SkirtsAfire Society

### Context Profile for SkirtsAfire Society

#### 1. Organization Mission & Cause
SkirtsAfire Society is dedicated to empowering women and promoting gender equity through the arts. Their mission is to create a platform for women artists, particularly in the fields of theatre, visual arts, and music, to showcase their work and tell their stories. The organization aims to foster a supportive community that encourages creativity and collaboration among women, ultimately striving to challenge societal norms and inspire change.

#### 2. Type of Activities
- **Annual Festival**: SkirtsAfire hosts an annual arts festival that features performances, art exhibitions, and workshops, all centered around women artists.
- **Fundraising Campaigns**: They engage in various fundraising initiatives, including merchandise sales (e.g., T-shirts and sweatshirts) to support their programs.
- **Community Programs**: The organization offers workshops and mentorship opportunities for women artists, providing them with resources and support to develop their skills and careers.

#### 3. Tone of Voice
The tone of voice used by SkirtsAfire Society is friendly, inclusive, and inspiring. Their communications are designed to engage the community and foster a sense of belonging. The language is often casual yet respectful, aiming to uplift and empower women while maintaining professionalism.

#### 4. Emoji Usage
The SkirtsAfire Society does not prominently feature emojis in their communications. Their content tends to be straightforward and focused on the message rather than using emojis to convey emotions or enhance engagement.

#### 5. Key Facts
- **Founding Info**: SkirtsAfire Society was established to address the gender disparity in the arts and to create a supportive environment for women artists.
- **Scale**: The organization has hosted multiple festivals and events, showcasing a wide range of artistic talents.
- **Impact Metrics**: Specific metrics on the impact of their programs may not be detailed on the website, but they emphasize community engagement and support for women artists.
- **Volunteer Info**: Opportunities for volunteering are available, and the organization encourages community involvement to support their initiatives.

#### 6. Writing Guidelines
- **Audience Engagement**: Use a friendly and inclusive tone that resonates with women artists and supporters.
- **Clarity and Brevity**: Keep communications clear and concise, focusing on the key message without unnecessary jargon.
- **Call to Action**: Encourage participation and support through direct calls to action, inviting the audience to engage with events, fundraising, and community programs.
- **Personalization**: Utilize personalized greetings in emails to create a connection with recipients, as seen in their recent email campaigns.

This context profile serves as a foundational guide for crafting personalized content that aligns with SkirtsAfire Society's mission, activities, and communication style.

You will pick your size(s) at the next step.

Crew Neck T-Shirt - PINK

Crew Neck T-Shirt - GREY

Unisex Sweatshirt - PINK

Unisex Sweatshirt - GREY

Cropped Sweatshirt - BLUE

Cropped Sweatshirt - GREY

Please choose this if you will NOT be picking up your order at the festival, Feb 29 - Mar 10 and would like it shipped to your address.

Flat Rate Shipping

Crew Neck T-Shirts:Unisex design and fit. Pink or Grey. Bella + Canvas Jersey Tee. 100% combed ringspun cotton. Unisex Sweatshirts:Unisex design and fit. Pink or Grey. Independent Trading Co. - <span fr-original-style="color: rgb(118, 118, 116); font-family: Montserrat, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" style="color:rgb(118, 118, 116);font-family:Montserrat, sans-serif;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">80/20 cotton/polyester blend fleece with 100% cotton 20 singles face yarn  Cropped Sweatshirts:Cropped Ladies Fit. Pink, Grey or Light Blue. Next Level Brand, 60% combed ringspun cotton/40% polyester.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name, Thank you so much for ordering your 2024 festival merchandise in advance through our presale! If you chose to pick-up at the festival, your order will be available at the venue you picked (Gateway Theatre (8529 Gateway Blvd NW) or Walterdale Theatre (10322 83 Ave NW)) during festival events, February 29 - March 10. If you chose for your order to be shipped, it will be mailed at the beginning of March and subject to Canada Post timelines and unforeseen delays. If you have any questions, please do not hesitate to get in touch with us at info@skirtsafire.com. All the best, Brianne Brianne Jang (she/her)Managing DirectorSkirtsAfire Festivalwww.skirtsafire.com

Crew Neck T-Shirts:Unisex design and fit. Pink or Grey. Bella + Canvas Jersey Tee. 100% combed ringspun cotton. Unisex Sweatshirts:Unisex design and fit. Pink or Grey. Independent Trading Co. - 80/20 cotton/polyester blend fleece with 100% cotton 20 singles face yarn  Cropped Sweatshirts:Cropped Ladies Fit. Pink, Grey or Light Blue. Next Level Brand, 60% combed ringspun cotton/40% polyester.