JUKE Collective

### Context Profile for JUKE Collective

1. **Organization Mission & Cause**:
   - **Mission**: JUKE Collective is dedicated to creating a safe and inclusive space for the lesbo-queer community in Montreal through competitive sports. Their primary goal is to foster a supportive environment where individuals can engage in sportsmanship and community building.
   - **Cause**: The organization aims to empower lesbo-queer individuals by providing opportunities for competitive play, promoting inclusivity, and enhancing community ties through sports.

2. **Type of Activities**:
   - **Competitive Leagues**: JUKE Collective has launched Montreal's first lesbo-queer league, featuring a championship format with multiple teams and playoff games.
   - **Community Engagement**: They organize events that encourage participation from the lesbo-queer community, focusing on safe and fair play.
   - **Fundraising Campaigns**: The organization conducts fundraising campaigns to support their activities and promote their mission.

3. **Tone of Voice**:
   - The tone of JUKE Collective's communications is **friendly**, **inclusive**, and **encouraging**. They use a conversational style that welcomes participants and fosters a sense of community. The language is straightforward and accessible, aiming to connect with their audience on a personal level.

4. **Emoji Usage**:
   - The website does not prominently feature emojis in its content. However, the tone remains light and engaging without relying on emoji usage. Future communications could consider incorporating emojis to enhance engagement, particularly in social media or informal emails.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not available on the website.
   - **Scale**: The organization has 68 total forms and has conducted 8 email campaigns, indicating active engagement with their community.
   - **Impact Metrics**: While specific metrics are not detailed, the establishment of a competitive league suggests a significant impact on community engagement and participation.
   - **Volunteer Info**: There is no specific mention of volunteer opportunities on the website, but community involvement is implied through their activities.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and friendly tone that reflects inclusivity and support. Avoid overly formal language; instead, opt for approachable and relatable phrasing.
   - **Content Structure**: Keep communications clear and concise. Use bullet points or short paragraphs for easy readability. Include calls to action that encourage participation and engagement.
   - **Language**: Incorporate both English and French in communications to reflect the bilingual nature of Montreal and to ensure inclusivity for all community members.

### Summary
This context profile provides a comprehensive understanding of JUKE Collective's mission, activities, tone, and communication style. Future content should prioritize inclusivity, community engagement, and a friendly tone to resonate with their target audience effectively.

Prix recommandé // Suggested Price

Échelle de prix PWYC // PWYC pricing

Ligue Loisir d&#39;&Eacute;t&eacute; Juke 2026 🌈⚽Prenez votre billet pour venir jouer avec nous cette semaine! &Agrave; quoi s&#39;attendre ? Des matchs dynamiques o&ugrave; chaque joueur.euse est encourag&eacute;.e &agrave; s&#39;amuser tout en priorisant un esprit sportif bienveillant et le respect des autres.&nbsp; [Nous &eacute;vitons les coups forts en favorisant les passes et le jeu collectif, nous limitons au maximum les contacts physiques entre joueur.euses et nous &eacute;vitons de glisser pour atteindre le ballon].&nbsp; Pr&ecirc;t(e) &agrave; jouer ?1- Lis le manifesto de Juke (sur instagram @juke.collective: <a fr-original-style="" href="https://www.instagram.com/p/DAo95cMs7E9/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==" rel="noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">https://www.instagram.com/p/DAo95cMs7E9/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==</a>)2- Rep&egrave;re sur le terrain la distribution de dossards pour les drop-ins (&agrave; rendre &agrave; la fin du match) //// 2026 Juke Summer Recreational League 🌈⚽Grab your ticket to come play with us this week!&nbsp; What to expect?Dynamic games where every player is encouraged to have fun while prioritizing fair play, good sportsmanship and respect for others.&nbsp; [We avoid hard kicks and tackles by encouraging passing and teamwork, we minimize physical contact between players as much as possible, and we avoid sliding to reach the ball].&nbsp; Ready to play? 1- Read the Juke manifesto (on Instagram @juke.collective: <a fr-original-style="" href="https://www.instagram.com/p/DAo95cMs7E9/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==" rel="noopener noreferrer noopener noreferrer noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">https://www.instagram.com/p/DAo95cMs7E9/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==</a>)2- Locate on the field where bibs are handed out to drop-ins (to be returned at the end of the game)

Salut <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name, Ce courriel confirme ton inscription au prochain match de la ligue loisir de Juke! On se retrouve au Parc Saint-Michel.&nbsp; Si tu as des questions d&#39;ici l&agrave;, tu peux nous retrouver sur Instagram &agrave; @juke.collective, ou par email &agrave; <a fr-original-style="" href="mailto:jukecollective@gmail.com" rel="noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">jukecollective@gmail.com</a>.&nbsp; Si tu souhaites apporter une contribution suppl&eacute;mentaire, contacte-nous pour devenir b&eacute;n&eacute;vole ou parle de notre mission &agrave; tes ami.es! // Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name,&nbsp; This email confirms your registration for the next Juke recreational league game! We&#39;ll see you at Saint-Michel Park.&nbsp; If you have any questions before then, you can find us on Instagram at @juke.collective, or by email at&nbsp;<a fr-original-style="" href="mailto:jukecollective@gmail.com" rel="noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">jukecollective@gmail.com</a>. If you&#39;d like to contribute further, contact us to volunteer or spread the word about our mission to your friends! Juke Collectivejukecollective@gmail.com

Ligue Loisir d'Été Juke 2026 🌈⚽Prenez votre billet pour venir jouer avec nous cette semaine! À quoi s'attendre ? Des matchs dynamiques où chaque joueur.euse est encouragé.e à s'amuser tout en priorisant un esprit sportif bienveillant et le respect des autres.  [Nous évitons les coups forts en favorisant les passes et le jeu collectif, nous limitons au maximum les contacts physiques entre joueur.euses et nous évitons de glisser pour atteindre le ballon].  Prêt(e) à jouer ?1- Lis le manifesto de Juke (sur instagram @juke.collective: <a href="https://www.instagram.com/p/DAo95cMs7E9/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==" target="_blank">https://www.instagram.com/p/DAo95cMs7E9/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==</a>)2- Repère sur le terrain la distribution de dossards pour les drop-ins (à rendre à la fin du match) //// 2026 Juke Summer Recreational League 🌈⚽Grab your ticket to come play with us this week!  What to expect?Dynamic games where every player is encouraged to have fun while prioritizing fair play, good sportsmanship and respect for others.  [We avoid hard kicks and tackles by encouraging passing and teamwork, we minimize physical contact between players as much as possible, and we avoid sliding to reach the ball].  Ready to play? 1- Read the Juke manifesto (on Instagram @juke.collective: <a href="https://www.instagram.com/p/DAo95cMs7E9/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==" target="_blank">https://www.instagram.com/p/DAo95cMs7E9/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==</a>)2- Locate on the field where bibs are handed out to drop-ins (to be returned at the end of the game)

JUKE Collective

Drop-in Ligue Loisir/Récréative - 14 juin 2026

Parc Saint-Michel

Prix recommandé // Suggested Price

$10

Échelle de prix PWYC // PWYC pricing

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