Stanley Park Ecology Society

### Context Profile for Stanley Park Ecology Society

1. **Organization Mission & Cause**:
   The Stanley Park Ecology Society (SPES) is dedicated to promoting ecological awareness and stewardship in Stanley Park, Vancouver. Their mission is to connect people with nature through education, research, and community engagement. They aim to foster a deeper understanding of the ecological significance of Stanley Park and to encourage sustainable practices among visitors and residents.

2. **Type of Activities**:
   - **Educational Programs**: SPES offers a variety of programs, including guided walks, workshops, and talks that focus on local ecology, conservation, and sustainable practices.
   - **Community Events**: They host events such as nature walks, seasonal festivals, and volunteer days to engage the community and promote environmental stewardship.
   - **Research Initiatives**: The organization conducts ecological research and monitoring to support conservation efforts within Stanley Park.
   - **Fundraising Campaigns**: SPES runs fundraising campaigns to support their educational programs and conservation projects, including sliding scale fees for programs to ensure accessibility.

3. **Tone of Voice**:
   The tone of voice used by SPES is friendly, inviting, and educational. They aim to inspire curiosity and a sense of community among their audience. The language is accessible and encourages participation, often using vivid imagery and engaging descriptions to convey the beauty and importance of nature.

4. **Emoji Usage**:
   The analysis of the website and recent communications indicates that SPES does not frequently use emojis in their content. Their communication style leans towards a more professional and informative tone, focusing on clarity and engagement without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: SPES was established in 2000 and has since been a key player in promoting ecological education and conservation in Stanley Park.
   - **Scale**: They have a significant outreach, with 62 total forms and 293 email campaigns indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community involvement and educational outreach as core components of their impact.
   - **Volunteer Info**: SPES encourages volunteer participation, providing opportunities for community members to engage in conservation efforts and educational programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is engaging and informative. Aim for a friendly and approachable tone that invites participation.
   - **Imagery**: Incorporate vivid descriptions of nature and ecological concepts to enhance engagement.
   - **Accessibility**: Ensure content is accessible to a broad audience, using simple language and avoiding jargon where possible.
   - **Call to Action**: Include strong calls to action that encourage readers to participate in programs, volunteer, or support fundraising efforts.

This context profile serves as a foundational guide for creating personalized and effective content for the Stanley Park Ecology Society, ensuring alignment with their mission, values, and communication style.

All Birding with Me programs are kindly sponsored by the Canadian Wildlife Service. This is a free program for members of the BIPOC community (Black, Indigenous and People of Colour).

Free ticket

Image: Liron Gertsman In-person Program Led by birder and lead of the BC Rare Bird Alert website, Melissa Hafting, this walk will introduce you to the birds found at Jericho Park. See birds like warblers, Black-capped chickadees, and Hooded mergansers while meeting new people and sharing in the outdoors. Both youth and adults are welcome for this program! This program will meet at Jericho Park. <a href="https://maps.app.goo.gl/jTCXGVUCgjHqtchcA?g_st=ic">Click here to view the exact location on Google Maps.</a> Please try to arrive at least 15 minutes in advance of the program. Birding with Me is a part of the Vancouver Bird Celebration and organized collaboratively by Stanley Park Ecology Society and various partners from the <a href="https://pacificbirds.org/wp-content/uploads/2022/01/PBHJV-ImplementationPlan-jan14.pdf" target="_blank">Pacific Birds Habitat Joint Venture</a>, including the Canadian Wildlife Service and Birds Canada. <a href="https://vancouverbirdcelebration.ca/">Check out other free programs happening during the Vancouver Bird Celebration from</a> May 13 to May 31 to get excited about birds! About your Bird Guide Melissa Hafting founded the BC Young Birders Program in 2014. The successful program was founded on the principle that anyone was welcome no matter their gender, sexual orientation or race.  Melissa believes in making birding accessible for everyone, and has worked hard to make birding more diverse and equitable in her community. She has a strong passion for birding and loves to travel to see different birds around the world. Melissa is an eBird reviewer for the province and believes there is still much work to be done to ensure birding and environmental spaces are truly diverse and safe for all. She is also passionate about seeing more women and women of colour in this field. Melissa is a conservationist that is passionate about educating about the plights birds face such as habitat loss, degradation and climate change. She has fought for many environmental concerns in her community and province and has made a successful Tree Swallow and Purple Martin nest box program in the city of Richmond. She is an ecologist that was featured on the CBC documentary “Rare Bird Alert” and <span style="color:rgb(36, 36, 36);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">she recently finished her first book Dare To Bird which comes out Spring 2024. She is the recipient of BC Nature’s Daphne Solecki Award for her work with youth and was an adult finalist for the Canadian Museum of Nature’s 2021 Nature Inspiration Awards. Melissa currently runs the Rare Bird Alert website. About “Birding with Me” Series Come Birding with Me and learn about our local birds on free, guided bird walks that celebrate diversity in bird and human communities. Inspired by the National Audubon Society’s Let’s Go Birding Together series, Birding with Me walks welcome in members of different communities led by experts of shared identity to explore birding together and meet new people. <a href="https://stanleyparkecology.ca/education/birding-with-me/">Check out the Birding with Me webpage for all events.</a> Program Details       Accessibility notes: This program requires moving at a moderate pace with moderate inclines on some uneven surfaces (such as gravel and pavement) for up to 2 hours. If you have any questions about accessibility, please email Anna at <a href="mailto:publiced@stanleyparkecology.ca" target="_blank">publiced@stanleyparkecology.ca</a>          This program will meet at Jericho Park. <a href="https://maps.app.goo.gl/jTCXGVUCgjHqtchcA?g_st=ic">Click here to view the exact location on Google Maps.</a> Please try to arrive at least 15 minutes in advance of the program. (1) (2)  (1) Registration required - NO DROP-INS ARE ALLOWED.  This program is free!       (2) Weather dependent - Please check your email 12 hours before the program date and time to confirm it has not been cancelled due to inclement weather such as high winds, heavy rain, or extreme heat.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for registering for Birding with Me: Welcoming the BIPOC Community with the Birding with Me 2023 series! This event is on June 9, 2023 (@9:00AM) meet at Jericho Park. <a href="https://maps.app.goo.gl/jTCXGVUCgjHqtchcA?g_st=ic" target="_blank">Click here to view the exact location on Google Maps</a>. Please try to arrive 15 minutes in advance of the program. If you are feeling ill on the day of the program, do not attend and please contact Anna at publiced@stanleyparkecology.ca.   Be sure to check your email at least 12 hours before the program to make sure there have been no weather/park closure related cancellations.  We look forward to seeing you! Take care, Anna BondartchoukPublic Environmental Education CoordinatorStanley Park Ecology Society

