Big Brothers Big Sisters of London and Area

### Context Profile for Big Brothers Big Sisters of London and Area

#### 1. Organization Mission & Cause
**Mission:** Big Brothers Big Sisters of London and Area is dedicated to providing mentorship opportunities for youth in the community. Their mission is to ignite the potential of young people through one-to-one relationships with caring adult mentors. They believe that every child deserves the opportunity to succeed and thrive.

**Cause:** The organization focuses on youth development, aiming to foster positive relationships that can help children navigate challenges, build confidence, and achieve their goals.

#### 2. Type of Activities
- **Mentorship Programs:** One-on-one mentoring relationships between adult volunteers and youth.
- **Community Events:** Regular events such as the "Ladies 9-Hole Tournament" at the Barbara Rankin Golf Classic, which serves as a fundraising opportunity while promoting community engagement.
- **Fundraising Campaigns:** Various campaigns aimed at raising funds to support mentorship programs and community initiatives.
- **Volunteer Opportunities:** Engaging community members as mentors and supporters through structured programs.

#### 3. Tone of Voice
- **Friendly and Approachable:** The language used on the website and in communications reflects a warm, inviting tone that encourages community involvement.
- **Inspiring and Uplifting:** Content often emphasizes the positive impact of mentorship and the potential of youth, aiming to inspire action and support.
- **Professional Yet Casual:** While maintaining professionalism, the tone is accessible, making it easy for potential volunteers and donors to connect with the organization.

#### 4. Emoji Usage
- The organization does not appear to use emojis in its communications, focusing instead on clear and professional language to convey its messages.

#### 5. Key Facts
- **Founding Info:** Established as part of the larger Big Brothers Big Sisters movement, which has a long history of supporting youth mentorship.
- **Scale:** The organization has a total of 99 forms and has conducted 7 email campaigns, indicating an active engagement with the community and stakeholders.
- **Impact Metrics:** While specific metrics are not detailed on the website, the organization emphasizes the success stories of youth who have benefited from mentorship.
- **Volunteer Info:** Volunteers are crucial to the organization, serving as mentors and participating in fundraising events. The website encourages community members to get involved.

#### 6. Writing Guidelines
- **Clarity and Conciseness:** Communications should be straightforward, avoiding jargon to ensure messages are easily understood by a broad audience.
- **Call to Action:** Each piece should include a clear call to action, encouraging readers to volunteer, donate, or participate in events.
- **Storytelling:** Utilize personal stories and testimonials from mentees and mentors to illustrate the impact of the organization’s work.
- **Consistent Branding:** Maintain a consistent tone and style across all platforms, reflecting the organization’s mission and values.

This context profile serves as a foundational guide for creating personalized and impactful content for Big Brothers Big Sisters of London and Area, ensuring alignment with their mission and engagement strategies.

Single Ticket

Get a discount off the regular ticket price when you purchase a table of 10.

