Canadian Mental Health Association of New Brunswick

### Context Profile for Canadian Mental Health Association of New Brunswick (CMHA NB)

1. **Organization Mission & Cause**:
   - The Canadian Mental Health Association of New Brunswick (CMHA NB) is dedicated to promoting mental health and providing support for individuals experiencing mental illness. Their mission is to facilitate access to resources that help maintain and improve mental health, foster community integration, build resilience, and support recovery from mental illness. They aim to reduce stigma surrounding mental health issues and promote education to minimize misconceptions.

2. **Type of Activities**:
   - CMHA NB engages in various activities, including:
     - **Fundraising Campaigns**: Such as "Get Moving For Mental Health," which encourages community participation in physical activities to raise funds for mental health resources.
     - **Community Programs**: They provide resources and support for mental health, including workshops, educational sessions, and community integration initiatives.
     - **Events**: Regular events like "Curl for Mental Health" to engage the community and raise awareness.

3. **Tone of Voice**:
   - The tone of voice used by CMHA NB is friendly, supportive, and encouraging. Their communications are designed to be inclusive and relatable, often using language that emphasizes community, resilience, and the importance of mental health. They balance professionalism with a warm, approachable style, making their content accessible to a broad audience.

4. **Emoji Usage**:
   - CMHA NB incorporates emojis in their communications, particularly in email campaigns and event reminders. Commonly used emojis include hearts (❤️) and calendar icons (📅), which help convey warmth and urgency. The use of emojis appears to be moderate and is employed to enhance engagement without overwhelming the message.

5. **Key Facts**:
   - **Founding Info**: CMHA NB is part of the larger Canadian Mental Health Association network, which has been advocating for mental health since 1918.
   - **Scale**: The organization operates province-wide in New Brunswick, with a focus on local community engagement.
   - **Impact Metrics**: Specific metrics were not detailed on the website, but they emphasize the importance of local fundraising to support community-specific mental health resources.
   - **Volunteer Info**: While specific volunteer information was not highlighted, the organization likely encourages community involvement through events and fundraising efforts.

6. **Writing Guidelines**:
   - **Style**: Use a friendly, supportive tone that emphasizes community and resilience. Avoid overly technical language; instead, opt for clear, relatable terms.
   - **Structure**: Keep paragraphs concise and focused. Use bullet points or lists for clarity when outlining events or resources.
   - **Engagement**: Incorporate calls to action that encourage participation or support, such as “Join us in making a difference!” or “Help us spread awareness!”
   - **Personalization**: Utilize personalized greetings in communications (e.g., addressing recipients by their first name) to foster a sense of connection.
   - **Visual Elements**: Where appropriate, include emojis to enhance engagement and convey warmth.

This context profile serves as a foundational guide for creating tailored content that resonates with the mission and values of the Canadian Mental Health Association of New Brunswick, ensuring that communications are aligned with their established tone and community-focused approach.

This event has assigned seating. If you have purchased tickets separately for members of your party, please let us know (diana.gregory@cmhanb.ca). 

Includes four-course meal.

Dinner Menu:



1st Course: 

French Onion Soup 

Garlic brushed croutons, gruyere cheese 



2nd Course: 

Arugula Salad 

Poached pear, feta cheese, candied pecans, sun kissed cranberries, champagne vinaigrette 



3rd Course: 

Bourbon Glazed Brisket 

Buttermilk whipped potatoes, brussell sprout slaw 

(VEGAN ENTRÉE: Mushroom & Tofu Bourguignon: Olive oil mashed potatoes)



4th Course: 

Lemon Meringue Tart 

Blueberry coulis 



Freshly Brewed Starbucks Coffee & Tea

Gala, Dinner, Auction - Single Ticket

Gala, Dinner, Auction - Table of Eight

Purchase Tickets: <a href="https://trellis.org/the-empowerment-gala">https://trellis.org/the-empowerment-gala</a> Hosted by singer/songwriter Irish MythenKeynote Speaker comedian/connectivity expert Kate Davis Reception: 6 p.m. - 7 p.m. Entertainment, Dinner, Auction: 7 p.m. - 10 p.m. <span style="color:rgb(0, 0, 0);font-family:Helvetica;font-size:14.5859px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:pre-wrap;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">A premiere fundraising gala & auction that will raise funds for mental health initiatives throughout the greater Fredericton area. Two Champion for Mental Health Awards (individual, business/organization) will be presented this evening. This event has assigned seating. If you have purchased tickets separately for members of your party, please let us know (diana.gregory@cmhanb.ca). Dinner Menu: 1st Course: French Onion Soup Garlic brushed croutons, gruyere cheese  2nd Course: Arugula Salad Poached pear, feta cheese, candied pecans, sun kissed cranberries, champagne vinaigrette  3rd Course: Bourbon Glazed Brisket Buttermilk whipped potatoes, brussells sprout slaw (VEGAN ENTRÉE: Mushroom & Tofu Bourguignon: Olive oil mashed potatoes) 4th Course: Lemon Meringue Tart Blueberry coulis  Freshly Brewed Starbucks Coffee & Tea

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for purchasing a ticket to the Empowerment Gala! We look forward to celebrating with you. Kind regards. Lori Wheeler Director of Communicationslori.wheeler@cmhanb.ca5064555231

Purchase Tickets: <a href="https://trellis.org/the-empowerment-gala">https://trellis.org/the-empowerment-gala</a> Hosted by singer/songwriter Irish MythenKeynote Speaker comedian/connectivity expert Kate Davis Reception: 6 p.m. - 7 p.m. Entertainment, Dinner, Auction: 7 p.m. - 10 p.m. A premiere fundraising gala &amp; auction that will raise funds for mental health initiatives throughout the greater Fredericton area. Two Champion for Mental Health Awards (individual, business/organization) will be presented this evening. This event has assigned seating. If you have purchased tickets separately for members of your party, please let us know (diana.gregory@cmhanb.ca). Dinner Menu: 1st Course: French Onion Soup Garlic brushed croutons, gruyere cheese  2nd Course: Arugula Salad Poached pear, feta cheese, candied pecans, sun kissed cranberries, champagne vinaigrette  3rd Course: Bourbon Glazed Brisket Buttermilk whipped potatoes, brussells sprout slaw (VEGAN ENTRÉE: Mushroom &amp; Tofu Bourguignon: Olive oil mashed potatoes) 4th Course: Lemon Meringue Tart Blueberry coulis  Freshly Brewed Starbucks Coffee &amp; Tea

Canadian Mental Health Association of New Brunswick

The Empowerment Gala @ The Delta Fredericton presented by Exit Realty Advantage

225 Woodstock Rd

Gala, Dinner, Auction - Single Ticket

$150

Gala, Dinner, Auction - Table of Eight

$1,200

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