Foothills Storm Hockey Association

### Context Profile for Foothills Storm Hockey Association

#### 1. Organization Mission & Cause
The **Foothills Storm Hockey Association (FSHA)** is dedicated to promoting youth hockey in the Foothills region. Their mission is to provide a positive and inclusive environment for young athletes to develop their skills, foster teamwork, and enjoy the sport of hockey. They emphasize the importance of sportsmanship, personal growth, and community involvement, aiming to create a supportive atmosphere for players and their families.

#### 2. Type of Activities
FSHA engages in a variety of activities, including:
- **Hockey Programs:** Offering competitive and recreational hockey programs for youth, including junior female hockey.
- **Training Camps:** Organizing condition camps and skill development sessions to enhance players' abilities.
- **Fundraising Campaigns:** Conducting fundraising initiatives to support operational costs and community outreach.
- **Community Events:** Hosting events that promote hockey and engage families within the community.

#### 3. Tone of Voice
The tone of voice used by FSHA is **friendly, supportive, and professional**. The language is inclusive and encouraging, aimed at fostering a sense of community among players and their families. Communications often include congratulatory messages and clear instructions, reflecting an approachable and helpful demeanor.

#### 4. Emoji Usage
The FSHA website and communications do not prominently feature emojis. Their tone is more formal and straightforward, focusing on clarity and professionalism rather than casual or playful expressions.

#### 5. Key Facts
- **Founding Info:** Specific founding details are not mentioned on the website, but the organization has established itself as a key player in youth hockey within the Foothills area.
- **Scale:** FSHA operates with a total of 13 forms and has conducted 5 email campaigns, indicating a structured approach to communication and engagement with members.
- **Impact Metrics:** While specific metrics are not detailed, the organization aims to promote youth development through hockey, suggesting a focus on participant growth and community involvement.
- **Volunteer Info:** The website encourages community involvement, although specific volunteer opportunities or metrics are not explicitly outlined.

#### 6. Writing Guidelines
- **Clarity and Brevity:** Communications should be clear and to the point, avoiding overly complex language.
- **Supportive Language:** Use encouraging phrases that foster a sense of community and belonging among players and families.
- **Professionalism:** Maintain a professional tone while being approachable; avoid casual language or slang.
- **Instructions:** When providing information (e.g., payment instructions), ensure clarity and emphasize important points, using bold or italicized text for emphasis as seen in their recent campaign form.

This context profile serves as a foundation for generating personalized and relevant content for the Foothills Storm Hockey Association, aligning with their mission, tone, and activities.

LXCL:Payment Plan -- New Player 2025-2026 Season fee of $2,000.Payment schedule: October 1 - $1,000 November 1 - $500 December 1 - $500

New Player Fees - 2 of 3 Payment Plan

LXCL:Payment Plan -- Returning Player 2025-2026 Season fee of $1,800. Payment schedule: October 1 - $1,000 November 1 - $400 December 1 - $400

Returning Play Fee - 2 of 3 Payment Plan

LXCL:Reserved Player 2025-2026 Season fee is $900. Payment schedule: October 1 - $500 November 1 - $200 December 1 - $200

Reserve Player Fee - 2 of 3 Payment Plan

REMINDER: The second instalment of your season fee is due November 1st. &nbsp; You will be able to choose a number of different payment options through this form, however, if you prefer to pay by e-transfers please do not complete the payment here, but send directly to&nbsp;<a fr-original-style="color: inherit; text-decoration: inherit; -webkit-user-select: auto; box-sizing: inherit;" href="mailto:treasurer@foothillsstormhockey.com" style="color: inherit; text-decoration: inherit; -webkit-user-select: auto; box-sizing: inherit; text-decoration-color: initial;">treasurer@foothillsstormhockey.com</a>&nbsp;noting which players&nbsp;fee the money is to be allocated to. E-transfers are set up as automotive deposit and will not require a password.&nbsp;&nbsp;<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> IMPORTANT INSTRUCTIONS: &nbsp;Read before continuing to payment.&nbsp; FSHA is using a non-for-profit provider for our forms. This allows us to offer payment options and automated billing without a surface fee to you or the team, allowing your full hockey payment to go towards to hockey rather than administration costs. As a result you will be asked when you select your payment to donate to the Zeffy - the provider. &nbsp;This is voluntary and not expected.&nbsp; It will default to a percentage, however, to remove the donation, please select &ldquo;other&rdquo; and &ldquo;0&rdquo;, before&nbsp;<span fr-original-style="font-style: normal; font-variant-caps: normal; font-weight: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; font-family: Roboto; font-size: 14px; letter-spacing: 0.25px; box-sizing: inherit; color: rgb(184, 49, 47);" style="font-style: normal; font-variant-caps: normal; font-weight: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; font-family: Roboto; font-size: 14px; letter-spacing: 0.25px; box-sizing: inherit; color: rgb(184, 49, 47);">submitting&nbsp;your payment. &nbsp;We are unable to refund any donations made in error so please read the instructions carefully before finalizing your payment! &nbsp;<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">

<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; -webkit-user-select: none; box-sizing: inherit;">First name ,<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">This confirms receipt of your November 1st installment.&nbsp;<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Thank you,&nbsp;<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Cassie Avis<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"><a fr-original-style="color:inherit;text-decoration:inherit;-webkit-user-select:auto;box-sizing:inherit;" href="mailto:treasurere@foothillsstormhockey.com" style="color: inherit; text-decoration: inherit; -webkit-user-select: auto; box-sizing: inherit; text-decoration-color: initial;">treasurer@foothillsstormhoc</a><a fr-original-style="color:inherit;text-decoration:inherit;-webkit-user-select:auto;box-sizing:inherit;" style="color: inherit; text-decoration: inherit; -webkit-user-select: auto; box-sizing: inherit; text-decoration-color: initial;">key.com</a>&nbsp;<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">

REMINDER: The second instalment of your season fee is due November 1st.   You will be able to choose a number of different payment options through this form, however, if you prefer to pay by e-transfers please do not complete the payment here, but send directly to <a href="mailto:treasurer@foothillsstormhockey.com">treasurer@foothillsstormhockey.com</a> noting which players fee the money is to be allocated to. E-transfers are set up as automotive deposit and will not require a password.   IMPORTANT INSTRUCTIONS:  Read before continuing to payment.  FSHA is using a non-for-profit provider for our forms. This allows us to offer payment options and automated billing without a surface fee to you or the team, allowing your full hockey payment to go towards to hockey rather than administration costs. As a result you will be asked when you select your payment to donate to the Zeffy - the provider.  This is voluntary and not expected.  It will default to a percentage, however, to remove the donation, please select “other” and “0”, before submitting your payment.  We are unable to refund any donations made in error so please read the instructions carefully before finalizing your payment!

Foothills Storm Hockey Association

FSHA Junior Female Hockey 2025-2026 Fees - 2nd Payment

New Player Fees - 2 of 3 Payment Plan

$500

Returning Play Fee - 2 of 3 Payment Plan

$400

Reserve Player Fee - 2 of 3 Payment Plan

$200