Image: Liron Gertsman In-person Program Led by birder and lead of the BC Rare Bird Alert website, Melissa Hafting, this walk will introduce you to the birds found at Jericho Park. See birds like warblers, Black-capped chickadees, and Hooded mergansers while meeting new people and sharing in the outdoors. Both youth and adults are welcome for this program! This program will meet at Jericho Park. <a href="https://maps.app.goo.gl/jTCXGVUCgjHqtchcA?g_st=ic">Click here to view the exact location on Google Maps.</a> Please try to arrive at least 15 minutes in advance of the program. Birding with Me is a part of the Vancouver Bird Celebration and organized collaboratively by Stanley Park Ecology Society and various partners from the <a href="https://pacificbirds.org/wp-content/uploads/2022/01/PBHJV-ImplementationPlan-jan14.pdf" target="_blank">Pacific Birds Habitat Joint Venture</a>, including the Canadian Wildlife Service and Birds Canada. <a href="https://vancouverbirdcelebration.ca/">Check out other free programs happening during the Vancouver Bird Celebration from</a> May 13 to May 31 to get excited about birds! About your Bird Guide Melissa Hafting founded the BC Young Birders Program in 2014. The successful program was founded on the principle that anyone was welcome no matter their gender, sexual orientation or race.  Melissa believes in making birding accessible for everyone, and has worked hard to make birding more diverse and equitable in her community. She has a strong passion for birding and loves to travel to see different birds around the world. Melissa is an eBird reviewer for the province and believes there is still much work to be done to ensure birding and environmental spaces are truly diverse and safe for all. She is also passionate about seeing more women and women of colour in this field. Melissa is a conservationist that is passionate about educating about the plights birds face such as habitat loss, degradation and climate change. She has fought for many environmental concerns in her community and province and has made a successful Tree Swallow and Purple Martin nest box program in the city of Richmond. She is an ecologist that was featured on the CBC documentary “Rare Bird Alert” and she recently finished her first book Dare To Bird which comes out Spring 2024. She is the recipient of BC Nature’s Daphne Solecki Award for her work with youth and was an adult finalist for the Canadian Museum of Nature’s 2021 Nature Inspiration Awards. Melissa currently runs the Rare Bird Alert website. About “Birding with Me” Series Come Birding with Me and learn about our local birds on free, guided bird walks that celebrate diversity in bird and human communities. Inspired by the National Audubon Society’s Let’s Go Birding Together series, Birding with Me walks welcome in members of different communities led by experts of shared identity to explore birding together and meet new people. <a href="https://stanleyparkecology.ca/education/birding-with-me/">Check out the Birding with Me webpage for all events.</a> Program Details       Accessibility notes: This program requires moving at a moderate pace with moderate inclines on some uneven surfaces (such as gravel and pavement) for up to 2 hours. If you have any questions about accessibility, please email Anna at <a href="mailto:publiced@stanleyparkecology.ca" target="_blank">publiced@stanleyparkecology.ca</a>          This program will meet at Jericho Park. <a href="https://maps.app.goo.gl/jTCXGVUCgjHqtchcA?g_st=ic">Click here to view the exact location on Google Maps.</a> Please try to arrive at least 15 minutes in advance of the program. (1) (2)  (1) Registration required - NO DROP-INS ARE ALLOWED.  This program is free!       (2) Weather dependent - Please check your email 12 hours before the program date and time to confirm it has not been cancelled due to inclement weather such as high winds, heavy rain, or extreme heat.

Stanley Park Ecology Society

Birding with Me: Welcoming BIPOC Youth and Adults (June 9, 2023)

Point Grey Rd

Free ticket

Free