Storytelling Toronto

### Context Profile for Storytelling Toronto

1. **Organization Mission & Cause:**
   - **Mission:** Storytelling Toronto is dedicated to fostering the art of storytelling in the community. They aim to empower individuals to express themselves through storytelling, enhancing personal and cultural narratives.
   - **Cause:** The organization focuses on the intersection of storytelling, culture, and community engagement, promoting the importance of narrative in personal and collective experiences.

2. **Type of Activities:**
   - **Workshops:** They offer various storytelling workshops, including improv and traditional storytelling techniques, aimed at building confidence and skills.
   - **Events:** Regular storytelling events and performances that engage the community and showcase local talent.
   - **Courses:** They provide structured courses that cater to different skill levels, such as the "Improv for Storytellers" course mentioned in the recent campaign.
   - **Community Programs:** Initiatives that involve local storytelling, often highlighting diverse cultural narratives.

3. **Tone of Voice:**
   - The tone of the website and communications is **friendly**, **encouraging**, and **inspiring**. The language is accessible and inviting, aiming to create a welcoming atmosphere for participants of all backgrounds and skill levels.
   - Communications often include motivational phrases that emphasize personal growth and community connection.

4. **Emoji Usage:**
   - The website and email communications do not prominently feature emojis. The tone remains professional and engaging without relying on emoji usage. This suggests a preference for clear and straightforward communication.

5. **Key Facts:**
   - **Founding Info:** Specific founding details were not available on the website, but the organization has established itself as a key player in the Toronto storytelling scene.
   - **Scale:** The organization has conducted 65 email campaigns and has multiple forms for registrations and inquiries, indicating an active engagement with its audience.
   - **Impact Metrics:** While specific metrics were not detailed, the emphasis on community involvement and storytelling suggests a significant impact on local culture and personal development.
   - **Volunteer Info:** Information on volunteering opportunities was not explicitly mentioned, but the organization likely welcomes community involvement given its community-focused mission.

6. **Writing Guidelines:**
   - **Style:** Use a conversational and warm tone that invites participation. Focus on storytelling elements that resonate with the audience's personal experiences.
   - **Structure:** Keep content clear and organized, using headings and bullet points for easy readability. Include calls to action that encourage registration and participation.
   - **Personalization:** Use personalized greetings in communications, as seen in the email campaigns (e.g., addressing recipients by name).
   - **Content Focus:** Highlight the benefits of storytelling and the transformative power of their workshops and courses. Use testimonials or success stories when available to enhance credibility and relatability.

This context profile serves as a comprehensive guide for generating tailored content that aligns with Storytelling Toronto's mission, activities, and communication style.

Half Page Ad

Quarter Page Ad

Eighth Page Ad

Through this venture you will be building brand awareness, improving your brand image and increasing your client base through new communities, while supporting the arts through attendee engagement. Your support will help reinvest in the cultural life of the Annex Community, though 100 hours of Professional Storytelling Concerts, Workshops, and Talkbacks. Your impact will help uplift an artistic community that has existed since 1979, and be felt for future Festivals to come.&nbsp;The 8.5&quot; x 11&quot; Colour Guide will reach thousands of patrons in print and online.&nbsp;It will be available on our website at torontostorytellingfestival.ca on April 4th.<ul style="margin-left: 20px ;"><li style="color: rgb(0, 0, 0);">Half Page (8.5&quot; x 5.5&quot;) - $120 +HST</li><li style="color: rgb(0, 0, 0);">Quarter Page (4.25&quot; x 5.5&quot;) - $60 +HST</li><li style="color: rgb(0, 0, 0);">Eighth Page (4.25&quot; x 2.25&quot;) - $30 + HST</li></ul>Chose your size and make payment by March 14th&nbsp;Artwork is due by March 28th to <a class="fr-strong" href="mailto:mandymaclean@storytellingtoronto.org">mandymaclean@storytellingtoronto.org</a>

Hello Prénom Nom, Thank you from the bottom of our hearts for purchasing an ad in the 2022 Toronto International Storytelling Festival program! With your support will surely achieve this season&rsquo;s goals and create a sustainable artistic addition to the cultural life of the GTA.&nbsp; Ads could be a promotion, coupon, invitation, or any type of advertising! Stuck for ideas? Contact us to brainstorm! As a reminder, please be sure to send us your image before March 28th with the following specs:<ul><li style="color: rgb(0, 0, 0);">PDF 300dpi</li><li style="color: rgb(0, 0, 0);">CMYK</li><li style="color: rgb(0, 0, 0);">0.125&quot; bleed</li><li style="color: rgb(0, 0, 0);">Cropmarks</li></ul>Feel free to reach out if you have any other questions or need more info.Kind regards. Mandy E. MacLeanmandymaclean@storytellingtoronto.org

Through this venture you will be building brand awareness, improving your brand image and increasing your client base through new communities, while supporting the arts through attendee engagement. Your support will help reinvest in the cultural life of the Annex Community, though 100 hours of Professional Storytelling Concerts, Workshops, and Talkbacks. Your impact will help uplift an artistic community that has existed since 1979, and be felt for future Festivals to come. The 8.5" x 11" Colour Guide will reach thousands of patrons in print and online. It will be available on our website at torontostorytellingfestival.ca on April 4th.<ul><li>Half Page (8.5" x 5.5") - $120 +HST</li><li>Quarter Page (4.25" x 5.5") - $60 +HST</li><li>Eighth Page (4.25" x 2.25") - $30 + HST</li></ul>Chose your size and make payment by March 14th Artwork is due by March 28th to <a href="mailto:mandymaclean@storytellingtoronto.org">mandymaclean@storytellingtoronto.org</a>

Storytelling Toronto

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