MERS Marine Education and Research Society

### Context Profile for MERS Marine Education and Research Society

1. **Organization Mission & Cause**:
   - **Mission**: The MERS Marine Education and Research Society is dedicated to marine conservation through education, research, and response efforts. Their primary focus is on the study and protection of marine wildlife, particularly whales, and their habitats.
   - **Cause**: MERS aims to foster a deeper understanding of marine ecosystems and promote sustainable practices to protect these vital resources.

2. **Type of Activities**:
   - **Wildlife Watching Trips**: MERS organizes excursions, such as the "MERS Fundraising Trip 2025 - Port McNeill," where participants can observe marine wildlife, particularly Humpback Whales, while learning about ongoing research efforts.
   - **Educational Programs**: They provide educational resources and experiences aimed at increasing public awareness and understanding of marine life.
   - **Research Initiatives**: MERS conducts scientific research to monitor and protect marine species and their habitats.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **informative**, and **inspiring**. It aims to engage the audience with a sense of excitement about marine life and conservation efforts. The language is accessible, aiming to connect with a broad audience, from casual participants to serious supporters.

4. **Emoji Usage**:
   - The website and communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clear communication about events and initiatives without the use of informal symbols.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website, but MERS has established itself as a key player in marine education and research.
   - **Scale**: MERS has a total of 13 forms and 13 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics**: While specific metrics are not detailed, the organization highlights the importance of funds raised for their education and research work.
   - **Volunteer Info**: Information on volunteer opportunities is not explicitly stated, but the organization likely engages volunteers in their events and research activities.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and engaging tone that invites participation and conveys enthusiasm for marine conservation.
   - **Structure**: Keep content clear and organized, using headings and bullet points where appropriate to enhance readability.
   - **Call to Action**: Include strong calls to action that encourage readers to participate in events, donate, or learn more about marine conservation.
   - **Personalization**: Use personalized greetings in communications (e.g., addressing recipients by name) to foster a connection with the audience.

This context profile serves as a foundational guide for creating tailored content that aligns with MERS Marine Education and Research Society's mission, activities, and communication style.

This event is free, if schools have budget for presentations or if you would like to donate to MERS, the support would be deeply valued. Donations can be added below.

