Big Brothers Big Sisters of Centre Wellington

### Context Profile for Big Brothers Big Sisters of Centre Wellington

#### 1. Organization Mission & Cause
Big Brothers Big Sisters of Centre Wellington (BBBSCW) is dedicated to creating and supporting one-to-one mentoring relationships that ignite the potential of children and youth in the Centre Wellington area. Their mission is to foster positive relationships that help young people develop the skills and confidence they need to succeed in life. The organization believes in the power of mentorship to create a brighter, more compassionate world for children and youth.

#### 2. Type of Activities
BBBSCW engages in various activities, including:
- **Mentoring Programs:** Pairing adult volunteers (Bigs) with children (Littles) to provide guidance and support.
- **Fundraising Events:** Hosting events like the "Fun Pickleball Tournament" to raise funds for their programs.
- **Community Engagement:** Organizing activities that promote community involvement and awareness about the importance of mentorship.

#### 3. Tone of Voice
The tone of voice used by BBBSCW is:
- **Friendly and Inviting:** The language is warm and welcoming, encouraging community participation.
- **Inspiring:** The content often emphasizes the positive impact of mentorship and the importance of supporting youth.
- **Casual yet Professional:** While maintaining professionalism, the tone is approachable, making it easy for potential volunteers and donors to connect with the organization.

#### 4. Emoji Usage
The organization utilizes emojis in their communications, particularly in event promotions (e.g., 🎉 for celebrations). This usage adds a light-hearted and engaging element to their messaging, making it more relatable and fun for the audience.

#### 5. Key Facts
- **Founding Info:** Specific founding details were not available on the website, but the organization is part of the larger Big Brothers Big Sisters network, which has a long-standing history.
- **Scale:** The organization has a total of 89 forms and has conducted 45 email campaigns, indicating a robust engagement strategy.
- **Impact Metrics:** While specific metrics were not detailed on the website, the emphasis on mentorship suggests a focus on positive outcomes for youth in the community.
- **Volunteer Info:** The organization actively recruits volunteers to serve as mentors, highlighting the importance of community involvement in their mission.

#### 6. Writing Guidelines
- **Use of Personalization:** Incorporate personal touches in communications, such as addressing recipients by name.
- **Engaging Language:** Use an inviting and enthusiastic tone, especially when promoting events or thanking supporters.
- **Clarity and Conciseness:** Ensure that messages are straightforward and easy to understand, avoiding overly complex language.
- **Incorporate Visual Elements:** Utilize emojis and engaging visuals to enhance the appeal of communications, particularly in social media and event promotions.

This context profile serves as a foundational guide for generating personalized and effective content for Big Brothers Big Sisters of Centre Wellington, ensuring alignment with their mission, tone, and audience engagement strategies.

Afternoon session (1pm-4pm) 
Camp URU Virtual Edition
Week of  Aug 10-14
Theme: Covid Survival

PM: Week of  Aug 10-14

Camp URU virtual edition is a day camp for boys and girls around ages 9-13, created by Big Brothers Big Sisters of Centre Wellington. The camp is an ideal setting for life changing, fun filled adventure and a wise investment in your child’s life. Campers will learn how to build strong self-compassion and positive body image while maintaining healthy lifestyle choices through understanding mental health, mindfulness and emotions, creating a balanced life and constructive choices that are right for them as an individual.Each Camp URU virtual edition session will be led by two counselors, hosted in one secure online "room", with up to 10 campers. Your child will experience great programming that explores decision making, healthy relationships, financial literacy, managing emotions, mindfulness and so much more, through games and activities. Camp registration will include 3 hours per day of programming, Camp URU t-shirt (special Covid-19 edition!), a care package with the supplies needed for each day and more! We ask that you register 2 weeks prior to camp start to ensure your child receives a Camp Kit. Registration is $60 per camper, however, thanks to our sponsors, we do have subsidized spots if Covid-19 makes the registration fee difficult. To receive financial assistance, please complete <a href="https://centrewellington.bigbrothersbigsisters.ca/camp-uru-financial-assistance-application/">application for financial assistance</a> prior to registration. Application will be reviewed. If approved, you will receive an email with detailed instruction on to proceed with subsidized registration. Camp URU 2020 is made possible by the generous support of our community partners, including: <a href="https://www.guelphcf.ca/"> <img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2020/04/Guelph-Community-Foundation-1.jpg"></a> <a href="https://www.ferguselorarotary.com/"><img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2020/04/Fergus-Elora-Rotary.jpg"></a><a href="https://cwcfoundation.ca/"><img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2020/05/CWCF-FINAL-RGB.jpg-e1589212036150.jpg"></a> <a href="https://unitedwayguelph.com/Covid-19/"><img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2020/05/United-Way_GCF-Covid-19.png"></a> <img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2020/05/canada.png"> &nbsp; &nbsp;&nbsp;<img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2020/04/Logo-with-new-branding-transparent-bkgd-1-e1589225844275.png"> <h2> </h2>

Hello Prénom Nom, <div>Thank you for registration for Camp URU Virtual Edition.&nbsp; We will be following up with you shortly with more details. In the meantime, if you have any questions please email us at CampURU@bigbrothersbigsisters.ca or visit our <a href="https://centrewellington.bigbrothersbigsisters.ca/what-we-do/our-programs/camp-uru-2020/">website</a></div><div> </div><div> </div><div> </div>

Camp URU virtual edition is a day camp for boys and girls around ages 9-13, created by Big Brothers Big Sisters of Centre Wellington. The camp is an ideal setting for life changing, fun filled adventure and a wise investment in your child’s life. Campers will learn how to build strong self-compassion and positive body image while maintaining healthy lifestyle choices through understanding mental health, mindfulness and emotions, creating a balanced life and constructive choices that are right for them as an individual.Each Camp URU virtual edition session will be led by two counselors, hosted in one secure online "room", with up to 10 campers. Your child will experience great programming that explores decision making, healthy relationships, financial literacy, managing emotions, mindfulness and so much more, through games and activities. Camp registration will include 3 hours per day of programming, Camp URU t-shirt (special Covid-19 edition!), a care package with the supplies needed for each day and more! We ask that you register 2 weeks prior to camp start to ensure your child receives a Camp Kit. Registration is $60 per camper, however, thanks to our sponsors, we do have subsidized spots if Covid-19 makes the registration fee difficult. To receive financial assistance, please complete <a href="https://centrewellington.bigbrothersbigsisters.ca/camp-uru-financial-assistance-application/">application for financial assistance</a> prior to registration. Application will be reviewed. If approved, you will receive an email with detailed instruction on to proceed with subsidized registration. Camp URU 2020 is made possible by the generous support of our community partners, including: <a href="https://www.guelphcf.ca/"> <img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2020/04/Guelph-Community-Foundation-1.jpg" /></a> <a href="https://www.ferguselorarotary.com/"><img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2020/04/Fergus-Elora-Rotary.jpg" /></a><a href="https://cwcfoundation.ca/"><img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2020/05/CWCF-FINAL-RGB.jpg-e1589212036150.jpg" /></a> <a href="https://unitedwayguelph.com/Covid-19/"><img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2020/05/United-Way_GCF-Covid-19.png" /></a> <img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2020/05/canada.png" />     <img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2020/04/Logo-with-new-branding-transparent-bkgd-1-e1589225844275.png" />

Big Brothers Big Sisters of Centre Wellington

Camp URU Virtual Edition

900 Tower Street South

PM: Week of Aug 10-14

$60