Varley-McKay Art Foundation of Markham

### Context Profile for Varley-McKay Art Foundation of Markham

#### 1. Organization Mission & Cause
The Varley-McKay Art Foundation of Markham is dedicated to enriching lives through art, fostering creativity, and promoting cultural understanding within the community. Their mission emphasizes amplifying the voices of artists from diverse backgrounds and igniting a passion for the arts in the next generation. The foundation aims to provide a platform for artistic expression and community engagement, ensuring that art remains accessible and impactful.

#### 2. Type of Activities
- **Fundraising Events**: The foundation hosts annual events such as the "Glitter and Gold" fundraising gala, which features fashion shows, art discussions, cultural cuisine, live music, and silent auctions.
- **Community Programs**: They engage the community through various programs that promote artistic education and cultural appreciation.
- **Art Exhibitions**: The foundation likely organizes exhibitions showcasing the work of local and diverse artists, although specific details were not highlighted on the website.

#### 3. Tone of Voice
The tone of voice used by the Varley-McKay Art Foundation is **friendly, inspiring, and professional**. Their communications aim to create an inviting atmosphere while emphasizing the importance of art and cultural understanding. The language is engaging and encourages community participation, reflecting a sense of urgency and passion for their cause.

#### 4. Emoji Usage
The organization does not appear to use emojis in their website content or email communications. Their approach is more formal and professional, focusing on clear and impactful messaging without the use of informal elements like emojis.

#### 5. Key Facts
- **Founding Information**: Specific founding details were not available on the website.
- **Scale**: The foundation has a total of 141 forms submitted, indicating active engagement with their audience.
- **Impact Metrics**: While specific metrics were not provided, their events and programs suggest a focus on community enrichment and artist support.
- **Volunteer Information**: There is no specific mention of volunteer opportunities on the website, but community involvement is implied through their events and programs.

#### 6. Writing Guidelines
- **Style**: Use a friendly yet professional tone that reflects the foundation's mission of community engagement and cultural appreciation.
- **Structure**: Keep sentences concise and clear, with a focus on inspiring action and participation.
- **Call-to-Action**: Encourage readers to participate in events, support artists, and engage with the community.
- **Personalization**: Incorporate personalized greetings and acknowledgments in communications to foster a sense of belonging and connection.

This context profile serves as a guide for creating tailored content that aligns with the Varley-McKay Art Foundation's mission, values, and communication style.

Holiday Cocktail Reception

Join us for a cocktail reception at Toronto Marriott Markham on Thursday, December 16, 2021 at 7:00 PM. The event will take place in the Grand Ballroom Salon A.Mingle with Varley-McKay Art Foundation of Markham staff and board of directors, Varley Art Gallery staff, and City of Markham Councillors.Drinks and light hors d&#39;oeuvres will be served.Dress code: Business attirePlease note that due to current COVID-19 restrictions, face coverings must be worn unless you are eating or drinking. Proof of vaccination will be checked upon entry to the the hotel.&nbsp;<a href="https://whattoexpect.marriott.com/yyzmr">Learn more</a>.

Hello Prénom Nom, Thank you for registering for our Holiday Cocktail Party! We look forward to seeing you on Thursday, December 16, 2021 at 7:00 PM at Toronto Marriott Markham, 170 Enterprise Blvd, Markham ON.&nbsp;Drinks and light hors d&#39;oeuvres will be served.Dress code: Business attireSeason&#39;s Greetings,Francesca Dauphinais fdauphinais@markham.ca

Join us for a cocktail reception at Toronto Marriott Markham on Thursday, December 16, 2021 at 7:00 PM. The event will take place in the Grand Ballroom Salon A.Mingle with Varley-McKay Art Foundation of Markham staff and board of directors, Varley Art Gallery staff, and City of Markham Councillors.Drinks and light hors d'oeuvres will be served.Dress code: Business attirePlease note that due to current COVID-19 restrictions, face coverings must be worn unless you are eating or drinking. Proof of vaccination will be checked upon entry to the the hotel. <a href="https://whattoexpect.marriott.com/yyzmr">Learn more</a>.

Varley-McKay Art Foundation of Markham

Holiday Cocktail Reception

Toronto Marriott Markham

Holiday Cocktail Reception

Free