DesignTO

### Context Profile for DesignTO

1. **Organization Mission & Cause**:
   - **Mission**: DesignTO is dedicated to celebrating design and its impact on our daily lives. Their mission is to engage the public in design conversations, showcasing the role of design in shaping communities and fostering innovation.
   - **Cause**: They aim to create a platform for designers, artists, and the community to connect, share ideas, and inspire one another through various design-related events and initiatives.

2. **Type of Activities**:
   - **DesignTO Festival**: An annual festival that includes exhibitions, installations, and talks, showcasing local and international design talent.
   - **Workshops and Tours**: They organize hands-on workshops and guided tours to educate the public about design practices and principles.
   - **Community Programs**: Initiatives aimed at engaging the community in design thinking and practices, often collaborating with local organizations and schools.

3. **Tone of Voice**:
   - The tone is **friendly**, **inspiring**, and **inclusive**. The language used is accessible and encourages participation, reflecting a community-oriented approach. They use exclamation points and engaging language to evoke excitement about design.

4. **Emoji Usage**:
   - DesignTO uses emojis sparingly but effectively in their communications. For example, they utilize a heart emoji (💜) in their recent campaign to convey warmth and connection. Emojis are used to enhance engagement without overwhelming the text.

5. **Key Facts**:
   - **Founding Info**: DesignTO was founded to create a platform for design in Toronto and has grown to become a significant event in the design calendar.
   - **Scale**: They have organized numerous events, with 18 total forms and 62 email campaigns indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the festival attracts thousands of attendees and features numerous local and international designers.
   - **Volunteer Info**: Opportunities for volunteering are likely available, as community engagement is a core aspect of their activities, although specific details should be confirmed on their website.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and engaging style that invites readers to participate in events and discussions. 
   - **Clarity**: Ensure that information is clear and easy to understand, avoiding jargon unless it is explained.
   - **Call to Action**: Include strong calls to action that encourage participation, whether in events, workshops, or community initiatives.
   - **Visuals**: Incorporate visuals where appropriate, as design is a visual medium, and imagery can enhance the message.

This context profile serves as a foundational guide for crafting personalized and effective content for DesignTO, aligning with their mission, activities, and community engagement strategies.

RSVP

<span fr-original-style="font-size:11pt;font-family:'Helvetica Neue',sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 11pt; font-family: "Helvetica Neue", sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>Join DesignTO for a guided tour of the exhibition &lsquo;Present. Tense.&rsquo; at&nbsp;<a fr-original-style="text-decoration:none;" href="https://www.unitedcontemporary.com/exhibitions/91-present.-tense-huy-lam-and-rod-mireau/" style="text-decoration: none; user-select: auto; box-sizing: inherit;" target="_blank"><span fr-original-style="font-size:11pt;font-family:'Helvetica Neue',sans-serif;color:#1155cc;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 11pt; font-family: "Helvetica Neue", sans-serif; color: rgb(17, 85, 204); background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>United Contemporary</a><span fr-original-style="font-size:11pt;font-family:'Helvetica Neue',sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 11pt; font-family: "Helvetica Neue", sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>&nbsp;with artist Huy Lam and Gallery Director Mel Trojkovic. Featuring works by Lam and Rod Mireau, the exhibition explores balance, tension, and transformation through sculptural forms..<span fr-original-style="font-size:11pt;font-family:'Helvetica Neue',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 11pt; font-family: "Helvetica Neue", sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>Doors Open 6:00pm<span fr-original-style="font-size:11pt;font-family:'Helvetica Neue',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 11pt; font-family: "Helvetica Neue", sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>Tour Starts 6:30pm.<span fr-original-style="font-size:11pt;font-family:'Helvetica Neue',sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 11pt; font-family: "Helvetica Neue", sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>Huy Lam<span fr-original-style="font-size:11pt;font-family:'Helvetica Neue',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 11pt; font-family: "Helvetica Neue", sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>&nbsp;is a Toronto-based multidisciplinary artist whose practice explores non-verbal communication, materiality, and tactility. A self-taught sculptor and woodworker, Lam creates meticulously collaged works on paper and finely balanced sculptures in wood and metal, drawing on his background as a professional photographer to craft precise compositions that play with light, form, and space. His work has been exhibited in Canada, Japan, and the US, with notable collections including Scotiabank Art Collection and Telus. In 2024, Lam presented his first major institutional solo exhibition, &lsquo;Yield&rsquo;, at the Grimsby Public Art Gallery..<span fr-original-style="font-size:11pt;font-family:'Helvetica Neue',sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 11pt; font-family: "Helvetica Neue", sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>Mel Trojkovic<span fr-original-style="font-size:11pt;font-family:'Helvetica Neue',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 11pt; font-family: "Helvetica Neue", sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>&nbsp;is the Gallery Director at United Contemporary, a role which allows her to champion the practices of emerging and established artists, and create a platform that supports diverse and marginalised voices. With a Masters of Art Curatorship and from the University of Melbourne, Mel has over fifteen years working in the contemporary art industry both nationally, and internationally. She is currently the co-chair for the SNAP Photography Auction in support of the Aids Committee of Toronto, and has juried various photographic and public art programs.&nbsp;

Thank you for registering for the Exhibition Tour: &lsquo;Present. Tense.&rsquo; at United Contemporary.

Join DesignTO for a guided tour of the exhibition ‘Present. Tense.’ at <a href="https://www.unitedcontemporary.com/exhibitions/91-present.-tense-huy-lam-and-rod-mireau/" target="_blank">United Contemporary</a> with artist Huy Lam and Gallery Director Mel Trojkovic. Featuring works by Lam and Rod Mireau, the exhibition explores balance, tension, and transformation through sculptural forms..Doors Open 6:00pmTour Starts 6:30pm.Huy Lam is a Toronto-based multidisciplinary artist whose practice explores non-verbal communication, materiality, and tactility. A self-taught sculptor and woodworker, Lam creates meticulously collaged works on paper and finely balanced sculptures in wood and metal, drawing on his background as a professional photographer to craft precise compositions that play with light, form, and space. His work has been exhibited in Canada, Japan, and the US, with notable collections including Scotiabank Art Collection and Telus. In 2024, Lam presented his first major institutional solo exhibition, ‘Yield’, at the Grimsby Public Art Gallery..Mel Trojkovic is the Gallery Director at United Contemporary, a role which allows her to champion the practices of emerging and established artists, and create a platform that supports diverse and marginalised voices. With a Masters of Art Curatorship and from the University of Melbourne, Mel has over fifteen years working in the contemporary art industry both nationally, and internationally. She is currently the co-chair for the SNAP Photography Auction in support of the Aids Committee of Toronto, and has juried various photographic and public art programs.

DesignTO

Exhibition Tour: ‘Present. Tense.’ at United Contemporary

129 Tecumseth St.

RSVP

free