Muslim Students' Association at McGill University

### Context Profile for the Muslim Students' Association at McGill University

#### 1. Organization Mission & Cause
The Muslim Students' Association (MSA) at McGill University aims to foster a sense of community among Muslim students, promote Islamic values, and provide a platform for cultural and religious expression. Their mission includes supporting students academically, socially, and spiritually while also engaging with broader societal issues affecting the Muslim community. The MSA emphasizes resilience, justice, and hope, particularly in the context of current global events impacting Muslim populations.

#### 2. Type of Activities
The MSA organizes a variety of activities, including:
- **Cultural Events**: Such as gatherings to commemorate significant dates, like the recent event titled "A Story of Resilience: We Will Never Forget."
- **Educational Programs**: Hosting speakers and discussions that address social justice and community resilience.
- **Fundraising Campaigns**: Engaging in initiatives that support both local and international causes relevant to the Muslim community.
- **Community Support**: Providing resources and support for Muslim students navigating university life.

#### 3. Tone of Voice
The tone of voice used by the MSA is:
- **Friendly and Inviting**: The language is warm and welcoming, aiming to create a sense of belonging.
- **Inspiring**: Communications often reflect themes of resilience, hope, and community support.
- **Informal yet Respectful**: While the tone is casual, it maintains a level of professionalism appropriate for a university setting.

#### 4. Emoji Usage
The MSA utilizes emojis in their communications to enhance engagement and convey emotions. For instance, they use calendar (📆) and location (📍) emojis in event announcements. The frequency of emoji usage appears to be moderate, primarily used in event promotions and social media posts to make the content more relatable and visually appealing.

#### 5. Key Facts
- **Founding Info**: The specific founding date is not mentioned on the website, but the MSA has been a longstanding organization at McGill University.
- **Scale**: The MSA has a significant presence with 38 total forms and 87 email campaigns, indicating active engagement with their community.
- **Impact Metrics**: While specific metrics are not detailed, the MSA's events and campaigns suggest a focus on community involvement and support.
- **Volunteer Info**: The MSA likely has volunteer opportunities, but specific details would need to be confirmed through direct inquiry or additional resources.

#### 6. Writing Guidelines
- **Use Inclusive Language**: Ensure that communications are welcoming to all students, regardless of their background.
- **Incorporate Storytelling**: Highlight personal stories and experiences to create emotional connections.
- **Maintain Clarity and Brevity**: Keep messages concise and to the point, especially in event announcements and calls to action.
- **Utilize Visuals**: When possible, include images or graphics to accompany text, particularly in social media and email campaigns.
- **Engage with Current Events**: Reflect on current issues affecting the Muslim community, using language that resonates with students' experiences.

This context profile serves as a foundational guide for crafting personalized and effective communications for the Muslim Students' Association at McGill University.

General admission

✈️The MSA plane has arrived at its first destination: The Middle East!🌎 Come join us for this year’s first community iftar!✨We will be having two dates — one for the brothers and one for the sisters. Dress Code: We encourage everyone to wear their cultural clothes :) Sisters’ Iftar: 📅 Date: Monday, October 2nd⏰ Time: 5:45 PM📌 Location: Jeanne-Mance Park Tickets are limited and required, so make sure to get yours soon!See you all there, inshaAllah! ✨ <span style="font-size:14px;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Please note the following:<ul><li style="list-style-type:disc;font-size:14px;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;box-sizing:inherit">Prayer arrangements will be made. Scarves, skirts, etc will also be available but in limited quantities.</li><li style="list-style-type:disc;font-size:14px;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;box-sizing:inherit">Vegetarian options will be available.</li><li style="list-style-type:disc;font-size:14px;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;box-sizing:inherit">A meal is not guaranteed even with a ticket after 6:10 PM. </li></ul>

Alsalam Alaikum <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name,Thank you for registering to our first community iftar: Middle Eastern Iftar! Sisters’ Iftar: 📅 Date: Monday, October 2nd⏰ Time: 5:45 PM📌 Location: Jeanne-Mance ParkDress Code: We encourage everyone to wear their cultural clothes :) Please note the following:<ul><li style="list-style-type:disc;font-size:14px;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;box-sizing:inherit">Prayer arrangements will be made and scarves, skirts, etc will also be available but in limited quantities.</li><li style="list-style-type:disc;font-size:14px;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;box-sizing:inherit">Vegetarian options will be available.</li><li style="list-style-type:disc;font-size:14px;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;box-sizing:inherit">A meal is not guaranteed even with a ticket after 6:10 PM. </li></ul>If you have any questions feel free to reach out to us via social media, @msamcgill on Instagram and Facebook, or simply email us at <a href="mailto:community@msamcgill.com">community@msamcgill.com</a>.<p style="margin:0px;color:rgb(59, 63, 68);font-family:arial, helvetica, sans-serif;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:490px;box-sizing:inherit"> Looking forward to seeing you on Monday!MSA McGill

✈️The MSA plane has arrived at its first destination: The Middle East!🌎 Come join us for this year’s first community iftar!✨We will be having two dates — one for the brothers and one for the sisters. Dress Code: We encourage everyone to wear their cultural clothes :) Sisters’ Iftar: 📅 Date: Monday, October 2nd⏰ Time: 5:45 PM📌 Location: Jeanne-Mance Park Tickets are limited and required, so make sure to get yours soon!See you all there, inshaAllah! ✨ Please note the following:<ul><li>Prayer arrangements will be made. Scarves, skirts, etc will also be available but in limited quantities.</li><li>Vegetarian options will be available.</li><li>A meal is not guaranteed even with a ticket after 6:10 PM. </li></ul>

Muslim Students' Association at McGill University

Middle Eastern Iftar (Sisters' Iftar)

Jeanne-Mance Park

General admission

Free