AWE - Action for Women's Empowerment (formerly Artistri Sud)

### Context Profile for AWE - Action for Women's Empowerment

#### 1. Organization Mission & Cause
**Mission:** AWE - Action for Women's Empowerment focuses on empowering women globally through entrepreneurship and education. Their mission is to support women's autonomy and financial independence, particularly in developing countries. They aim to create a sustainable impact by helping women build their skills and knowledge to uplift themselves and their communities.

**Cause:** The organization emphasizes the importance of women's empowerment as a means to achieve social and economic equality. They believe that by investing in women, they can foster community development and create a ripple effect of positive change.

#### 2. Type of Activities
- **Programs:** AWE runs the Impact Extension Program, which provides training and resources to women entrepreneurs, particularly in Malawi.
- **Fundraising Campaigns:** They organize campaigns like "Elevate & Celebrate," which focuses on collective fundraising efforts to support their programs.
- **Community Events:** AWE hosts events such as sports challenges to engage the community and raise awareness about women's empowerment.

#### 3. Tone of Voice
- **Tone:** The tone of AWE's communications is friendly, inspiring, and inclusive. They use uplifting language that encourages participation and support.
- **Language Style:** The content is accessible and engaging, often incorporating calls to action that invite readers to join their mission or support their initiatives.

#### 4. Emoji Usage
- **Usage:** AWE frequently uses emojis in their communications, such as 🌟, 💡, 🎯, and 💜. These emojis are used to emphasize key points, create a friendly atmosphere, and enhance engagement.
- **Frequency:** Emojis appear regularly in campaign materials and emails, contributing to a warm and inviting tone.

#### 5. Key Facts
- **Founding Info:** AWE was formerly known as Artistri Sud, indicating a rebranding that reflects a broader focus on women's empowerment.
- **Scale:** The organization has a total of 72 forms and has conducted 6 email campaigns, indicating active engagement with their audience.
- **Impact Metrics:** Specific metrics on the number of women supported or trained are not detailed on the website but are implied through their program descriptions.
- **Volunteer Info:** While specific volunteer information is not provided, the organization likely encourages community involvement through events and campaigns.

#### 6. Writing Guidelines
- **Style:** Maintain a friendly and inspiring tone, using inclusive language that resonates with a diverse audience.
- **Structure:** Use clear headings and bullet points for easy readability. Incorporate emojis where appropriate to enhance engagement.
- **Calls to Action:** Include strong calls to action that encourage donations, participation in events, or sharing of information.
- **Content Focus:** Highlight stories of impact and testimonials from women who have benefited from AWE's programs to personalize the message and illustrate the organization's effectiveness.

### Conclusion
This context profile provides a comprehensive overview of AWE - Action for Women's Empowerment, focusing on their mission, activities, tone, and communication style. Utilizing this information will help create personalized and effective content that aligns with the organization's values and engages their audience effectively.

Remettre en question le statu quo: Les femmes entrepreneurs à l'origine du changement, mars 4, 19h30 à 20h30. Le lien vers l'événement vous sera envoyé par e-mail avant le 1er mars.

Entrée générale

Challenging "Business As Usual": Women Entrepreneurs Leading Change.
March 4, 2021 7:30 pm to 8:30 pm.

Link to the event: https://mcgill.zoom.us/u/kzHxGD0Cb?fbclid=IwAR1miSJWTL_QdkRMCooms-QqugmQ5jPf6klKox10WVg-U_bkk5v9qk0EnNQ

General admission

À l’occasion de la Journée internationale de la femme, l'organisation caritative montréalaise Artistri Sud organise sa toute première conversation en direct avec des formateurs et des diplômées de son programme d'entrepreneuriat transformationnel. Découvrez comment des femmes défavorisées en Équateur et au Vietnam défient les obstacles, créent des entreprises et apportent des changements significatifs dans leur vie et leur communauté. Rejoignez-nous pour cet événement virtuel interactif et découvrez ce que signifie réellement l'autonomisation pour les femmes et les hommes, et comment les entrepreneurs changent le monde. 
Artistri Sud est fier de présenter: Remettre en question le statu quo: Les femmes entrepreneurs à l'origine du changement, un chat international au coin du feu le 4 mars, de 19h30 à 20h30, en direct en ligne. 
Cet événement est gratuit, mais les places sont limitées et une inscription préalable est nécessaire. Cet évenement se déroulera en Anglais et en Français.
Le lien vers l'événement: https://mcgill.zoom.us/u/kzHxGD0Cb?fbclid=IwAR1miSJWTL_QdkRMCooms-QqugmQ5jPf6klKox10WVg-U_bkk5v9qk0EnNQ

