Big Brothers Big Sisters of Centre Wellington

### Context Profile for Big Brothers Big Sisters of Centre Wellington

#### 1. Organization Mission & Cause
Big Brothers Big Sisters of Centre Wellington (BBBSCW) is dedicated to creating and supporting one-to-one mentoring relationships that ignite the potential of children and youth in the Centre Wellington area. Their mission is to foster positive relationships that help young people develop the skills and confidence they need to succeed in life. The organization believes in the power of mentorship to create a brighter, more compassionate world for children and youth.

#### 2. Type of Activities
BBBSCW engages in various activities, including:
- **Mentoring Programs:** Pairing adult volunteers (Bigs) with children (Littles) to provide guidance and support.
- **Fundraising Events:** Hosting events like the "Fun Pickleball Tournament" to raise funds for their programs.
- **Community Engagement:** Organizing activities that promote community involvement and awareness about the importance of mentorship.

#### 3. Tone of Voice
The tone of voice used by BBBSCW is:
- **Friendly and Inviting:** The language is warm and welcoming, encouraging community participation.
- **Inspiring:** The content often emphasizes the positive impact of mentorship and the importance of supporting youth.
- **Casual yet Professional:** While maintaining professionalism, the tone is approachable, making it easy for potential volunteers and donors to connect with the organization.

#### 4. Emoji Usage
The organization utilizes emojis in their communications, particularly in event promotions (e.g., 🎉 for celebrations). This usage adds a light-hearted and engaging element to their messaging, making it more relatable and fun for the audience.

#### 5. Key Facts
- **Founding Info:** Specific founding details were not available on the website, but the organization is part of the larger Big Brothers Big Sisters network, which has a long-standing history.
- **Scale:** The organization has a total of 89 forms and has conducted 45 email campaigns, indicating a robust engagement strategy.
- **Impact Metrics:** While specific metrics were not detailed on the website, the emphasis on mentorship suggests a focus on positive outcomes for youth in the community.
- **Volunteer Info:** The organization actively recruits volunteers to serve as mentors, highlighting the importance of community involvement in their mission.

#### 6. Writing Guidelines
- **Use of Personalization:** Incorporate personal touches in communications, such as addressing recipients by name.
- **Engaging Language:** Use an inviting and enthusiastic tone, especially when promoting events or thanking supporters.
- **Clarity and Conciseness:** Ensure that messages are straightforward and easy to understand, avoiding overly complex language.
- **Incorporate Visual Elements:** Utilize emojis and engaging visuals to enhance the appeal of communications, particularly in social media and event promotions.

This context profile serves as a foundational guide for generating personalized and effective content for Big Brothers Big Sisters of Centre Wellington, ensuring alignment with their mission, tone, and audience engagement strategies.

You could win one (1) roundtrip flight for two (2) guests to any regularly scheduled WestJet destination*, LUGGAGE for Two and $500 CASH! Prizes generously donated by WestJet Cares for Kids, the BBBSCW Board and Canadian Tire

Winner will be announced March 25, 2023

Grand Prize Raffle Ticket

You could win one (1) roundtrip flight for two (2) guests to any regularly scheduled WestJet destination*, LUGGAGE for Two and $500 CASH! Prizes generously donated by WestJet Cares for Kids, the BBBSCW Board and Canadian Tire. Limited tickets available for purchase by the public and the remaining will be for Big Night Out Gala attendees*(no cash value, fees, taxes, surcharges not included, blackout dates and restrictions apply) Please note: Must be 18+License #M805498

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you from the bottom of my heart for purchasing a Grand Prize Raffle ticket!  As a reminder, the winner will be announced at the Big Night Out Gala on March 25, 2023. If your name is called and you are not in attendance, we will contact you the next business day. Kind regards. Victoria Sookramvictoria.sookram@bigbrothersbigsisters.ca5197870106

You could win one (1) roundtrip flight for two (2) guests to any regularly scheduled WestJet destination*, LUGGAGE for Two and $500 CASH! Prizes generously donated by WestJet Cares for Kids, the BBBSCW Board and Canadian Tire. Limited tickets available for purchase by the public and the remaining will be for Big Night Out Gala attendees*(no cash value, fees, taxes, surcharges not included, blackout dates and restrictions apply) Please note: Must be 18+License #M805498

Big Brothers Big Sisters of Centre Wellington

GRAND PRIZE RAFFLE

Grand Prize Raffle Ticket

$50