Volunteer Info**: Information on volunteer opportunities is not explicitly stated, but the organization likely engages volunteers in their events and research activities.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and engaging tone that invites participation and conveys enthusiasm for marine conservation.
   - **Structure**: Keep content clear and organized, using headings and bullet points where appropriate to enhance readability.
   - **Call to Action**: Include strong calls to action that encourage readers to participate in events, donate, or learn more about marine conservation.
   - **Personalization**: Use personalized greetings in communications (e.g., addressing recipients by name) to foster a connection with the audience.

This context profile serves as a foundational guide for creating tailored content that aligns with MERS Marine Education and Research Society's mission, activities, and communication style.

This event is free, if schools have budget for presentations or if you would like to donate to MERS, the support would be deeply valued. Donations can be added below.

Webinar Registration

<span fr-original-style="color:rgb(5,5,5);font-variant-ligatures:normal;background-color:rgb(255,255,255);font-style:normal;" style="color:rgb(5, 5, 5);font-variant-ligatures:normal;background-color:rgb(255, 255, 255);font-style:normal;box-sizing:inherit">Teachers! <span fr-original-style="color:rgb(5,5,5);font-variant-ligatures:normal;background-color:rgb(255,255,255);font-style:normal;" style="color:rgb(5, 5, 5);font-variant-ligatures:normal;background-color:rgb(255, 255, 255);font-style:normal;box-sizing:inherit">Join us on June 7th, 2024 for a FREE Ocean Day webinar about Mola (also known as Sunfish). <span fr-original-style="color:rgb(5,5,5);font-variant-ligatures:normal;background-color:rgb(255,255,255);font-style:normal;" style="color:rgb(5, 5, 5);font-variant-ligatures:normal;background-color:rgb(255, 255, 255);font-style:normal;box-sizing:inherit"> <span fr-original-style="color:rgb(5,5,5);font-variant-ligatures:normal;background-color:rgb(255,255,255);font-style:normal;" style="color:rgb(5, 5, 5);font-variant-ligatures:normal;background-color:rgb(255, 255, 255);font-style:normal;box-sizing:inherit">We are so lucky that Dr. Marianne Nyegaard herself will provide this webinar. No one knows more about the TWO species of Mola off the coast of British Columbia than she does. It’s her work that led to a new species being recognized AND that it’s known that this species (Mola tecta) is off our coast. She is one of the scientists we have been working with to learn more about Mola through citizen science.  <span fr-original-style="color:rgb(5,5,5);font-variant-ligatures:normal;background-color:rgb(255,255,255);font-style:normal;" style="color:rgb(5, 5, 5);font-variant-ligatures:normal;background-color:rgb(255, 255, 255);font-style:normal;box-sizing:inherit">Learn about these species that reveal so much about astounding adaptations and how much there is to learn about the Ocean.  <span fr-original-style="color:rgb(5,5,5);font-variant-ligatures:normal;white-space:pre-wrap;background-color:rgb(255,255,255);" style="color:rgb(5, 5, 5);font-variant-ligatures:normal;white-space:pre-wrap;background-color:rgb(255, 255, 255);box-sizing:inherit">To the non-teacher adults reading here, YES you too can join too! The content will be appropriate for all ages but the educational approach will be aimed at elementary school students and they will be the priority for discussion and answering questions.  <span fr-original-style="color:rgb(5,5,5);font-variant-ligatures:normal;background-color:rgb(255,255,255);" style="color:rgb(5, 5, 5);font-variant-ligatures:normal;background-color:rgb(255, 255, 255);box-sizing:inherit">The webinar will be ~30 minutes followed by ~15 minutes for questions.<span fr-original-style="color:rgb(5,5,5);font-variant-ligatures:normal;background-color:rgb(255,255,255);font-style:normal;" style="color:rgb(5, 5, 5);font-variant-ligatures:normal;background-color:rgb(255, 255, 255);font-style:normal;box-sizing:inherit"> <span fr-original-style="color:rgb(5,5,5);font-variant-ligatures:normal;background-color:rgb(255,255,255);font-style:normal;" style="color:rgb(5, 5, 5);font-variant-ligatures:normal;background-color:rgb(255, 255, 255);font-style:normal;box-sizing:inherit">From Dr. Marianne Nyegaard: "The strange-looking ocean sunfish Mola mola is an iconic member of the West Coast marine megafauna. But did you know a second sunfish species occurs here, too? Mola tecta, the hoodwinker sunfish, was only discovered in 2017 and initially thought to be a southern hemisphere species. However, with the help of citizen science it has now been documented from California to Alaska.”  <span fr-original-style="color:rgb(5,5,5);font-variant-ligatures:normal;background-color:rgb(255,255,255);font-style:normal;" style="color:rgb(5, 5, 5);font-variant-ligatures:normal;background-color:rgb(255, 255, 255);font-style:normal;box-sizing:inherit">Make sure to register!