Bonjour Prénom Nom, Le lien pour accéder à l’événement en ligne vous sera transmis bientôt. Restez à l’affût et vérifiez votre boîte courriel.
Au plaisir d’échanger avec vous!

À l’occasion de la Journée internationale de la femme, l'organisation caritative montréalaise Artistri Sud organise sa toute première conversation en direct avec des formateurs et des diplômées de son programme d'entrepreneuriat transformationnel. Découvrez comment des femmes défavorisées en Équateur et au Vietnam défient les obstacles, créent des entreprises et apportent des changements significatifs dans leur vie et leur communauté. Rejoignez-nous pour cet événement virtuel interactif et découvrez ce que signifie réellement l'autonomisation pour les femmes et les hommes, et comment les entrepreneurs changent le monde. 
Artistri Sud est fier de présenter: Remettre en question le statu quo: Les femmes entrepreneurs à l'origine du changement, un chat international au coin du feu le 4 mars, de 19h30 à 20h30, en direct en ligne. 
Cet événement est gratuit, mais les places sont limitées et une inscription préalable est nécessaire. Cet évenement se déroulera en Anglais et en Français.
Le lien vers l'événement: https://mcgill.zoom.us/u/kzHxGD0Cb?fbclid=IwAR1miSJWTL_QdkRMCooms-QqugmQ5jPf6klKox10WVg-U_bkk5v9qk0EnNQ

Remettre en question le statu quo: Les femmes entrepreneurs à l'origine du changement

In honour of International Women's Day, Montreal charity Artistri Sud is hosting its first ever live conversation featuring trainers and graduates of its transformational entrepreneurship program. Discover how disadvantaged women in Ecuador and Vietnam are defying the odds, building enterprises, and creating meaningful change in their lives and their communities. Join us for this interactive virtual event as we explore what empowerment really means for women and men, and how entrepreneurs are changing the world.
Artistri Sud proudly presents: Challenging "Business As Usual": Women Entrepreneurs Leading Change, an international fireside chat on March 4, 7:30 pm to 8:30 pm, live on line. 
This is a free event but places are limited and advance registration is required. The event will be held partly in English and partly in French.
Link to the event: https://mcgill.zoom.us/u/kzHxGD0Cb?fbclid=IwAR1miSJWTL_QdkRMCooms-QqugmQ5jPf6klKox10WVg-U_bkk5v9qk0EnNQ

Hello Prénom Nom, The link to the event will be sent to you shortly, so kindly watch your inbox.
We're looking forward to hosting you.

In honour of International Women's Day, Montreal charity Artistri Sud is hosting its first ever live conversation featuring trainers and graduates of its transformational entrepreneurship program. Discover how disadvantaged women in Ecuador and Vietnam are defying the odds, building enterprises, and creating meaningful change in their lives and their communities. Join us for this interactive virtual event as we explore what empowerment really means for women and men, and how entrepreneurs are changing the world.
Artistri Sud proudly presents: Challenging "Business As Usual": Women Entrepreneurs Leading Change, an international fireside chat on March 4, 7:30 pm to 8:30 pm, live on line. 
This is a free event but places are limited and advance registration is required. The event will be held partly in English and partly in French.
Link to the event: https://mcgill.zoom.us/u/kzHxGD0Cb?fbclid=IwAR1miSJWTL_QdkRMCooms-QqugmQ5jPf6klKox10WVg-U_bkk5v9qk0EnNQ

FR

AWE - Action for Women's Empowerment (formerly Artistri Sud)

Challenging "Business As Usual": Women Entrepreneurs Leading Change

General admission

Free