mai/son

### Context Profile for mai/son

#### 1. Organization Mission & Cause
**Mission**: mai/son is dedicated to fostering a vibrant cultural community in Montreal through the promotion of music and art. Their mission emphasizes inclusivity, creativity, and the importance of cultural expression as a means of connecting individuals and communities.

**Cause**: The organization aims to provide a platform for artists and musicians, creating opportunities for collaboration and engagement within the local community. They focus on enriching the cultural landscape of Montreal and supporting emerging talents.

#### 2. Type of Activities
- **Events**: mai/son hosts various cultural events, including music and art festivals. The most notable upcoming event is the "Expo 88 Festival II," a two-day festival scheduled for October 17th to 18th, 2025.
- **Community Programs**: They facilitate workshops, exhibitions, and performances that encourage community participation and artistic development.
- **Fundraising Campaigns**: The organization conducts fundraising initiatives to support their events and community programs.

#### 3. Tone of Voice
- **Tone**: The tone of mai/son's communications is friendly, inviting, and enthusiastic. They aim to create a sense of community and excitement around their events and initiatives.
- **Language Style**: The language is accessible and engaging, often using a conversational style that encourages participation and connection.

#### 4. Emoji Usage
- **Emojis**: The website and email communications do not prominently feature emojis. However, they may consider using them in social media or informal communications to enhance engagement and express enthusiasm.

#### 5. Key Facts
- **Founding Info**: Specific founding details were not found on the website, indicating a need for further research or direct inquiry.
- **Scale**: mai/son operates within the Montreal area, focusing on local artists and community engagement.
- **Impact Metrics**: The website does not provide specific metrics but emphasizes community involvement and cultural enrichment as key outcomes.
- **Volunteer Info**: There is no explicit mention of volunteer opportunities on the website, but they may be involved in event organization and community programs.

#### 6. Writing Guidelines
- **Style**: Use a friendly and approachable tone, incorporating conversational language that resonates with the local community.
- **Engagement**: Encourage participation and excitement about events, using inclusive language that invites readers to join.
- **Clarity**: Ensure that information about events and programs is clear and concise, making it easy for readers to understand how they can get involved.
- **Call to Action**: Include strong calls to action in communications, motivating readers to participate in events or support fundraising efforts.

This context profile should serve as a foundational guide for creating personalized and engaging content for mai/son, aligning with their mission and community-focused initiatives.

Grants access to all festival activities

Includes Thursday Night, Friday Night, Saturday Afternoon, and Saturday Night

Festival Pass

A night of music to tug on your heartstrings featuring Hank's Dream, Brad Barr from the Barr Brothers, and Peter Lannon.

Doors at 6pm on Thursday, January 23rd

General Admission Thursday January 23rd

A night of indie sleaze and raucous rock featuring Fake Friends, Sunray Minor, and Amaryllis.

Doors at 6pm on Friday, January 24th

General Admission Friday January 24th

A relaxing ambient afternoon featuring soothing soundscapes curated by Patrick, cozy visuals from vjolly, and an interactive art activity upstairs.

1-4pm on Saturday January 25th

General Admission (Afternoon) Saturday January 25th

A special closing night indie and shoegaze performances of the highest order featuring frown line, Hearts of Palm, and Fleeting Colours.

Doors at 6pm on Saturday January 25th

General Admission (Night) Saturday January 25th

Expo 88 is a three-day music and art festival taking place at mai/son in Montreal from January 23rd to 25th, 2025.

Hi <span data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for purchasing a ticket to Expo 88! We are grateful for your support and excited to share a wonderful weekend of art and music with you. See you soon! The mai/son team

Expo 88 is a three-day music and art festival taking place at mai/son in Montreal from January 23rd to 25th, 2025.

mai/son

Expo 88 Festival

mai/son

Festival Pass

$20

General Admission Thursday January 23rd

$15

General Admission Friday January 24th

$15

General Admission (Afternoon) Saturday January 25th

$15

General Admission (Night) Saturday January 25th

$15