Table - 10 Tickets

<span fr-original-style="color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.5px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; box-sizing: inherit; display: inline !important;" style="color:rgb(0, 0, 0);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;box-sizing:inherit;display:inline !important">Join us for Big Bash in Bloom presented by Harrison Pensa in support of Big Brothers Big Sisters of London and Area for an evening of dreamy elegance, cocktails, and the celebration of the season.  <span fr-original-style="color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.5px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; box-sizing: inherit; display: inline !important;" style="color:rgb(0, 0, 0);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;box-sizing:inherit;display:inline !important">Get your tickets today so you don't miss out on this longstanding, highly sought-after community event. Each ticket purchase includes a full dinner and open bar, great music, and, most importantly, will support our impactful mentoring <a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Flondon.bigbrothersbigsisters.ca%2Fmentoring%2F&data=05%7C01%7CAlana.Vandelaar%40bigbrothersbigsisters.ca%7C1b12b5fa392646ee49ec08db270960bf%7C223c5242b02f43fca973958508abb912%7C0%7C0%7C638146693441496763%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=V%2FRvvUwEn6r8PLo1NuX5LphmONO%2BLWGRKzjXeFoMblc%3D&reserved=0" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit" target="_blank">programs</a>.  <span fr-original-style="color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.5px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; box-sizing: inherit; display: inline !important;" style="color:rgb(0, 0, 0);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;box-sizing:inherit;display:inline !important">EVENT DETAILS<span fr-original-style="color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.5px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; box-sizing: inherit; display: inline !important;" style="color:rgb(0, 0, 0);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;box-sizing:inherit;display:inline !important">Location: <span fr-original-style="color: rgb(32, 32, 32); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.5px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; box-sizing: inherit; display: inline !important;" style="color:rgb(32, 32, 32);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;box-sizing:inherit;display:inline !important">London Hunt & Country Club, 1431 Oxford St W, London <span fr-original-style="color: rgb(0, 0, 0); font-family: Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.5px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; box-sizing: inherit; display: inline !important;" style="color:rgb(0, 0, 0);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;box-sizing:inherit;display:inline !important"><span fr-original-style="color: rgb(32, 32, 32); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.5px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; box-sizing: inherit; display: inline !important;" style="color:rgb(32, 32, 32);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;box-sizing:inherit;display:inline !important">5:30 pm: cocktails, live music, passed canapes and lawn games <span fr-original-style="color: rgb(0, 0, 0); font-family: Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.5px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; box-sizing: inherit; display: inline !important;" style="color:rgb(0, 0, 0);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;box-sizing:inherit;display:inline !important"><span fr-original-style="color: rgb(32, 32, 32); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.5px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; box-sizing: inherit; display: inline !important;" style="color:rgb(32, 32, 32);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;box-sizing:inherit;display:inline !important">7:30 pm: dinner and program <span fr-original-style="color: rgb(0, 0, 0); font-family: Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.5px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; box-sizing: inherit; display: inline !important;" style="color:rgb(0, 0, 0);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;box-sizing:inherit;display:inline !important"><span fr-original-style="color: rgb(32, 32, 32); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.5px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; box-sizing: inherit; display: inline !important;" style="color:rgb(32, 32, 32);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;box-sizing:inherit;display:inline !important">9:00 pm: dance the night away ATTIRE<span fr-original-style="color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.5px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; box-sizing: inherit; display: inline !important;" style="color:rgb(0, 0, 0);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;box-sizing:inherit;display:inline !important"><span fr-original-style="color: rgb(32, 32, 32); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.5px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; box-sizing: inherit; display: inline !important;" style="color:rgb(32, 32, 32);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;box-sizing:inherit;display:inline !important">Garden Party Chic <ul><li style="font-family:Roboto;font-size:14px;box-sizing:inherit">Women may wear a flowy floral gown, a skirt and blouse, or a jumpsuit in light and airy fabrics, such as cotton or linen. Men may wear khaki pants and a polo shirt, dress pants and a button-down shirt, or a suit and tie.</li><li style="font-family:Roboto;font-size:14px;box-sizing:inherit">Opt for colours and patterns that reflect the garden setting, such as florals, pastels, or neutrals.</li><li style="font-family:Roboto;font-size:14px;box-sizing:inherit">Accessorize with a hat or fascinator for a little extra flair</li></ul>

You're all set! Thank you for your Big Bash ticket purchase. We can't wait to see you at the event of the season!  For those that are looking for some theme-inspired direction when planning your outfit, it's all about Garden Party Chic! <ul><li style="font-family:Roboto;font-size:14px;box-sizing:inherit">Women may wear a flowy floral gown, a skirt and blouse, or a jumpsuit in light and airy fabrics, such as cotton or linen. Men may wear khaki pants and a polo shirt, dress pants and a button-down shirt, or a suit and tie.</li><li style="font-family:Roboto;font-size:14px;box-sizing:inherit">Opt for colours and patterns that reflect the garden setting, such as florals, pastels, or neutrals.</li><li style="font-family:Roboto;font-size:14px;box-sizing:inherit">Accessorize with a hat or fascinator for a little extra flair</li></ul>We will be following up with you closer to the event date with the final details.  If you have any questions about Big Bash, please contact us at info.london@bigbrothersbigsisters.ca. Looking forward to raising a glass with you on May 31!  The Big Brothers Big Sisters of London and Area Team

Join us for Big Bash in Bloom presented by Harrison Pensa in support of Big Brothers Big Sisters of London and Area for an evening of dreamy elegance, cocktails, and the celebration of the season.  Get your tickets today so you don't miss out on this longstanding, highly sought-after community event. Each ticket purchase includes a full dinner and open bar, great music, and, most importantly, will support our impactful mentoring <a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Flondon.bigbrothersbigsisters.ca%2Fmentoring%2F&amp;data=05%7C01%7CAlana.Vandelaar%40bigbrothersbigsisters.ca%7C1b12b5fa392646ee49ec08db270960bf%7C223c5242b02f43fca973958508abb912%7C0%7C0%7C638146693441496763%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=V%2FRvvUwEn6r8PLo1NuX5LphmONO%2BLWGRKzjXeFoMblc%3D&amp;reserved=0" target="_blank">programs</a>.  EVENT DETAILSLocation: London Hunt &amp; Country Club, 1431 Oxford St W, London 5:30 pm: cocktails, live music, passed canapes and lawn games 7:30 pm: dinner and program 9:00 pm: dance the night away ATTIREGarden Party Chic <ul><li>Women may wear a flowy floral gown, a skirt and blouse, or a jumpsuit in light and airy fabrics, such as cotton or linen. Men may wear khaki pants and a polo shirt, dress pants and a button-down shirt, or a suit and tie.</li><li>Opt for colours and patterns that reflect the garden setting, such as florals, pastels, or neutrals.</li><li>Accessorize with a hat or fascinator for a little extra flair</li></ul>

Big Brothers Big Sisters of London and Area

2024 Big Bash presented by Harrison Pensa

London Hunt & Country Club: 1431 Oxford St W

Add a donation for Big Brothers Big Sisters of London and Area

Single Ticket

$250

Table - 10 Tickets

$2,200