Dress for Success Central Alberta Women's Centre

### Context Profile for Dress for Success Central Alberta Women's Centre

#### 1. Organization Mission & Cause
**Mission:** Dress for Success Central Alberta is dedicated to empowering women to achieve economic independence by providing professional attire, a network of support, and the career development tools necessary to thrive in the workforce. Their mission emphasizes breaking the cycle of poverty and fostering self-sufficiency among women in Central Alberta.

**Cause:** The organization addresses the challenges faced by women in securing employment and achieving financial independence, particularly those from disadvantaged backgrounds.

#### 2. Type of Activities
- **Professional Attire Services:** Providing women with suitable clothing for job interviews and workplace environments.
- **Career Development Programs:** Offering workshops and resources that include resume writing, interview skills, and job search strategies.
- **Community Events:** Hosting fundraising events such as auctions (e.g., Runway Auction) to support their mission and raise awareness.
- **Networking Opportunities:** Creating a supportive community for women to connect and share experiences.

#### 3. Tone of Voice
- **Friendly and Supportive:** The language used is warm and inviting, aiming to create a sense of community and encouragement.
- **Inspiring:** Communications often focus on empowerment and success stories, motivating women to pursue their career goals.
- **Professional:** While maintaining a friendly tone, the organization also conveys professionalism, particularly in its career development messaging.

#### 4. Emoji Usage
- The website and email communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clear communication rather than informal elements like emojis.

#### 5. Key Facts
- **Founding Info:** The organization is part of the global Dress for Success network, which was established to support women in their professional journeys.
- **Scale:** Operates within Central Alberta, focusing on local women in need.
- **Impact Metrics:** Specific metrics were not detailed on the website, but the organization emphasizes the positive outcomes of their services in terms of employment success and economic independence.
- **Volunteer Info:** Opportunities for volunteering are likely available, although specific details were not highlighted on the website.

#### 6. Writing Guidelines
- **Clarity and Positivity:** Use clear, straightforward language that conveys optimism and support.
- **Empowerment Focus:** Highlight themes of empowerment, independence, and community support in all communications.
- **Call to Action:** Encourage engagement with clear calls to action, whether for donations, volunteering, or participating in events.
- **Personalization:** Incorporate personal touches in communications, such as addressing recipients by name, to enhance connection and engagement.

This context profile serves as a foundational guide for creating tailored content that aligns with the mission, tone, and activities of Dress for Success Central Alberta Women's Centre, ensuring that all communications resonate with their audience and effectively promote their cause.

LXCL:Wear it, share it, and stand with women everywhere.Your Empowerment Pin is a symbol of strength and unity. Your pin purchase invests in life changing opportunities – helping local women gain confidence, secure employment and build a better future. All proceeds help fund initiatives at Dress for Success Central Alberta.

Empowerment Pin

<p fr-original-style="box-sizing: border-box; margin-block: 0px 0.9rem; color: rgb(54, 65, 63); font-family: Futura, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" id="isPasted" style="box-sizing: border-box; color: rgb(54, 65, 63); font-family: Futura, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin: 0px; line-height: 1.5; margin-block: 0px 0.9rem;"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1763500673/wysiwyg/lu33lv8hhteazrzpg6nn.jpg" style="width: 722px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 722px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable">Launched as part of our 15th anniversary celebration, the Dress for Success Central Alberta Empowerment Pin is more than just a symbol&mdash;it&rsquo;s a statement of strength, unity, and support for women in our community.<p fr-original-style="box-sizing: border-box; margin-block: 0px 0.9rem; color: rgb(54, 65, 63); font-family: Futura, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="box-sizing: border-box; color: rgb(54, 65, 63); font-family: Futura, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin: 0px; line-height: 1.5; margin-block: 0px 0.9rem;">Our vision is to see Empowerment Pins across Central Alberta, proudly worn by both clients and supporters of Dress for Success.<p fr-original-style="box-sizing: border-box; margin-block: 0px 0.9rem; color: rgb(54, 65, 63); font-family: Futura, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="box-sizing: border-box; color: rgb(54, 65, 63); font-family: Futura, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin: 0px; line-height: 1.5; margin-block: 0px 0.9rem;">Celebrate the Season. Empower our Community.&nbsp;<p fr-original-style="box-sizing: border-box; margin-block: 0px 0.9rem; color: rgb(54, 65, 63); font-family: Futura, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="box-sizing: border-box; color: rgb(54, 65, 63); font-family: Futura, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin: 0px; line-height: 1.5; margin-block: 0px 0.9rem;">This holiday season, wear your Empowerment Pin and shop with purpose! From November 15 to January 15, enjoy discounts at local businesses while showing your support for Dress for Success Central Alberta.Wear your Empowerment Pin from Dress for Success and unlock these exclusive discounts:<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">Bo&rsquo;s Bar and Stage - $3 off Winterlust cocktail menu during happy hour&nbsp;</li><li fr-original-style="" style="box-sizing: inherit;">Three Broke Sisters &ndash; 10% off in store purchases&nbsp;</li><li fr-original-style="" style="box-sizing: inherit;">Family First Chiropractic and Wellness &ndash; 15% off vitamins and products&nbsp;</li><li fr-original-style="" style="box-sizing: inherit;">Red Deer Mechanic - $15 off your service&nbsp;</li><li fr-original-style="" style="box-sizing: inherit;">Yoga Nation Red Deer - $25 off their introductory offer&nbsp;</li><li fr-original-style="" style="box-sizing: inherit;">Age Gracefully Wellness Spa (Lacombe) - FREE Tri Wave Phototherapy session with purchase of any services ($90 value)&nbsp;</li><li fr-original-style="" style="box-sizing: inherit;">Fuzz Wax Bar &ndash; 15% off waxing services&nbsp;</li><li fr-original-style="" style="box-sizing: inherit;">Monsieur Wong&rsquo;s - Get a FREE Honey Sesame Chicken when you order any 4 or more main dishes&nbsp;</li><li fr-original-style="" style="box-sizing: inherit;">Central Alberta Dermatology - 15% off HydraFacial treatments&nbsp;</li><li fr-original-style="" style="box-sizing: inherit;">Calyx Floral Design - 10% off in store purchases&nbsp;</li><li fr-original-style="" style="box-sizing: inherit;">Stems Flowers &amp; Cafe&nbsp;- 15% off workshops&nbsp;</li><li fr-original-style="" style="box-sizing: inherit;">Sassy B Home &amp; Body - 10% off in store purchases</li><li fr-original-style="" style="box-sizing: inherit;">Parkland Nurseries &amp; Garden Centre Ltd - 10% discount off regular priced Christmas decor/ornaments, clothing and house plants (excludes poinsettias and bulbs).&nbsp;</li></ul>Let&rsquo;s build a stronger, more empowered community&mdash;together!