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for the 'Marvellous Mola!' webinar on June 7th, 1:30 to 2:30 PDT. You can access the event via this link: <a href="https://us02web.zoom.us/j/87162689824" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">https://us02web.zoom.us/j/87162689824</a> For other options for joining, please see the end of this email. Thank you for joining us, we are looking forward to celebrating Ocean Day with you! - The Marine Education and Research Society Team --------------------------- You are invited to a Zoom webinar. When: Jun 7, 2024 01:30 PM Vancouver Topic: Marvellous Mola! - FREE Ocean Day Webinar for schools Please click the link below to join the webinar: https://us02web.zoom.us/j/87162689824 Or One tap mobile :     +12042727920,,87162689824# Canada     +14388097799,,87162689824# Canada Or Telephone:     Dial(for higher quality, dial a number based on your current location):     +1 204 272 7920 Canada     +1 438 809 7799 Canada     +1 587 328 1099 Canada     +1 647 374 4685 Canada     +1 647 558 0588 Canada     +1 778 907 2071 Canada     +1 780 666 0144 Canada     +1 507 473 4847 US     +1 564 217 2000 US     +1 646 558 8656 US (New York)     +1 646 931 3860 US     +1 669 444 9171 US     +1 669 900 9128 US (San Jose)     +1 689 278 1000 US     +1 719 359 4580 US     +1 253 205 0468 US     +1 253 215 8782 US (Tacoma)     +1 301 715 8592 US (Washington DC)     +1 305 224 1968 US     +1 309 205 3325 US     +1 312 626 6799 US (Chicago)     +1 346 248 7799 US (Houston)     +1 360 209 5623 US     +1 386 347 5053 US Webinar ID: 871 6268 9824     International numbers available: https://us02web.zoom.us/u/kbmJW8QDpb

Teachers! Join us on June 7th, 2024 for a FREE Ocean Day webinar about Mola (also known as Sunfish).  We are so lucky that Dr. Marianne Nyegaard herself will provide this webinar. No one knows more about the TWO species of Mola off the coast of British Columbia than she does. It’s her work that led to a new species being recognized AND that it’s known that this species (Mola tecta) is off our coast. She is one of the scientists we have been working with to learn more about Mola through citizen science.  Learn about these species that reveal so much about astounding adaptations and how much there is to learn about the Ocean.  To the non-teacher adults reading here, YES you too can join too! The content will be appropriate for all ages but the educational approach will be aimed at elementary school students and they will be the priority for discussion and answering questions.  The webinar will be ~30 minutes followed by ~15 minutes for questions. From Dr. Marianne Nyegaard: "The strange-looking ocean sunfish Mola mola is an iconic member of the West Coast marine megafauna. But did you know a second sunfish species occurs here, too? Mola tecta, the hoodwinker sunfish, was only discovered in 2017 and initially thought to be a southern hemisphere species. However, with the help of citizen science it has now been documented from California to Alaska.”  Make sure to register!

MERS Marine Education and Research Society

FREE Ocean Day Webinar - Marvellous Mola!

Online - Zoom

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Webinar Registration

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