CAPIC

### Context Profile for CAPIC

**1. Organization Mission & Cause:**
CAPIC (Canadian Association of Professional Image Creators) is dedicated to fostering a vibrant community of image creators, including photographers and visual artists. Their mission is to support and elevate the creative industry by providing resources, education, and networking opportunities that empower artists to thrive in their craft. They aim to inspire creativity and promote the value of visual storytelling in various contexts.

**2. Type of Activities:**
CAPIC engages in a variety of activities, including:
- **Workshops:** Such as the "Creativity Mindset Workshop" led by Arline Malakian, which focuses on enhancing creative leadership and visual identity for photographers.
- **Events:** Regularly hosts events that connect image creators, allowing for networking and collaboration.
- **Fundraising Campaigns:** Initiatives like the "24-Hour Flash Sale" for image entries, aimed at raising funds for specific projects or community support.
- **Educational Programs:** Offers courses and masterclasses to help photographers and visual artists develop their skills and artistic vision.

**3. Tone of Voice:**
The tone of voice used by CAPIC is:
- **Inspiring and Motivational:** Encourages participants to explore their creativity and artistic potential.
- **Friendly and Supportive:** Communicates in a welcoming manner, making it easy for individuals at all skill levels to engage.
- **Professional:** Maintains a level of professionalism appropriate for a community of artists and industry professionals.

**4. Emoji Usage:**
CAPIC utilizes emojis in their communications, particularly in email campaigns. For example, they used 🎉 in the subject line of their recent email campaign to add a celebratory tone. Emoji usage appears to be moderate and strategically placed to enhance engagement without overwhelming the message.

**5. Key Facts:**
- **Founding Information:** CAPIC has been established to represent and support the interests of image creators in Canada.
- **Scale:** The organization has conducted a total of 11 forms and 8 email campaigns, indicating an active engagement with their community.
- **Impact Metrics:** Specific metrics were not detailed on the website, but the organization emphasizes community growth and individual artist development.
- **Volunteer Information:** Information on volunteering opportunities may be available through their website or events, but specific details were not highlighted in the scraped content.

**6. Writing Guidelines:**
- **Clarity and Conciseness:** Content should be clear and to the point, making it easy for readers to understand the purpose and benefits of events or workshops.
- **Engagement:** Use questions and calls to action that invite participation and interaction, such as “Are you ready to unlock your creative potential?”
- **Visual Elements:** Incorporate visual storytelling techniques in written content, reflecting the organization’s focus on imagery and creativity.
- **Personalization:** Use personalized greetings and acknowledgments in communications, as seen in their thank-you emails, to foster a sense of community and connection.

This context profile provides a comprehensive overview of CAPIC, enabling AI assistants to generate tailored content that resonates with the organization's mission and audience.

LXCL:For non-CAPIC members

General Admission

CAPIC member

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for Creative Leadership: Reigniting Vision, Voice, and Visual Power with Arline Malakian. We can&rsquo;t wait to share this transformative experience with you. You&rsquo;ll receive all the details about how to join the virtual workshop, including login information and prep materials, in a separate email closer to the event. Best regards, Audrey SambCAPIC General Managerinfo@capic.org

Creative Leadership: Reigniting Vision, Voice, and Visual PowerAn immersive virtual workshop with Arline Malakian Step into your full creative potential. Refine your voice, own your visual identity, and lead with purpose. Feeling stuck creatively? Ready to move beyond just “taking pictures” and step into creative direction? This immersive masterclass is designed for photographers ready to lead with vision — whether you're refining your style or preparing to build a creative brand. This workshop is for photographers at any stage of their journey who are ready to go deeper — artistically, professionally, and personally. Whether you’re emerging or experienced, if you’re seeking clarity, inspiration, and direction, you belong here. <ul><li>Meet your instructor: Arline Malakian</li></ul>Photographer. Creative Director. Visual Storyteller.With over three decades of experience in fashion, beauty, and editorial photography, Arline Malakian brings a rare blend of artistic vision, technical mastery, and deep creative insight to her work. Based in Toronto, she has built an international career across Europe and Canada, contributing to top fashion magazines and campaigns as both photographer and creative director.Arline is a passionate educator and mindset coach, teaching creativity and branding at Seneca Polytechnic and leading transformative workshops through her studio, AM Visual Communications. Her artistic work—exhibited at institutions such as the AGO and abroad—explores themes of identity, presence, and the power of visual storytelling.Known for her intuitive approach, evocative imagery, and commitment to guiding artists toward their unique voice, Arline offers an inspiring space to reignite your creative fire and step into your full visual and artistic power. <ul><li>What you’ll walk away with:</li></ul> <ul><li>A renewed connection to your inner creative force and authentic artistic voice</li><li>Tools to tap into intuition and unlock deeper imaginative flow</li><li>Clarity on your visual identity and how to shape a distinctive photographic signature</li><li>Strategies to rise above creative pressure, self-doubt, and comparison traps</li><li>A confident shift toward artistic leadership, ready to direct with vision and impact</li></ul> <ul><li>What they say:</li></ul> Dear Arline,...You made the past few months so inspiring and heart opening for me.  I learned things I will remember for life!Keep on creating and spreading your light to others...Thank you!!Kariza Asantos  Dec 2015 Thank you so much Arline :)I can’t really explain in words how much your classes have helped me...being there in the creativity class as a TA helped me tremendously to become a better version of myself. Thank you for the opportunity and I will always remember to look for what next :)Arvind Krishnan Yerrakuntala Ramesh  April 2021 I just wanted to say hello and thank you for being the teacher you were… I really began to find concepts I personally enjoyed and studied and played around, nowadays I find my "Little prince" is thriving and I see creativity in a much different light than I used to. After reading the book and personally attempting the challenges again, I view photography in such a different light and I thank you for tackling this difficult subject of creativity. Thank you againJordan Pinnace  April 2023

CAPIC

Creativity Mindset Workshop - by Arline Malakian

General Admission

$79

CAPIC member

$49

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