Niagara Artists Centre

### Context Profile for Niagara Artists Centre

1. **Organization Mission & Cause**:
   - The Niagara Artists Centre (NAC) is dedicated to supporting and promoting contemporary art and artists in the Niagara region. Their mission is to provide a platform for artistic expression, foster community engagement, and enhance the cultural landscape through various artistic initiatives. They aim to create a vibrant arts community that encourages collaboration and innovation.

2. **Type of Activities**:
   - NAC hosts a variety of activities including:
     - **Exhibitions**: Showcasing local and regional artists' works.
     - **Events**: Regularly organized events such as art openings, workshops, and community gatherings.
     - **Fundraising Campaigns**: Engaging the community through campaigns like the recent "Brandon Agnew + The Night Shadows" album release.
     - **Educational Programs**: Workshops and labs aimed at educating and engaging the community in the arts.

3. **Tone of Voice**:
   - The tone of voice used by NAC is friendly, inclusive, and inspiring. The language is approachable, aiming to invite community participation and support while conveying enthusiasm for the arts. The communications reflect a sense of urgency and excitement, particularly around events and fundraising efforts.

4. **Emoji Usage**:
   - The website and email communications do not prominently feature emojis. The tone remains professional and focused on the content without the casualness that emojis might bring. This suggests a preference for clear and direct communication.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website, but NAC has been a key player in the local arts scene for several years.
   - **Scale**: The organization has a total of 33 forms and has sent out 26 email campaigns, indicating active engagement with their audience.
   - **Impact Metrics**: While specific metrics were not detailed on the website, the emphasis on community engagement and artist support suggests a significant impact on local artists and the cultural community.
   - **Volunteer Info**: Information on volunteer opportunities was not explicitly detailed, but community involvement is a core aspect of their mission.

6. **Writing Guidelines**:
   - **Style**: Maintain a friendly and inviting tone. Use clear and concise language that encourages engagement and participation.
   - **Structure**: Use headings and bullet points for easy readability, especially in event announcements and fundraising campaigns.
   - **Call to Action**: Include strong calls to action that inspire immediate participation or support, particularly in fundraising and event promotions.
   - **Personalization**: Utilize personalized greetings in emails to foster a connection with the audience, as seen in the recent thank-you email.

This context profile can be used to guide the creation of tailored content for the Niagara Artists Centre, ensuring alignment with their mission, tone, and community-focused initiatives.

General Admission

<p fr-original-style="" id="isPasted" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">At their simplest, <strong fr-original-style="" style="font-weight: 700; box-sizing: inherit;">Westelaken</strong> is an alt-country quartet. But they&rsquo;re also prone to letting their songs open up, and following their whims beyond the confines of structure and convention, like lines of text spilling off of a page. They temper their rolling stabs of chaos with tenderness, playfulness, and introspection.</p><div dir="ltr" fr-original-style="" style="width: 100%; line-height: 1.5; box-sizing: inherit;">&nbsp;</div><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><strong fr-original-style="" style="font-weight: 700; box-sizing: inherit;">A Horse Named Friday</strong> is a chamber folk project from Kitchener Waterloo ON. For this show, the band will play as a three piece with guitar/vocals, violin and cello. Their unique sound includes intricate arrangements with heavy dynamic range, built for catharsis.</p><div dir="ltr" fr-original-style="" style="width: 100%; line-height: 1.5; box-sizing: inherit;">&nbsp;</div><div dir="ltr" fr-original-style="" style="width: 100%; line-height: 1.5; box-sizing: inherit;"><strong fr-original-style="" style="font-weight: 700; box-sizing: inherit;">Red Trillium</strong> is an expanded folk project from the Niagara Escarpment. Featuring Andrew Finlay Stewart (Key Cut, Del Stephen &amp; Heart Loft Group), Matt Nguyen (halfdecentheart), and Justin Caporuscio (The Crooked Crow).</div>

<p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name</span>,</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Thanks for supporting live music on the TCO Rooftop Terrace at NAC!&nbsp;<br fr-original-style="" style="box-sizing: inherit;"><br fr-original-style="" style="box-sizing: inherit;">In the event of rain, we will send an email with an alternative plan.</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">See you at the show!</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Niagara Artists Centre</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">artists@nac.org</p>

<p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%">At their simplest, <strong>Westelaken</strong> is an alt-country quartet. But they’re also prone to letting their songs open up, and following their whims beyond the confines of structure and convention, like lines of text spilling off of a page. They temper their rolling stabs of chaos with tenderness, playfulness, and introspection.</p><div> </div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><strong>A Horse Named Friday</strong> is a chamber folk project from Kitchener Waterloo ON. For this show, the band will play as a three piece with guitar/vocals, violin and cello. Their unique sound includes intricate arrangements with heavy dynamic range, built for catharsis.</p><div> </div><div><strong>Red Trillium</strong> is an expanded folk project from the Niagara Escarpment. Featuring Andrew Finlay Stewart (Key Cut, Del Stephen &amp; Heart Loft Group), Matt Nguyen (halfdecentheart), and Justin Caporuscio (The Crooked Crow).</div>

Niagara Artists Centre

Cedar & Spruce presents Westelaken with Red Trillium, A Horse Named Friday, and the Occasional Man

354 St Paul St

General Admission

$15