Fraser Valley Down Syndrome Society

### Context Profile for Fraser Valley Down Syndrome Society (FVDSS)

#### 1. Organization Mission & Cause
The Fraser Valley Down Syndrome Society (FVDSS) is dedicated to supporting individuals with Down syndrome and their families in the Fraser Valley region of British Columbia. Their mission is to provide information, resources, and community connections to new families, helping them navigate the challenges associated with Down syndrome. The organization emphasizes the importance of awareness and advocacy, promoting the message that individuals with Down syndrome are valuable and contributing members of society.

#### 2. Type of Activities
FVDSS engages in various activities to fulfill its mission, including:
- **Community Events**: The "Walk for Awareness" is a significant event that brings together individuals with Down syndrome, their families, and local supporters to raise awareness and funds.
- **Support Programs**: They provide resources and connections for new families, facilitating support networks and community engagement.
- **Fundraising Campaigns**: Funds raised through events are allocated to support local families and initiatives within the Fraser Valley.

#### 3. Tone of Voice
The tone of voice used by FVDSS is friendly, supportive, and encouraging. Communications are designed to be inclusive and uplifting, focusing on community and connection. The language is accessible, aiming to resonate with families and individuals affected by Down syndrome, while also being informative and respectful.

#### 4. Emoji Usage
The FVDSS website and communications do not prominently feature emojis. The tone remains professional and warm without relying on emoji usage, which aligns with their mission to convey respect and seriousness regarding the challenges faced by families with Down syndrome.

#### 5. Key Facts
- **Founding Information**: Specific founding details are not provided on the website, but the organization has established itself as a community resource in the Fraser Valley.
- **Scale**: The organization has a total of 35 forms and has conducted 3 email campaigns, indicating active engagement with their community.
- **Impact Metrics**: While specific metrics are not detailed, the emphasis on local support suggests a focus on measurable community impact through events and resources.
- **Volunteer Information**: The website encourages community involvement, although specific volunteer opportunities or metrics are not highlighted.

#### 6. Writing Guidelines
- **Style**: Use a conversational yet respectful tone that reflects warmth and community spirit.
- **Clarity**: Keep language simple and direct to ensure accessibility for all readers, particularly families who may be seeking support.
- **Engagement**: Encourage participation and connection, emphasizing the importance of community support and awareness.
- **Call to Action**: Use clear and inviting calls to action, especially in fundraising and event communications, to motivate engagement and support.

This context profile serves as a foundational guide for creating personalized and effective content for the Fraser Valley Down Syndrome Society, ensuring alignment with their mission, values, and community focus.

FVDSS Member

Non-FVDSS Member

FVDSS Zumba classes with Joanna <span style='color: rgb(65, 65, 65); font-family: "Open Sans"; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'>for people with Down syndrome aged 18+ yrs old.<span style='color: rgb(65, 65, 65); font-family: "Open Sans"; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'>Tuesdays at 7:00pm&nbsp;from Jan. 4 - March 8, 2022 . <p style='box-sizing: inherit; width: 444.163px; color: rgba(0, 0, 0, 0.87); font-family: "Open Sans", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>

Hello Prénom Nom, Thank you so much for your donation to take part in our Zumba program. &nbsp;We hope you enjoy the program.Kind regards, Sylvie Fraser and Jodie SewellFraser Valley Down Syndrome Society &nbsp;info@fvdss.org&nbsp;

FVDSS Zumba classes with Joanna for people with Down syndrome aged 18+ yrs old.Tuesdays at 7:00pm from Jan. 4 - March 8, 2022 . <p style="box-sizing:inherit;width:444.163px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">

Fraser Valley Down Syndrome Society

Zumba 18+ yrs Winter 2022

FVDSS Centre #1-2316 McCallum Rd.

FVDSS Member

$50

Non-FVDSS Member

$100