Webinar Registration - MERS Ocean Day - Leatherbacks in BC

Leatherbacks in BC&nbsp; They&#39;re out there, you know!&nbsp; Join us on June 8th, 2026 at 1:30 pm PDT, for a FREE Ocean Day webinar for schools about Leatherback Sea Turtles. This endangered species belongs in BC waters, coming all the way from Indonesia to feed. Their adaptations are astounding!&nbsp;<span fr-original-style="font-size: 14px;;color:rgb(5,5,5);font-variant-ligatures:normal;background-color:rgb(255,255,255);font-style:normal;" style="font-size: 14px; color: rgb(5, 5, 5); font-variant-ligatures: normal; background-color: rgb(255, 255, 255); font-style: normal; box-sizing: inherit;"><span contenteditable="false" draggable="false" fr-original-class="fr-img-caption fr-draggable" fr-original-style="width: 485px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" style="width: 485px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; box-sizing: inherit;"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1775100994/wysiwyg/vtjxgxfsjgkbvatq4qil.png" style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable"><span contenteditable="true" fr-original-class="fr-inner" fr-original-style="" style="outline: transparent solid 0px; box-sizing: border-box; margin: auto; display: block; padding: 5px 5px 10px; font-size: 14px; font-weight: 400; opacity: 0.9; width: 100%;">Illustration by Uko GorterWe are so fortunate to have Lisa Spaven from Fisheries and Oceans Canada provide the presentation. Lisa is the lead author of the January 2026 paper &quot;<a fr-original-style="" href="https://onlinelibrary.wiley.com/doi/10.1002/ece3.72513" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">They&rsquo;re Out There, You Know: Sea Turtle Sightings and Strandings in Canadian Pacific Waters</a>.&rdquo; To the non-teacher adults reading here, YES you too can join the webinar ☺️. The content will be appropriate for all ages, but the educational approach will be aimed at elementary school students, and they will be the priority for discussion and answering questions. <span fr-original-style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Helvetica; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; float: none; display: inline !important;;color:rgb(5,5,5);font-variant-ligatures:normal;background-color:rgb(255,255,255);font-style:normal;" style="caret-color: rgb(0, 0, 0); font-family: Helvetica; font-size: 14px; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; float: none; color: rgb(5, 5, 5); font-variant-ligatures: normal; background-color: rgb(255, 255, 255); font-style: normal; display: inline !important; box-sizing: inherit;"><span fr-original-style="color:rgb(5,5,5);font-variant-ligatures:normal;background-color:rgb(255,255,255);font-style:normal;" style="color: rgb(5, 5, 5); font-variant-ligatures: normal; background-color: rgb(255, 255, 255); font-style: normal; box-sizing: inherit;"> <span fr-original-style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Helvetica; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; float: none; display: inline !important;" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Helvetica; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; float: none; display: inline !important; box-sizing: inherit;">The webinar will be ~30 minutes followed by ~15 minutes for questions.<span fr-original-style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Helvetica; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; float: none; display: inline !important;;color:rgb(5,5,5);font-variant-ligatures:normal;background-color:rgb(255,255,255);font-style:normal;" style="caret-color: rgb(0, 0, 0); font-family: Helvetica; font-size: 14px; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; float: none; color: rgb(5, 5, 5); font-variant-ligatures: normal; background-color: rgb(255, 255, 255); font-style: normal; display: inline !important; box-sizing: inherit;"><span fr-original-style="color:rgb(5,5,5);font-variant-ligatures:normal;background-color:rgb(255,255,255);font-style:normal;" style="color: rgb(5, 5, 5); font-variant-ligatures: normal; background-color: rgb(255, 255, 255); font-style: normal; box-sizing: inherit;"><span fr-original-style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Helvetica; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; float: none; display: inline !important;" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Helvetica; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; float: none; display: inline !important; box-sizing: inherit;"> <span fr-original-style="color: rgb(5, 5, 5); font-variant-ligatures: normal; background-color: rgb(255, 255, 255); font-style: normal; font-size: 24px;" style="color: rgb(5, 5, 5); font-variant-ligatures: normal; background-color: rgb(255, 255, 255); font-style: normal; font-size: 24px; box-sizing: inherit;">Please be sure to register.&nbsp; <span fr-original-style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Helvetica; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; float: none; display: inline !important;;color:rgb(5,5,5);font-variant-ligatures:normal;background-color:rgb(255,255,255);font-style:normal;" style="caret-color: rgb(0, 0, 0); font-family: Helvetica; font-size: 14px; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; float: none; color: rgb(5, 5, 5); font-variant-ligatures: normal; background-color: rgb(255, 255, 255); font-style: normal; display: inline !important; box-sizing: inherit;"><span fr-original-style="color:rgb(5,5,5);font-variant-ligatures:normal;background-color:rgb(255,255,255);font-style:normal;" style="color: rgb(5, 5, 5); font-variant-ligatures: normal; background-color: rgb(255, 255, 255); font-style: normal; box-sizing: inherit;"><span fr-original-style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Helvetica; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; float: none; display: inline !important;" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Helvetica; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; float: none; display: inline !important; box-sizing: inherit;">______________________________ <span fr-original-style="color:rgb(5,5,5);font-variant-ligatures:normal;background-color:rgb(255,255,255);font-style:normal;" style="color: rgb(5, 5, 5); font-variant-ligatures: normal; background-color: rgb(255, 255, 255); font-style: normal; box-sizing: inherit;"> <span contenteditable="false" draggable="false" fr-original-class="fr-img-caption fr-draggable" fr-original-style="width: 485px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" style="width: 485px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; box-sizing: inherit;"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1775101178/wysiwyg/ubpwoviz8gnrlj3k0sde.jpg" style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable"><span contenteditable="true" fr-original-class="fr-inner" fr-original-style="" style="outline: transparent solid 0px; box-sizing: border-box; margin: auto; display: block; padding: 5px 5px 10px; font-size: 14px; font-weight: 400; opacity: 0.9; width: 100%;">Leatherback Sea Turtle documented near Haida Gwaii in July 2025 - Victoria Bradshaw and Aidan Horne.&nbsp;

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name , Yeah! You are registered for&nbsp;Leatherbacks in BC - They&#39;re out there, you know!&nbsp; The webinar is on June 8th, 1:30 to 2:30 PDT with sea turtle expert, Lisa Spaven.&nbsp; Please access the webinar via this link&nbsp;<a fr-original-style="" href="https://us02web.zoom.us/j/86005627570" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">https://us02web.zoom.us/j/86005627570</a> We look forward to celebrating Ocean Day with you! With best wishes from the Team at the Marine Education and Research Society.&nbsp; <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1740606966/iis4hwtsuptivhj0rhib.jpg" style="width: 151px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 151px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-class="fr-draggable"> -

Leatherbacks in BC  They're out there, you know!  Join us on June 8th, 2026 at 1:30 pm PDT, for a FREE Ocean Day webinar for schools about Leatherback Sea Turtles. This endangered species belongs in BC waters, coming all the way from Indonesia to feed. Their adaptations are astounding! <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1775100994/wysiwyg/vtjxgxfsjgkbvatq4qil.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />Illustration by Uko GorterWe are so fortunate to have Lisa Spaven from Fisheries and Oceans Canada provide the presentation. Lisa is the lead author of the January 2026 paper "<a href="https://onlinelibrary.wiley.com/doi/10.1002/ece3.72513" target="_blank">They’re Out There, You Know: Sea Turtle Sightings and Strandings in Canadian Pacific Waters</a>.” To the non-teacher adults reading here, YES you too can join the webinar ☺️. The content will be appropriate for all ages, but the educational approach will be aimed at elementary school students, and they will be the priority for discussion and answering questions. The webinar will be ~30 minutes followed by ~15 minutes for questions. Please be sure to register.  ______________________________ <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1775101178/wysiwyg/ubpwoviz8gnrlj3k0sde.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />Leatherback Sea Turtle documented near Haida Gwaii in July 2025 - Victoria Bradshaw and Aidan Horne.

MERS Marine Education and Research Society

FREE Ocean Day Webinar - Leatherbacks in BC

Online - Zoom

Webinar Registration - MERS Ocean Day - Leatherbacks in BC

Free

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