DesignTO

### Context Profile for DesignTO

1. **Organization Mission & Cause**:
   - **Mission**: DesignTO is dedicated to celebrating design and its impact on our daily lives. Their mission is to engage the public in design conversations, showcasing the role of design in shaping communities and fostering innovation.
   - **Cause**: They aim to create a platform for designers, artists, and the community to connect, share ideas, and inspire one another through various design-related events and initiatives.

2. **Type of Activities**:
   - **DesignTO Festival**: An annual festival that includes exhibitions, installations, and talks, showcasing local and international design talent.
   - **Workshops and Tours**: They organize hands-on workshops and guided tours to educate the public about design practices and principles.
   - **Community Programs**: Initiatives aimed at engaging the community in design thinking and practices, often collaborating with local organizations and schools.

3. **Tone of Voice**:
   - The tone is **friendly**, **inspiring**, and **inclusive**. The language used is accessible and encourages participation, reflecting a community-oriented approach. They use exclamation points and engaging language to evoke excitement about design.

4. **Emoji Usage**:
   - DesignTO uses emojis sparingly but effectively in their communications. For example, they utilize a heart emoji (💜) in their recent campaign to convey warmth and connection. Emojis are used to enhance engagement without overwhelming the text.

5. **Key Facts**:
   - **Founding Info**: DesignTO was founded to create a platform for design in Toronto and has grown to become a significant event in the design calendar.
   - **Scale**: They have organized numerous events, with 18 total forms and 62 email campaigns indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the festival attracts thousands of attendees and features numerous local and international designers.
   - **Volunteer Info**: Opportunities for volunteering are likely available, as community engagement is a core aspect of their activities, although specific details should be confirmed on their website.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and engaging style that invites readers to participate in events and discussions. 
   - **Clarity**: Ensure that information is clear and easy to understand, avoiding jargon unless it is explained.
   - **Call to Action**: Include strong calls to action that encourage participation, whether in events, workshops, or community initiatives.
   - **Visuals**: Incorporate visuals where appropriate, as design is a visual medium, and imagery can enhance the message.

This context profile serves as a foundational guide for crafting personalized and effective content for DesignTO, aligning with their mission, activities, and community engagement strategies.

General Admission

As part of our fundraising campaign, join DesignTO for an exclusive house tour in Toronto&rsquo;s Old Mill neighbourhood.&nbsp; Designed to spark discovery and commune with the landscape, &lsquo;What Remains to be Seen&rsquo; aspires to be an architectural art object commensurate with the extensive art collection it was specified to house. Experience a light-filled 3,600 square foot home, designed by the award winning local architecture studio Superk&uuml;l. Intended to prioritize the display of a vast collection of contemporary artworks, the interiors are defined by singular and expansive volumes that both reveal and conceal. A soaring atrium effectively doubles as a gallery space; it is naturally lit by a series of three skylights that form a striking sawtooth roof profile above. This cleft, running parallel to the open-riser stair, connects the first and second floors, carving the interior space into different zones of visual and programmatic experience while simultaneously gesturing at what lies beyond. Occupying a gently sloping site populated by heritage black oak trees, the house engages with nature through a finessed architectural and landscape strategy by Fox Whyte Landscape Architecture and Design. A sunken courtyard terrace provides an abundance of natural daylight into the basement level. In this space, the custom oak millwork provides the functional backdrop for a large library that also serves as a guest suite. Distinct architectural gestures&mdash;the sculpting of space with light, the use of natural materials, the integration of building and landscape&mdash;represent an ethos of doing &ldquo;just enough&rdquo; to achieve a sense of constantly unfolding possibility. Experience this special space yourself by joining the tour led by the homeowners, architect and Superk&uuml;l partner Meg Graham, and DesignTO Artistic Director Deborah Wang. Event ScheduleTour 12:15 PM &ndash; Arrive and Gather Outside2:30 PM &ndash; House Tour Begins Tour 23:45 PM &ndash; Arrive and Gather Outside4:00 PM &ndash; House Tour Begins Event LocationThe exact address for the house tour will be shared with ticket holders. Please respect the privacy of the homeowners by keeping their address confidential.&nbsp; Continuing EducationGuests that log professional continuing education hours can request a certificate for 1 hour of structured learning after they attend the tour. Thank YouThank you to the homeowners and our Sensory Partner Aesop. Guests will receive a complimentary Aesop gift.&nbsp; A charitable tax receipt will be issued for the allowable&nbsp;portion of the tour ticket. All sales are final.&nbsp;Image credit: A-Frame Studio, courtesy of Superkul.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for our event and supporting our charitable organization. The address for this house tour is 31 Old Mill Drive, Toronto.&nbsp; There is street parking available (check posted signs) and a public parking lot nearby (Green P Carpark 653, accessible from Riverview Gardens). Jane Subway Station is a 7 minute walk from the house. We look forward to welcoming you on April 11. If you have any questions leading up to the event, please email Festival Coordinator Renee Powell-Hines at renee@designto.org. DesignTO

As part of our fundraising campaign, join DesignTO for an exclusive house tour in Toronto’s Old Mill neighbourhood.  Designed to spark discovery and commune with the landscape, ‘What Remains to be Seen’ aspires to be an architectural art object commensurate with the extensive art collection it was specified to house. Experience a light-filled 3,600 square foot home, designed by the award winning local architecture studio Superkül. Intended to prioritize the display of a vast collection of contemporary artworks, the interiors are defined by singular and expansive volumes that both reveal and conceal. A soaring atrium effectively doubles as a gallery space; it is naturally lit by a series of three skylights that form a striking sawtooth roof profile above. This cleft, running parallel to the open-riser stair, connects the first and second floors, carving the interior space into different zones of visual and programmatic experience while simultaneously gesturing at what lies beyond. Occupying a gently sloping site populated by heritage black oak trees, the house engages with nature through a finessed architectural and landscape strategy by Fox Whyte Landscape Architecture and Design. A sunken courtyard terrace provides an abundance of natural daylight into the basement level. In this space, the custom oak millwork provides the functional backdrop for a large library that also serves as a guest suite. Distinct architectural gestures—the sculpting of space with light, the use of natural materials, the integration of building and landscape—represent an ethos of doing “just enough” to achieve a sense of constantly unfolding possibility. Experience this special space yourself by joining the tour led by the homeowners, architect and Superkül partner Meg Graham, and DesignTO Artistic Director Deborah Wang. Event ScheduleTour 12:15 PM – Arrive and Gather Outside2:30 PM – House Tour Begins Tour 23:45 PM – Arrive and Gather Outside4:00 PM – House Tour Begins Event LocationThe exact address for the house tour will be shared with ticket holders. Please respect the privacy of the homeowners by keeping their address confidential.  Continuing EducationGuests that log professional continuing education hours can request a certificate for 1 hour of structured learning after they attend the tour. Thank YouThank you to the homeowners and our Sensory Partner Aesop. Guests will receive a complimentary Aesop gift.  A charitable tax receipt will be issued for the allowable portion of the tour ticket. All sales are final. Image credit: A-Frame Studio, courtesy of Superkul.

DesignTO

DesignTO Tours: What Remains to be Seen House

Old Mill

General Admission

$100

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