TOES FOR DANCE

### Context Profile for Toes for Dance

#### 1. Organization Mission & Cause
**Mission:** Toes for Dance is dedicated to fostering a vibrant dance community that emphasizes accessibility, inclusivity, and artistic expression. They aim to support and promote dance as a means of personal and collective empowerment, particularly focusing on marginalized voices within the dance community.

**Cause:** The organization works to provide opportunities for artists, especially women and underrepresented groups, to create and showcase their work. They strive to make dance accessible to all, regardless of financial means.

#### 2. Type of Activities
- **Events:** Toes for Dance hosts various performances, including the "Process+Practice Double Bill," showcasing new works by emerging artists.
- **Fundraising Campaigns:** They implement campaigns that allow attendees to choose their ticket prices based on personal circumstances, promoting inclusivity.
- **Community Programs:** The organization partners with local arts councils and community groups to provide workshops and residencies for artists.

#### 3. Tone of Voice
The tone of voice used by Toes for Dance is:
- **Friendly and Inviting:** The language is approachable, aiming to create a welcoming atmosphere for all community members.
- **Inspiring and Empowering:** Communications often highlight the transformative power of dance and the importance of artistic expression.
- **Professional yet Casual:** While maintaining professionalism, the language is not overly formal, making it accessible to a broader audience.

#### 4. Emoji Usage
Toes for Dance does not appear to use emojis in their communications, focusing instead on clear and direct language to convey their messages.

#### 5. Key Facts
- **Founding Info:** Specific founding details were not found on the website, but the organization is actively involved in the Toronto arts scene.
- **Scale:** They have conducted 8 total forms and 6 email campaigns, indicating a structured approach to outreach and engagement.
- **Impact Metrics:** While specific metrics were not detailed, the organization emphasizes accessibility and inclusivity in ticket pricing and community engagement.
- **Volunteer Info:** Information about volunteer opportunities is not explicitly mentioned on the website, suggesting a potential area for growth in community involvement.

#### 6. Writing Guidelines
- **Clarity and Accessibility:** Use simple, clear language to ensure that messages are easily understood by a diverse audience.
- **Empowerment Focus:** Highlight themes of empowerment, community, and inclusivity in all communications.
- **Engagement:** Encourage interaction by inviting feedback and participation from the community.
- **Consistency in Tone:** Maintain a friendly and inspiring tone across all platforms, whether in event promotions, thank-you emails, or newsletters.

### Conclusion
This context profile provides a comprehensive overview of Toes for Dance, focusing on their mission, activities, tone, and communication style. Future content should reflect their commitment to accessibility and empowerment while maintaining an inviting and professional voice.

