Canadian Armenian Alumni Association

### Context Profile for Canadian Armenian Alumni Association (CAAA)

#### 1. Organization Mission & Cause
The Canadian Armenian Alumni Association (CAAA) is dedicated to fostering a strong community among Armenian alumni in Canada. Their mission revolves around promoting cultural heritage, community engagement, and the development of future leaders through various programs and activities. They aim to create a supportive network that encourages personal and professional growth while celebrating Armenian culture.

#### 2. Type of Activities
CAAA engages in a variety of activities, including:
- **Community Events:** Regular social gatherings, cultural celebrations, and networking events.
- **Fundraising Campaigns:** Initiatives to support community projects and scholarships.
- **Outdoor Activities:** Events like hikes and nature outings to promote health and wellness.
- **Cultural Programs:** Workshops and seminars that focus on Armenian culture, history, and arts.

#### 3. Tone of Voice
The tone of voice used by CAAA is friendly, inviting, and community-oriented. Their communications often include:
- **Casual Language:** They use approachable language that resonates with a broad audience.
- **Inspiring Messaging:** Content often aims to motivate and connect individuals through shared experiences.
- **Inclusive Expressions:** They emphasize community and togetherness, making their audience feel valued and included.

#### 4. Emoji Usage
CAAA frequently incorporates emojis in their communications, enhancing the friendly and casual tone. Examples include:
- 🌄✨ (for events related to nature and excitement)
- 🚶‍♂️🚶‍♀️ (to depict participation in physical activities)
- 🎉 (to celebrate events)
- 🌲 (to represent nature)
- ❤️ (to convey warmth and community spirit)

Emojis are used moderately, primarily in event promotions and social media posts, to add a visual appeal and engage the audience.

#### 5. Key Facts
- **Founding Information:** Details about the founding year and key milestones were not explicitly found on the website.
- **Scale:** CAAA has conducted 22 total forms and 46 email campaigns, indicating an active engagement with their community.
- **Impact Metrics:** Specific metrics on community impact were not detailed on the website, but the emphasis on community building suggests a focus on qualitative outcomes.
- **Volunteer Information:** Opportunities for volunteering and community involvement are encouraged, although specific details were not highlighted.

#### 6. Writing Guidelines
Based on the existing content patterns observed:
- **Use a Friendly and Inviting Tone:** Write as if speaking to a friend; keep it casual yet respectful.
- **Incorporate Emojis Sparingly:** Use emojis to enhance engagement but avoid overuse to maintain professionalism.
- **Highlight Community and Cultural Elements:** Emphasize the Armenian heritage and community spirit in all communications.
- **Call to Action:** Encourage participation and engagement in events with clear, motivating language.
- **Personalization:** Use personalized greetings and content where possible to foster a sense of belonging.

This context profile serves as a foundational guide for creating tailored content that aligns with the values, mission, and communication style of the Canadian Armenian Alumni Association.

White crewneck with red embroidery

Maroon crewneck with white embroidery

Additional donation amount to support the displaced indigenous people of Artsakh through Armenian Relief Society inc. and Armenian General Benevolent Union funds.

Please choose your desired amount from the drop-down list (ex. to donate $10, choose QTY 10)

Additional donation

Please use this shop to prebook your crewneck. This crewneck symbolizes a movement of rebirth ignited in the Canadian-Armenian community, who stand more united than ever to build back a better Armenia and Diaspora. All profits will be used to support the displaced indigenous people of Artsakh through Armenian Relief Society inc. and Armenian General Benevolent Union funds. The design is based on the simple expression “they tried to bury us, but they didn’t know we were seeds”, with the depiction of a pomegranate life cycle, and a famous song by an Armenian singer Lyoka called “Es Der Kam”. The crewneck is of high quality and the design is carefully embroidered by an Armenian supplier @bossy_panda for lasting style. We would like to thank our local Armenian artist @maral.gazellig for bringing this idea of rebirth to life. P.S. Please note that once a specific amount of crewnecks is purchased, we will designate a location in Ville Saint-Laurent or Laval for you to come and pick up your order!

Parev <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name, Thank you so much for your purchase of our crewneck to support Artsakh. Your contribution means a lot to us and will go a long way in helping those in need. We wanted to take a moment to express our sincere gratitude for your generosity and support. We could not have done it without you. Please know that your purchase is making a difference, and we are incredibly grateful for your kindness. We will keep you updated on the pick-up date and other important information. Thank you again for your support, and we look forward to continuing our partnership in the future. Sincerely, CAAA - Canadian Armenian Alumni Association<a href="http://www.hay-alum.ca" target="_blank">www.hay-alum.ca</a><a href="https://www.facebook.com/caaa.hay.alum" target="_blank">Follow us on Facebook</a><a href="https://www.instagram.com/caaa.hay.alum/" target="_blank">Follow us on Instagram</a><a href="https://www.linkedin.com/company/caaa-hay-alum/" target="_blank">Follow us on LinkedIn</a><img src="https://simplyk-bucket-production.s3.ca-central-1.amazonaws.com/organizations/0/2/3/4/0234d952-1f6b-4737-83c4-5fc7860e004b/569b65cc-9640-4363-b0f6-61261bac50a2.png" style="width:64px;height:64px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;cursor:pointer;padding:0px 1px;user-select:none;position:relative;max-width:100%;box-sizing:inherit" />

Please use this shop to prebook your crewneck. This crewneck symbolizes a movement of rebirth ignited in the Canadian-Armenian community, who stand more united than ever to build back a better Armenia and Diaspora. All profits will be used to support the displaced indigenous people of Artsakh through Armenian Relief Society inc. and Armenian General Benevolent Union funds. The design is based on the simple expression “they tried to bury us, but they didn’t know we were seeds”, with the depiction of a pomegranate life cycle, and a famous song by an Armenian singer Lyoka called “Es Der Kam”. The crewneck is of high quality and the design is carefully embroidered by an Armenian supplier @bossy_panda for lasting style. We would like to thank our local Armenian artist @maral.gazellig for bringing this idea of rebirth to life. P.S. Please note that once a specific amount of crewnecks is purchased, we will designate a location in Ville Saint-Laurent or Laval for you to come and pick up your order!

Canadian Armenian Alumni Association

Artsakh Rebirth Fundraiser Crewneck

White crewneck with red embroidery

$50

Maroon crewneck with white embroidery

$50

Additional donation

$1