The Hospice Society of the Columbia Valley

### Context Profile for The Hospice Society of the Columbia Valley

1. **Organization Mission & Cause**:
   - The Hospice Society of the Columbia Valley (HSCV) is dedicated to providing compassionate support for individuals and families facing serious illnesses, caregiving challenges, end-of-life journeys, and grief. Their mission emphasizes helping people maintain independence, stay connected to their communities, and live fully until the end of life. The organization aims to enhance the quality of life for those in need through various supportive services.

2. **Type of Activities**:
   - HSCV engages in a variety of activities, including:
     - **Fundraising Campaigns**: Such as silent auctions (e.g., "Marmot’s Mountain World" by Howard Smith) where proceeds directly support their mission.
     - **Community Programs**: Offering services that include grief support, palliative care, and education on end-of-life issues.
     - **Events**: Hosting events like the Hospice Spring Gala Soirée to raise awareness and funds for their cause.

3. **Tone of Voice**:
   - The tone of HSCV's communications is **friendly**, **supportive**, and **inspiring**. They use language that conveys warmth and compassion, aiming to connect emotionally with their audience. The content is generally accessible and encourages community involvement and support.

4. **Emoji Usage**:
   - The website and email communications do not prominently feature emojis. The language is straightforward and professional, focusing on clarity and emotional resonance rather than playful or casual elements.

5. **Key Facts**:
   - **Founding Information**: Specific founding details were not available on the website.
   - **Scale**: The organization has conducted 64 email campaigns and has a total of 24 forms for various activities.
   - **Impact Metrics**: While specific metrics were not detailed, the organization emphasizes the direct impact of donations on individuals and families facing serious illnesses.
   - **Volunteer Information**: The website encourages community involvement, although specific volunteer opportunities were not detailed.

6. **Writing Guidelines**:
   - **Style**: Use a warm, compassionate tone that reflects the supportive nature of the organization. Avoid overly formal language; instead, aim for a conversational style that invites engagement.
   - **Structure**: Keep sentences clear and concise. Use paragraphs to break up content for readability.
   - **Call to Action**: Clearly articulate how readers can support the organization, whether through donations, participation in events, or volunteering.
   - **Emotional Appeal**: Incorporate stories or testimonials that highlight the impact of HSCV’s services on individuals and families to foster connection and empathy.

This context profile serves as a foundational guide for creating personalized content that aligns with the Hospice Society of the Columbia Valley's mission, activities, and communication style.

One Light (please add one light for each name)

Light

<p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px"><span fr-original-style="font-family:Roboto;font-size:14px;box-sizing:inherit;" style="font-family:Roboto;font-size:14px;box-sizing:inherit"><br /></span></p><div style="box-sizing:inherit;width:100%"><span fr-original-style="font-family:Helvetica;font-size:14px;box-sizing:inherit;" style="font-family:Helvetica;font-size:14px;box-sizing:inherit"><strong style="font-weight:700;box-sizing:inherit">Purchase a light in the name of a loved one.</strong></span></div><div style="box-sizing:inherit;width:100%"><span fr-original-style="font-family:Helvetica;font-size:14px;box-sizing:inherit;" style="font-family:Helvetica;font-size:14px;box-sizing:inherit"><br /></span></div><div style="box-sizing:inherit;width:100%"><div style="box-sizing:inherit"><span fr-original-style="font-size:14px;font-family:Helvetica;box-sizing:inherit;" style="font-size:14px;font-family:Helvetica;box-sizing:inherit">On December 1st at 6:30 pm three trees will be lit in remembrance of those who are no longer with us. </span><span fr-original-style="color:rgb(65, 65, 65);font-family:Helvetica;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;box-sizing:inherit;display:inline !important;" style="color:rgb(65, 65, 65);font-family:Helvetica;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;box-sizing:inherit;display:inline !important">You will receive a commemorative card with their name on it, names will be read out at the ceremony, and t<span fr-original-style="color:rgb(65, 65, 65);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;box-sizing:inherit;display:inline !important;" style="color:rgb(65, 65, 65);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;box-sizing:inherit;display:inline !important">he names of all who are being remembered this year will be added to the Book of Remembrance which is permanently housed in the Hospice Resource Centre in Frater Landing in Invermere.</span></span></div><p><span fr-original-style="font-family:Helvetica;font-size:14px;box-sizing:inherit;" style="font-family:Helvetica;font-size:14px;box-sizing:inherit">This year's events will take place at:<br /><strong>Invermere: </strong>Columbia House, 3-4pm<br /><strong>Fairmont: </strong>Outside the Lion's Den<br /><strong>Canal Flats:</strong> Outside the Discovery Centre<br /></span></p><div style="box-sizing:inherit"><span fr-original-style="font-family:Helvetica;font-size:14px;box-sizing:inherit;" style="font-family:Helvetica;font-size:14px;box-sizing:inherit">This event is sponsored by <a href="https://mcphersonfh.com/home" target="_blank">McPherson Funeral Services</a> and North of 49.  All proceeds go to support our Bereavement Program.</span></div><div style="box-sizing:inherit"><br /></div><div style="box-sizing:inherit"><img src="https://hospicesocietycv.com/wp-content/uploads/2020/04/white-with-slogan-jpeg-scaled-300x110.jpg" style="display:inline-block;vertical-align:bottom;margin:5px 0px;max-width:calc(100% - 5px);text-align:left;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;float:left" /><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1699051340/a6ferlrxwfdljptqyspy.png" style="width:148px;display:inline-block;vertical-align:bottom;margin:5px 0px;text-align:left;max-width:calc(100% - 5px);float:left" /></div><div style="box-sizing:inherit"><br /></div></div>