RSVP - Thursday Sept 18

RSVP - Friday Sept 19

RSVP - Saturday Sept 20

<p fr-original-style="font-style: normal; font-variant-caps: normal; font-weight: 400; orphans: auto; text-indent: 0px; text-transform: none; white-space: pre-wrap; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; margin: 1rem 0px; line-height: var(--body-font-line-height); font-size: calc((var(--large-text-size-value) - 1) * 1.2vw + 1rem); color: rgb(0, 0, 0); overflow-wrap: break-word; caret-color: rgb(0, 0, 0); font-family: Arial, Helvetica, sans-serif; letter-spacing: 0.34px; text-align: center;" id="isPasted" style="font-style: normal; font-variant-caps: normal; font-weight: 400; text-indent: 0px; text-transform: none; white-space: pre-wrap; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; margin: 1rem 0px; line-height: var(--body-font-line-height); font-size: calc((var(--large-text-size-value) - 1) * 1.2vw + 1rem); color: rgb(0, 0, 0); overflow-wrap: break-word; caret-color: rgb(0, 0, 0); font-family: Arial, Helvetica, sans-serif; letter-spacing: 0.34px; text-align: center; box-sizing: inherit;"><span fr-original-style="text-decoration: inherit; overflow-wrap: break-word; color: rgb(231, 157, 4);" style="text-decoration: inherit; overflow-wrap: break-word; color: rgb(231, 157, 4); box-sizing: inherit;">Join us for our fifth anniversary edition of Common Ground Dance Festival, powered by Empress Orthodontics!<p fr-original-style="font-style: normal; font-variant-caps: normal; font-weight: 400; orphans: auto; text-indent: 0px; text-transform: none; white-space: pre-wrap; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; margin: 1rem 0px; line-height: var(--body-font-line-height); font-size: calc((var(--large-text-size-value) - 1) * 1.2vw + 1rem); color: rgb(0, 0, 0); overflow-wrap: break-word; caret-color: rgb(0, 0, 0); font-family: Arial, Helvetica, sans-serif; letter-spacing: 0.34px; text-align: center;" style="font-style: normal; font-variant-caps: normal; font-weight: 400; text-indent: 0px; text-transform: none; white-space: pre-wrap; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; margin: 1rem 0px; line-height: var(--body-font-line-height); font-size: calc((var(--large-text-size-value) - 1) * 1.2vw + 1rem); color: rgb(0, 0, 0); overflow-wrap: break-word; caret-color: rgb(0, 0, 0); font-family: Arial, Helvetica, sans-serif; letter-spacing: 0.34px; text-align: center; box-sizing: inherit;">This year&rsquo;s festival will include energetic and grounded Community Workshops for all levels in a variety of styles, compelling&nbsp;Site Performances that animate the park, charming and evocative <span fr-original-style="text-decoration: inherit; color: hsl(var(--black-hsl)); overflow-wrap: break-word;" style="text-decoration: inherit; color: hsl(var(--black-hsl)); overflow-wrap: break-word; box-sizing: inherit;">Mainstage Performances featuring both student and professional dancers with live music, and insightful <span fr-original-style="text-decoration: inherit; color: hsl(var(--black-hsl)); overflow-wrap: break-word;" style="text-decoration: inherit; color: hsl(var(--black-hsl)); overflow-wrap: break-word; box-sizing: inherit;">Artist Talks&nbsp;through which audience members can connect with the inspiring dancers and choreographers who bring the festival to life!<p fr-original-style="font-style: normal; font-variant-caps: normal; font-weight: 400; orphans: auto; text-indent: 0px; text-transform: none; white-space: pre-wrap; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; margin: 1rem 0px; line-height: var(--body-font-line-height); font-size: calc((var(--large-text-size-value) - 1) * 1.2vw + 1rem); color: rgb(0, 0, 0); overflow-wrap: break-word; caret-color: rgb(0, 0, 0); font-family: Arial, Helvetica, sans-serif; letter-spacing: 0.34px; text-align: center;" style="font-style: normal; font-variant-caps: normal; font-weight: 400; text-indent: 0px; text-transform: none; white-space: pre-wrap; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; margin: 1rem 0px; line-height: var(--body-font-line-height); font-size: calc((var(--large-text-size-value) - 1) * 1.2vw + 1rem); color: rgb(0, 0, 0); overflow-wrap: break-word; caret-color: rgb(0, 0, 0); font-family: Arial, Helvetica, sans-serif; letter-spacing: 0.34px; text-align: center; box-sizing: inherit;"><span fr-original-style="text-decoration: inherit; color: hsl(var(--black-hsl)); overflow-wrap: break-word;" style="text-decoration: inherit; color: hsl(var(--black-hsl)); overflow-wrap: break-word; box-sizing: inherit;">All events are free and unticketed!<p fr-original-style="font-style: normal; font-variant-caps: normal; font-weight: 400; orphans: auto; text-indent: 0px; text-transform: none; white-space: pre-wrap; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; margin: 1rem 0px; line-height: var(--body-font-line-height); font-size: calc((var(--large-text-size-value) - 1) * 1.2vw + 1rem); color: rgb(0, 0, 0); overflow-wrap: break-word; caret-color: rgb(0, 0, 0); font-family: Arial, Helvetica, sans-serif; letter-spacing: 0.34px; text-align: center;" style="font-style: normal; font-variant-caps: normal; font-weight: 400; text-indent: 0px; text-transform: none; white-space: pre-wrap; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; margin: 1rem 0px; line-height: var(--body-font-line-height); font-size: calc((var(--large-text-size-value) - 1) * 1.2vw + 1rem); color: rgb(0, 0, 0); overflow-wrap: break-word; caret-color: rgb(0, 0, 0); font-family: Arial, Helvetica, sans-serif; letter-spacing: 0.34px; text-align: center; box-sizing: inherit;">Please RSVP using this form to let us know you&#39;re attending and receive important event information directly in your inbox including:<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="text-align: center;" style="text-align: center; box-sizing: inherit;">pre-event reminders with confirmed event details, and</li><li fr-original-style="text-align: center;" style="text-align: center; box-sizing: inherit;">any schedule updates/changes&nbsp;due to inclement weather for outdoor events.&nbsp; </li></ul>Please note that this is not a&nbsp;registration&nbsp;form, and does not necessarily&nbsp;guarantee&nbsp;a spot at the event. Amphitheatre seating for the Lee Lifeson Art Park performances is first-come-first-served, with limited reserved and priority seating for those who may need it. Additional standing room, and overflow seating on the grass is available. Full festival details at: <a fr-original-style="color: rgb(17, 85, 204);" href="http://www.toesfordance.ca/common-ground" style="color: rgb(17, 85, 204); text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">www.toesfordance.ca/common-ground</a> .Interested in volunteering? <a fr-original-style="" href="https://forms.gle/aSzf5GqyK38sQbtZA" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Learn more and sign up here.</a> If you have any questions, please do not hesitate to email info@toesfordance.ca

