Stanley Park Ecology Society

### Context Profile for Stanley Park Ecology Society

1. **Organization Mission & Cause**:
   The Stanley Park Ecology Society (SPES) is dedicated to promoting ecological awareness and stewardship in Stanley Park, Vancouver. Their mission is to connect people with nature through education, research, and community engagement. They aim to foster a deeper understanding of the ecological significance of Stanley Park and to encourage sustainable practices among visitors and residents.

2. **Type of Activities**:
   - **Educational Programs**: SPES offers a variety of programs, including guided walks, workshops, and talks that focus on local ecology, conservation, and sustainable practices.
   - **Community Events**: They host events such as nature walks, seasonal festivals, and volunteer days to engage the community and promote environmental stewardship.
   - **Research Initiatives**: The organization conducts ecological research and monitoring to support conservation efforts within Stanley Park.
   - **Fundraising Campaigns**: SPES runs fundraising campaigns to support their educational programs and conservation projects, including sliding scale fees for programs to ensure accessibility.

3. **Tone of Voice**:
   The tone of voice used by SPES is friendly, inviting, and educational. They aim to inspire curiosity and a sense of community among their audience. The language is accessible and encourages participation, often using vivid imagery and engaging descriptions to convey the beauty and importance of nature.

4. **Emoji Usage**:
   The analysis of the website and recent communications indicates that SPES does not frequently use emojis in their content. Their communication style leans towards a more professional and informative tone, focusing on clarity and engagement without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: SPES was established in 2000 and has since been a key player in promoting ecological education and conservation in Stanley Park.
   - **Scale**: They have a significant outreach, with 62 total forms and 293 email campaigns indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community involvement and educational outreach as core components of their impact.
   - **Volunteer Info**: SPES encourages volunteer participation, providing opportunities for community members to engage in conservation efforts and educational programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is engaging and informative. Aim for a friendly and approachable tone that invites participation.
   - **Imagery**: Incorporate vivid descriptions of nature and ecological concepts to enhance engagement.
   - **Accessibility**: Ensure content is accessible to a broad audience, using simple language and avoiding jargon where possible.
   - **Call to Action**: Include strong calls to action that encourage readers to participate in programs, volunteer, or support fundraising efforts.

This context profile serves as a foundational guide for creating personalized and effective content for the Stanley Park Ecology Society, ensuring alignment with their mission, values, and communication style.

Heron Hero Pass

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Prénom <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Nom, Thank you for registering for a Heron Hero Pass with the Stanley Park Ecology Society!  If you want to be the first to know about upcoming programs, consider signing up for our monthly events bulletin mailing list, which can be found <a href="https://stanleyparkecology.us11.list-manage.com/subscribe?u=f9e789375d1c477d5af87c10a&id=cd7930be3a">HERE.</a> You can find the details to each of The Herons Are Here programs by clicking the links below: April 21, 2023 - <a href="https://www.zeffy.com/en-CA/ticketing/ee897b0f-7892-4cb9-bf56-9aff73801629" target="_blank">The Herons Are Here: Heron 101</a>June 22, 2023 - <a href="https://www.zeffy.com/en-CA/ticketing/47b1ad03-3e98-4b68-8d63-10101f6a9938" target="_blank">The Herons Are Here: Rocking the Rookery</a>November 22, 2023 - <a href="https://www.zeffy.com/en-CA/ticketing/f1a347e5-c51b-496e-882f-c31ed5ba776c" target="_blank">The Herons Are Here: Heron Highlights 2023</a> Thank you so much for supporting our public programming. We look forward to seeing you online and in the park! Take care,Anna

<div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit">Photo: Martin Passchier<p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px;box-sizing:inherit">HERON HERO PASS </div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit"> </div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit">Register for all three installments of our The Herons Are Here series! You’ll receive an overall 25% discount on three programs: </div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit"> </div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit">April 21, 2023 – <a href="https://www.zeffy.com/en-CA/ticketing/ee897b0f-7892-4cb9-bf56-9aff73801629" target="_blank">The Herons Are Here: Heron 101 (Online)</a> </div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit">June 22, 2023 – <a href="https://www.zeffy.com/en-CA/ticketing/47b1ad03-3e98-4b68-8d63-10101f6a9938" target="_blank">The Herons Are Here: Rocking the Rookery (In-person)</a><a href="https://www.zeffy.com/en-CA/ticketing/47b1ad03-3e98-4b68-8d63-10101f6a9938" target="_blank"> </a></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit">November 22, 2023 – <a href="https://www.zeffy.com/en-CA/ticketing/f1a347e5-c51b-496e-882f-c31ed5ba776c" target="_blank">The Herons Are Here: Heron Highlights 2022 (Online)</a><a href="https://www.zeffy.com/en-CA/ticketing/f1a347e5-c51b-496e-882f-c31ed5ba776c" target="_blank"> </a><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit"> <p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit">Want to support the herons of Stanley Park further? You can <a href="https://stanleyparkecology.ca/support-us/adopt/">adopt a heron nest here</a>, and enjoy free heron programs and updates!</div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit"> </div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px;box-sizing:inherit">ABOUT “THE HERONS ARE HERE” SERIES   </div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px;box-sizing:inherit">   </div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit">Look to the skies – the herons are here! In fact, an incredible Pacific Great Blue Heron (Ardea herodias) colony has called Stanley Park home for over 100 years. Follow along with our annual series, The Herons Are Here, to learn all about these modern-day dinosaurs. Learn heron natural history, discover the drama of heron nesting and rearing, and stay updated on the 2022 heron surveying season. Through online programs, plus an exciting rookery visit with SPES Conservation staff, and stunning photography by SPES bird expert and volunteer Frank Lin, you can become a heron hero! Participants who register for all three installments (Heron Hero Pass) will receive a 25% discount. See you in the trees!   <p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit"> <p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit">Please read over the event details and conditions for each individual event by clicking on the links provided above.<p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit"> <p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit">We gratefully acknowledge that the land on which we gather and help steward is the unceded and traditional territories of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish) Nation, and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nation. Since time immemorial, Coast Salish peoples have lived reciprocally with the land, harvesting and cultivating foods and medicines and practicing ceremony. The abundance of these lands and waters, which enables us to live, work, and play here today, is a result of the past and on-going stewardship and advocacy of the Coast Salish peoples.     </div>

Stanley Park Ecology Society

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The Herons Are Here: Heron Hero Pass 2023

Heron Hero Pass

$26.25