<span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name,Your Empowerment Pin will be available for pick up at:Dress for Success Central Alberta5571 45 Street, #5Red Deer, AB T4N 1L2 Tuesday - Thursday between 10:00 am - 4:00 pm Your support of our Empowerment Pin campaign means the world to us and to the women in Central Alberta. Together, we are building a tapestry of strength, unity, and support&mdash;and you are a pivotal thread. Launched as a symbol of empowerment, each pin makes a statement and funds initiatives that uplift women towards economic independence. Let&rsquo;s wear our pins proudly to inspire change, one woman at a time. Please visit: <a fr-original-style="" href="https://www.dfsca.ca/empowerment-pins/" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">https://www.dfsca.ca/empowerment-pins/</a> for full pin details and exclusive discounts at local businesses. Thank you! The Dress for Success Central Alberta Team

<p style="box-sizing:border-box;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;margin-block:0px 0.9rem;max-width:100%"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1763500673/wysiwyg/lu33lv8hhteazrzpg6nn.jpg" style="width:722px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />Launched as part of our 15th anniversary celebration, the Dress for Success Central Alberta Empowerment Pin is more than just a symbol—it’s a statement of strength, unity, and support for women in our community.<p style="box-sizing:border-box;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;margin-block:0px 0.9rem;max-width:100%">Our vision is to see Empowerment Pins across Central Alberta, proudly worn by both clients and supporters of Dress for Success.<p style="box-sizing:border-box;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;margin-block:0px 0.9rem;max-width:100%">Celebrate the Season. Empower our Community. <p style="box-sizing:border-box;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;margin-block:0px 0.9rem;max-width:100%">This holiday season, wear your Empowerment Pin and shop with purpose! From November 15 to January 15, enjoy discounts at local businesses while showing your support for Dress for Success Central Alberta.Wear your Empowerment Pin from Dress for Success and unlock these exclusive discounts:<ul><li>Bo’s Bar and Stage - $3 off Winterlust cocktail menu during happy hour </li><li>Three Broke Sisters – 10% off in store purchases </li><li>Family First Chiropractic and Wellness – 15% off vitamins and products </li><li>Red Deer Mechanic - $15 off your service </li><li>Yoga Nation Red Deer - $25 off their introductory offer </li><li>Age Gracefully Wellness Spa (Lacombe) - FREE Tri Wave Phototherapy session with purchase of any services ($90 value) </li><li>Fuzz Wax Bar – 15% off waxing services </li><li>Monsieur Wong’s - Get a FREE Honey Sesame Chicken when you order any 4 or more main dishes </li><li>Central Alberta Dermatology - 15% off HydraFacial treatments </li><li>Calyx Floral Design - 10% off in store purchases </li><li>Stems Flowers &amp; Cafe - 15% off workshops </li><li>Sassy B Home &amp; Body - 10% off in store purchases</li><li>Parkland Nurseries &amp; Garden Centre Ltd - 10% discount off regular priced Christmas decor/ornaments, clothing and house plants (excludes poinsettias and bulbs). </li></ul>Let’s build a stronger, more empowered community—together!

Dress for Success Central Alberta Women's Centre

One small pin, one big statement.

Empowerment Pin

$15

Add a donation for Dress for Success Central Alberta Women's Centre