Big Brothers Big Sisters of Centre Wellington

### Context Profile for Big Brothers Big Sisters of Centre Wellington

#### 1. Organization Mission & Cause
Big Brothers Big Sisters of Centre Wellington (BBBSCW) is dedicated to creating and supporting one-to-one mentoring relationships that ignite the potential of children and youth in the Centre Wellington area. Their mission is to foster positive relationships that help young people develop the skills and confidence they need to succeed in life. The organization believes in the power of mentorship to create a brighter, more compassionate world for children and youth.

#### 2. Type of Activities
BBBSCW engages in various activities, including:
- **Mentoring Programs:** Pairing adult volunteers (Bigs) with children (Littles) to provide guidance and support.
- **Fundraising Events:** Hosting events like the "Fun Pickleball Tournament" to raise funds for their programs.
- **Community Engagement:** Organizing activities that promote community involvement and awareness about the importance of mentorship.

#### 3. Tone of Voice
The tone of voice used by BBBSCW is:
- **Friendly and Inviting:** The language is warm and welcoming, encouraging community participation.
- **Inspiring:** The content often emphasizes the positive impact of mentorship and the importance of supporting youth.
- **Casual yet Professional:** While maintaining professionalism, the tone is approachable, making it easy for potential volunteers and donors to connect with the organization.

#### 4. Emoji Usage
The organization utilizes emojis in their communications, particularly in event promotions (e.g., 🎉 for celebrations). This usage adds a light-hearted and engaging element to their messaging, making it more relatable and fun for the audience.

#### 5. Key Facts
- **Founding Info:** Specific founding details were not available on the website, but the organization is part of the larger Big Brothers Big Sisters network, which has a long-standing history.
- **Scale:** The organization has a total of 89 forms and has conducted 45 email campaigns, indicating a robust engagement strategy.
- **Impact Metrics:** While specific metrics were not detailed on the website, the emphasis on mentorship suggests a focus on positive outcomes for youth in the community.
- **Volunteer Info:** The organization actively recruits volunteers to serve as mentors, highlighting the importance of community involvement in their mission.

#### 6. Writing Guidelines
- **Use of Personalization:** Incorporate personal touches in communications, such as addressing recipients by name.
- **Engaging Language:** Use an inviting and enthusiastic tone, especially when promoting events or thanking supporters.
- **Clarity and Conciseness:** Ensure that messages are straightforward and easy to understand, avoiding overly complex language.
- **Incorporate Visual Elements:** Utilize emojis and engaging visuals to enhance the appeal of communications, particularly in social media and event promotions.

This context profile serves as a foundational guide for generating personalized and effective content for Big Brothers Big Sisters of Centre Wellington, ensuring alignment with their mission, tone, and audience engagement strategies.

Exclusive Social Media mentions prior to event (1)	
Social Media mention in sponsor thank you post	
Tickets to Event (8)		
Corporate Logo Featured/Linked on BBBSCW Website	
Your logo featured in post event thank you email to all participants	
Corporate Logo/ Name rotating on sponsor wall 	
Corporate Logo/Name Showcased on sponsor wall 	
Corporate Logo/Name on Tent Card

Bigger Together

Social Media mention in sponsor thank you post	
Tickets to Event (4)	
Your logo featured in post event thank you email to all participants	
Corporate Logo/ Name rotating on sponsor wall	
Corporate Logo/Name on Tent Card	
Corporate Logo/Name on sponsor wall

Ignite Potential

Social Media mention in sponsor thank you post	
Tickets to Event (2)	
Seeds of Hope Sponsor Signage	
Corporate Logo/Name rotating on Sponsor Wall

Seeds of Hope

Miracle Grow

<p><br /></p><p style="color:rgb(32, 31, 30);font-size:15px;font-family:-apple-system, HelveticaNeue">Big Brothers Big Sisters of Centre Wellington is proud to host our 3rd Annual Harvesting Hope  breakfast event. This event brings the Fall bounty together to harvest hope and support for brighter tomorrows for youth in Centre Wellington.</p><p style="color:rgb(32, 31, 30);font-size:15px;font-family:-apple-system, HelveticaNeue"><br /></p><p style="color:rgb(32, 31, 30);font-size:15px;font-family:-apple-system, HelveticaNeue">We look forward to you joining us on October 4, 2022 as we continue to spread our message of hope and recognize the need to support vulnerable youth in our community through the pandemic and beyond.</p><p style="color:rgb(32, 31, 30);font-size:15px;font-family:-apple-system, HelveticaNeue"><br /></p><p> </p>

<p>Hello <span class="fr-deletable styled-tag-chip " contenteditable="false" data-custom-variable="{{firstname}}">Prénom</span> <span class="fr-deletable styled-tag-chip " contenteditable="false" data-custom-variable="{{lastname}}">Nom</span>,</p><p><br /></p><p><br /></p><div>On behalf of the children and youth we serve, thank you for joining us in Harvesting Hope for a brighter tomorrow. We look forward to seeing you on October 4, 2022! </div><div><br /></div><div>If you have any questions or require additional information, please do not hesitate to contact me directly,</div><div><br /></div><div>Victoria Sookram</div><p><a href="mailto:victoria.sookram@bigbrothersbigsisters.ca">victoria.sookram@bigbrothersbigsisters.ca</a> </p><p><br /></p><div><br /></div><div><p style="margin:0in 0in 0.0001pt;font-size:11pt;font-family:Calibri, sans-serif;color:rgb(32, 31, 30)"><br /></p></div><p><br /></p>

<p><br /></p><p>Big Brothers Big Sisters of Centre Wellington is proud to host our 3rd Annual Harvesting Hope  breakfast event. This event brings the Fall bounty together to harvest hope and support for brighter tomorrows for youth in Centre Wellington.</p><p><br /></p><p>We look forward to you joining us on October 4, 2022 as we continue to spread our message of hope and recognize the need to support vulnerable youth in our community through the pandemic and beyond.</p><p><br /></p><p> </p>

Big Brothers Big Sisters of Centre Wellington

Sponsorship Harvesting Hope Breakfast Event 2022

7445 Wellington County Rd 21

Add a donation for Big Brothers Big Sisters of Centre Wellington

Bigger Together

$3,000

Ignite Potential

$1,500

Seeds of Hope

$300

Miracle Grow

$100