Students' Society of McGill University

### Context Profile for Students' Society of McGill University (SSMU)

#### 1. Organization Mission & Cause
The Students' Society of McGill University (SSMU) is dedicated to representing and advocating for the interests of McGill University students. Their mission is to enhance the student experience by providing services, resources, and opportunities that foster community, engagement, and personal development. SSMU aims to empower students through advocacy, social events, and support services, ensuring that their voices are heard within the university structure.

#### 2. Type of Activities
SSMU engages in a variety of activities, including:
- **Events:** Regular social gatherings, networking events (e.g., Wine and Cheese), and cultural celebrations.
- **Fundraising Campaigns:** Initiatives to support student services and community programs.
- **Community Programs:** Support services, advocacy efforts, and resources for student well-being.
- **Clubs and Organizations:** Facilitating a wide range of student-led groups and initiatives.

#### 3. Tone of Voice
The tone of voice used by SSMU is:
- **Friendly and Approachable:** The language is inclusive and welcoming, aimed at fostering a sense of community among students.
- **Professional yet Casual:** While maintaining professionalism, the communication style is casual enough to resonate with a student audience.
- **Inspiring and Engaging:** The content often encourages participation and highlights the benefits of involvement in SSMU activities.

#### 4. Emoji Usage
SSMU does incorporate emojis in their communications, particularly in event promotions and social media posts. For example, they use:
- 📍 (location)
- 📅 (date)
- 🎉 (celebration)
The use of emojis is moderate and serves to enhance engagement and convey a friendly tone.

#### 5. Key Facts
- **Founding Info:** SSMU has a long-standing history as the representative body for McGill students, although specific founding details were not highlighted on the website.
- **Scale:** SSMU oversees 128 forms and has conducted 91 email campaigns, indicating a robust engagement strategy.
- **Impact Metrics:** Specific metrics regarding student engagement or impact were not detailed, but the emphasis on community and advocacy suggests a focus on enhancing student life.
- **Volunteer Info:** Opportunities for student involvement and volunteering are promoted, encouraging active participation in SSMU initiatives.

#### 6. Writing Guidelines
- **Clarity and Brevity:** Communications should be clear and concise, avoiding jargon while ensuring that key information is easily accessible.
- **Engagement Focus:** Use engaging language that invites students to participate in events and initiatives.
- **Inclusive Language:** Ensure that the content is inclusive, reflecting the diversity of the student body.
- **Visual Elements:** Incorporate visuals and emojis where appropriate to enhance engagement and appeal to the student demographic.

This context profile serves as a foundation for creating personalized and effective content for the Students' Society of McGill University, aligning with their mission, tone, and activities.

General admission

Tom Rand brings his trademark focus and clarity to an enormously complex issue – the economics of climate change. As global fears over climate risk ratchet up alongside increasing turbulent weather systems, the private sector looks at last ready join the fight in earnest. Is that the case, or just more greenwashing? Rand’s forthright speaking style takes on the old canards of both left and right politics in a passionate call to arms on climate risk and covers a broad range of subjects – psychology, finance, policy, economics, technology and science. His talk brings to life the focus of his third bestselling book: to articulate pragmatic ways to rewire the capitalist economy for the 21st century – a renewed “Climate Capitalism”. McGill Arts Building Room 150835 Sherbrooke St WMontreal, Quebec

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for your purchase for: McGill Energy Association presents Tom Rand 📭   at 835 Rue Sherbrooke, Room 150, Montréal, QC H8S 1H3, Canada⌚   On <span contenteditable="false" data-custom-variable="{{date-variable-229aeaf8-8244-45db-81c0-4d76716dc5f1}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Date All the best,McGill Energy Association

Tom Rand brings his trademark focus and clarity to an enormously complex issue – the economics of climate change. As global fears over climate risk ratchet up alongside increasing turbulent weather systems, the private sector looks at last ready join the fight in earnest. Is that the case, or just more greenwashing? Rand’s forthright speaking style takes on the old canards of both left and right politics in a passionate call to arms on climate risk and covers a broad range of subjects – psychology, finance, policy, economics, technology and science. His talk brings to life the focus of his third bestselling book: to articulate pragmatic ways to rewire the capitalist economy for the 21st century – a renewed “Climate Capitalism”. McGill Arts Building Room 150835 Sherbrooke St WMontreal, Quebec

Students' Society of McGill University

McGill Energy Association presents Tom Rand

835 Rue Sherbrooke O

General admission

$5