<p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Prénom</span> <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Nom</span>,</p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><br /></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><br /></p><div style="width:100%;box-sizing:inherit">On behalf of the Board of Directors, our volunteers and most of all our clients and their families, I thank you for supporting our annual commemorative Tree of Lights event in remembrance of those who are no longer with us.</div><div style="width:100%;box-sizing:inherit"><br /></div><div style="width:100%;box-sizing:inherit">It is through the generosity of people like you that we are able to continue our work. Your support truly makes a difference.</div><div style="width:100%;box-sizing:inherit"><br /></div><div style="width:100%;box-sizing:inherit"><div style="color:rgb(0, 0, 0);font-family:Arial, Helvetica, sans-serif;box-sizing:inherit"><div style="box-sizing:inherit">Best regards,</div><div style="box-sizing:inherit"><img src="https://hospicesocietycv.com/wp-content/uploads/2020/09/michele-neider.png" style="display:inline-block;vertical-align:bottom;margin-right:5px;margin-left:5px;max-width:calc(100% - 10px);text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /><br /></div></div><div style="color:rgb(0, 0, 0);font-family:Arial, Helvetica, sans-serif;box-sizing:inherit"><br /></div><div style="color:rgb(0, 0, 0);font-family:Arial, Helvetica, sans-serif;box-sizing:inherit">Michèle Neider</div><div style="color:rgb(0, 0, 0);font-family:Arial, Helvetica, sans-serif;line-height:23px;box-sizing:inherit">Executive Director,</div><div style="color:rgb(0, 0, 0);font-family:Arial, Helvetica, sans-serif;line-height:23px;box-sizing:inherit">Hospice Society of the Columbia Valley</div><div style="color:rgb(0, 0, 0);font-family:Arial, Helvetica, sans-serif;line-height:23px;box-sizing:inherit">778.526.5143</div><div style="color:rgb(0, 0, 0);font-family:Arial, Helvetica, sans-serif;line-height:23px;box-sizing:inherit">Box 925 Invermere, BC  V0A 1K4</div><div style="color:rgb(0, 0, 0);font-family:Arial, Helvetica, sans-serif;line-height:23px;box-sizing:inherit">ed@hospicesocietycv.com</div></div><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><br /></p>

<p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;max-width:100%"><span><br /></span></p><div><span><strong>Purchase a light in the name of a loved one.</strong></span></div><div><span><br /></span></div><div><div><span>On December 1st at 6:30 pm three trees will be lit in remembrance of those who are no longer with us. </span><span>You will receive a commemorative card with their name on it, names will be read out at the ceremony, and t<span>he names of all who are being remembered this year will be added to the Book of Remembrance which is permanently housed in the Hospice Resource Centre in Frater Landing in Invermere.</span></span></div><p><span>This year's events will take place at:<br /><strong>Invermere: </strong>Columbia House, 3-4pm<br /><strong>Fairmont: </strong>Outside the Lion's Den<br /><strong>Canal Flats:</strong> Outside the Discovery Centre<br /></span></p><div><span>This event is sponsored by <a href="https://mcphersonfh.com/home" target="_blank">McPherson Funeral Services</a> and North of 49.  All proceeds go to support our Bereavement Program.</span></div><div><br /></div><div><img src="https://hospicesocietycv.com/wp-content/uploads/2020/04/white-with-slogan-jpeg-scaled-300x110.jpg" style="display:inline-block;vertical-align:bottom;margin:5px 0px;text-align:left;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;float:left;max-width:100%" /><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1699051340/a6ferlrxwfdljptqyspy.png" style="width:148px;display:inline-block;vertical-align:bottom;margin:5px 0px;text-align:left;float:left;max-width:100%" /></div><div><br /></div></div>

The Hospice Society of the Columbia Valley

2023 Tree of Lights

Light

$10