Varley-McKay Art Foundation of Markham

### Context Profile for Varley-McKay Art Foundation of Markham

#### 1. Organization Mission & Cause
The Varley-McKay Art Foundation of Markham is dedicated to enriching lives through art, fostering creativity, and promoting cultural understanding within the community. Their mission emphasizes amplifying the voices of artists from diverse backgrounds and igniting a passion for the arts in the next generation. The foundation aims to provide a platform for artistic expression and community engagement, ensuring that art remains accessible and impactful.

#### 2. Type of Activities
- **Fundraising Events**: The foundation hosts annual events such as the "Glitter and Gold" fundraising gala, which features fashion shows, art discussions, cultural cuisine, live music, and silent auctions.
- **Community Programs**: They engage the community through various programs that promote artistic education and cultural appreciation.
- **Art Exhibitions**: The foundation likely organizes exhibitions showcasing the work of local and diverse artists, although specific details were not highlighted on the website.

#### 3. Tone of Voice
The tone of voice used by the Varley-McKay Art Foundation is **friendly, inspiring, and professional**. Their communications aim to create an inviting atmosphere while emphasizing the importance of art and cultural understanding. The language is engaging and encourages community participation, reflecting a sense of urgency and passion for their cause.

#### 4. Emoji Usage
The organization does not appear to use emojis in their website content or email communications. Their approach is more formal and professional, focusing on clear and impactful messaging without the use of informal elements like emojis.

#### 5. Key Facts
- **Founding Information**: Specific founding details were not available on the website.
- **Scale**: The foundation has a total of 141 forms submitted, indicating active engagement with their audience.
- **Impact Metrics**: While specific metrics were not provided, their events and programs suggest a focus on community enrichment and artist support.
- **Volunteer Information**: There is no specific mention of volunteer opportunities on the website, but community involvement is implied through their events and programs.

#### 6. Writing Guidelines
- **Style**: Use a friendly yet professional tone that reflects the foundation's mission of community engagement and cultural appreciation.
- **Structure**: Keep sentences concise and clear, with a focus on inspiring action and participation.
- **Call-to-Action**: Encourage readers to participate in events, support artists, and engage with the community.
- **Personalization**: Incorporate personalized greetings and acknowledgments in communications to foster a sense of belonging and connection.

This context profile serves as a guide for creating tailored content that aligns with the Varley-McKay Art Foundation's mission, values, and communication style.

19+ event.
Non-refundable.
Includes:
2 bottles of red wine, 2 bottles of white wine delivered right to your door. (Please include your full delivery address. ID must be shown to receive your delivery.)
Charcuterie box for two people (pick up from Varley Art Gallery on June 23 between 12 PM - 4:30 PM)
Zoom link to join the virtual event

General admission

Join us for a virtual wine tasting featuring South African wines. This session is led by Jenny Ratcliffe-Wright. She is a Cape Wine Master, the highest qualification in wine education in South Africa. Jenny was born into the wine industry in South Africa where she worked on all sides of the industry, from production and sales to media, also becoming a published author. &nbsp;She has been living in Canada, near Toronto with her family since 2018 and is a freelance writer, international wine judge and educator. &nbsp;She has recently started working with Peter Igel Wine Services in a sales and marketing capacity.&nbsp;<p style="box-sizing: border-box; margin: 0px 0px 1.75em; color: rgb(0, 0, 0); font-family: Roboto, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.24px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0.16px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial;">Includes: 2 bottles of red wine, 2 bottles of white wine delivered right to your door A Charbox charcuterie box for two people (pick up from Varley Art Gallery on June 23) Zoom link to join the virtual event Online sale of original works of art, gift certificates and more!The Charbox Charcuterie box includes:- 2 types of cheeses- 2 types of meats- moss berry jam- 1 house-made dip- honey- dried fruit- candied nut bar- crackers &amp; crostinis &nbsp;**If there are dietary restrictions, please contact FDauphinais@markham.ca for options&nbsp;

Hello Prénom Nom, Thank you for purchasing a ticket to Vintages at the Varley: Wines of South Africa. This virtual event will stream over Zoom on Wednesday, June 23, 2021 At 07:30 PM sharp. The Zoom link will be sent out by email by 12:00 PM the day of the event. During the livestream, all participant cameras and microphones will be turned off. Guests will be able to interact using the Q&amp;A function. The presentation will be monitored and the only guest names and email addresses registered with each ticket purchase will be accepted into the Zoom presentation.As a reminder, each ticket purchase includes four bottles of South African wines. These will be delivered right to your door by an authorized distributer!&nbsp;Please remember to bring your ticket or email confirmation with you to the Varley Art Gallery, 216 Main Street Unionville, Markham ON L3R 2H1 (located on the northwest corner of Main Street Unionville and Carlton Road in the Kennedy Road and Highway 7 area) on Wednesday, June 23 between 12:00 PM and 4:30 PM to collect your Charbox charcuterie box.&nbsp;Thanks again for your support!Kind regards.&nbsp;Francesca Dauphinais fdauphinais@markham.ca

Join us for a virtual wine tasting featuring South African wines. This session is led by Jenny Ratcliffe-Wright. She is a Cape Wine Master, the highest qualification in wine education in South Africa. Jenny was born into the wine industry in South Africa where she worked on all sides of the industry, from production and sales to media, also becoming a published author.  She has been living in Canada, near Toronto with her family since 2018 and is a freelance writer, international wine judge and educator.  She has recently started working with Peter Igel Wine Services in a sales and marketing capacity. <p style="box-sizing:border-box;margin:0px 0px 1.75em;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.24px;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0.16px;-webkit-text-stroke-width:0px;text-decoration-style:initial;max-width:100%">Includes: 2 bottles of red wine, 2 bottles of white wine delivered right to your door A Charbox charcuterie box for two people (pick up from Varley Art Gallery on June 23) Zoom link to join the virtual event Online sale of original works of art, gift certificates and more!The Charbox Charcuterie box includes:- 2 types of cheeses- 2 types of meats- moss berry jam- 1 house-made dip- honey- dried fruit- candied nut bar- crackers &amp; crostinis  **If there are dietary restrictions, please contact FDauphinais@markham.ca for options

Varley-McKay Art Foundation of Markham

2022 Virtual Vintages at the Varley: Wines of South Africa 2.0

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General admission

CA$135