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for RSVPing for Common Ground Dance Festival 2025, powered by Empress Orthodontics&nbsp;- our fifth anniversary year!&nbsp;The most up-to-date information about the festival can be found here: <a fr-original-style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit;" href="https://www.toesfordance.ca/common-ground" rel="noopener noreferrer" style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit;" target="_blank">toesfordance.ca/common-ground</a> .&nbsp; We are looking forward to seeing you at Lee Lifeson Art Park, and will be in touch via email if there are any weather-related scheduling changes or postponements. Until then, we encourage you to <a fr-original-style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit;" href="https://www.instagram.com/toesfordance/" rel="noopener noreferrer" style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit;" target="_blank">follow us on Instagram</a> to learn more about the artists and events as new information is relased. If you have any general questions about the festival or access needs, please contact Brianna Clarke (info@toesfordance.ca). We&#39;re here to help make your festival experience positive and inspiring! If you are interested in volunteering at the festival, you can learn more and sign up here: <a fr-original-style="" href="https://forms.gle/aSzf5GqyK38sQbtZA" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">https://forms.gle/aSzf5GqyK38sQbtZA</a> . Please reach out to Keira Marie Forde (keira@toesfordance.ca) if you have any questions. We always appreciate having additional support onsite! With gratitude, The TOES FOR DANCE Team

<p style="font-style:normal;font-variant-caps:normal;font-weight:400;text-indent:0px;text-transform:none;white-space:pre-wrap;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:1rem 0px;line-height:var(--body-font-line-height);overflow-wrap:break-word;letter-spacing:0.34px;text-align:center;box-sizing:inherit;max-width:100%">Join us for our fifth anniversary edition of Common Ground Dance Festival, powered by Empress Orthodontics!<p style="font-style:normal;font-variant-caps:normal;font-weight:400;text-indent:0px;text-transform:none;white-space:pre-wrap;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:1rem 0px;line-height:var(--body-font-line-height);overflow-wrap:break-word;letter-spacing:0.34px;text-align:center;box-sizing:inherit;max-width:100%">This year’s festival will include energetic and grounded Community Workshops for all levels in a variety of styles, compelling Site Performances that animate the park, charming and evocative Mainstage Performances featuring both student and professional dancers with live music, and insightful Artist Talks through which audience members can connect with the inspiring dancers and choreographers who bring the festival to life!<p style="font-style:normal;font-variant-caps:normal;font-weight:400;text-indent:0px;text-transform:none;white-space:pre-wrap;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:1rem 0px;line-height:var(--body-font-line-height);overflow-wrap:break-word;letter-spacing:0.34px;text-align:center;box-sizing:inherit;max-width:100%">All events are free and unticketed!<p style="font-style:normal;font-variant-caps:normal;font-weight:400;text-indent:0px;text-transform:none;white-space:pre-wrap;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:1rem 0px;line-height:var(--body-font-line-height);overflow-wrap:break-word;letter-spacing:0.34px;text-align:center;box-sizing:inherit;max-width:100%">Please RSVP using this form to let us know you're attending and receive important event information directly in your inbox including:<ul><li>pre-event reminders with confirmed event details, and</li><li>any schedule updates/changes due to inclement weather for outdoor events.  </li></ul>Please note that this is not a registration form, and does not necessarily guarantee a spot at the event. Amphitheatre seating for the Lee Lifeson Art Park performances is first-come-first-served, with limited reserved and priority seating for those who may need it. Additional standing room, and overflow seating on the grass is available. Full festival details at: <a href="http://www.toesfordance.ca/common-ground" target="_blank">www.toesfordance.ca/common-ground</a> .Interested in volunteering? <a href="https://forms.gle/aSzf5GqyK38sQbtZA" target="_blank">Learn more and sign up here.</a> If you have any questions, please do not hesitate to email info@toesfordance.ca

TOES FOR DANCE

Common Ground Dance Festival 2025

Lee Lifeson Art Park

RSVP - Thursday Sept 18

free

RSVP - Friday Sept 19

free

RSVP - Saturday Sept 20

free

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