Goodman Cancer Institute

### Context Profile for Goodman Cancer Institute

1. **Organization Mission & Cause**:
   - The Goodman Cancer Institute (GCI) is dedicated to advancing cancer research and improving patient care. Their mission focuses on providing innovative solutions in cancer treatment and fostering a collaborative environment for researchers and healthcare professionals. They aim to enhance the quality of life for cancer patients through research, education, and community engagement.

2. **Type of Activities**:
   - GCI engages in various activities, including:
     - **Research Initiatives**: Conducting cutting-edge research in biochemistry, microbiology, and immunology related to cancer.
     - **Community Programs**: Hosting events such as the Valentine's Day Rose Sale and the annual Holiday Party to foster community involvement and support fundraising efforts.
     - **Educational Events**: Organizing seminars and workshops to educate the public and healthcare professionals about cancer research and treatment advancements.

3. **Tone of Voice**:
   - The tone of the GCI's communications is **friendly**, **inspiring**, and **professional**. They maintain a welcoming atmosphere in their messaging, encouraging community participation and support. The use of exclamation points and emojis (e.g., 🎉) in emails indicates a casual and celebratory tone, especially when promoting events.

4. **Emoji Usage**:
   - GCI incorporates emojis in their email communications, particularly in event announcements (e.g., 🎉 for celebrations). The usage is moderate and serves to enhance the friendly and engaging tone of their messages.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website, but GCI is associated with significant academic institutions and research programs.
   - **Scale**: GCI has a robust network, as indicated by the number of forms and email campaigns (6 forms and 8 email campaigns).
   - **Impact Metrics**: While specific metrics were not detailed, the emphasis on community events and research initiatives suggests a commitment to impactful cancer research and patient support.
   - **Volunteer Info**: Information on volunteer opportunities was not explicitly found on the website, but community engagement through events implies potential for volunteer involvement.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and approachable tone, incorporating casual language where appropriate. Maintain professionalism, especially when discussing research and patient care.
   - **Structure**: Use clear and concise paragraphs, with a focus on engaging the reader. Incorporate headings and bullet points for easy readability.
   - **Emojis**: Use emojis sparingly to add warmth and excitement to event promotions but avoid overuse in formal communications.
   - **Call to Action**: Encourage community involvement and support through clear calls to action, inviting readers to participate in events or donate.

This context profile serves as a guide for generating personalized and effective content for the Goodman Cancer Institute, ensuring alignment with their mission, tone, and community engagement strategies.

1 rose + note

3 roses + note

6 roses + note

12 roses + note

This is your chance to get roses right on time for Valentine's Day! Different options are available, and pickup will be happening in the GCI Atrium on Friday, February 14th from 9am until 2pm. We also offer delivery to people in the GCI building (McIntyre as well) on Friday morning, please specify the recipient's name and lab room number. An assortment of colours will be provided, none can be guaranteed.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">First name , Thank you for your rose purchase! If you selected delivery for your order, roses will be delivered Friday, February 14th between 10am and 12pm. For pickup, your order will be ready in the GCI atrium and available for pickup on Friday, February 14th between 9am and 2pm.  For any questions, do not hesitate to contact us:Anne Blouin <a href="mailto:anne.blouin@mail.mcgill.ca" style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit">anne.blouin@mail.mcgill.ca</a>Isabella Pecora <a href="mailto:isabella.pecora@mail.mcgill.ca" style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit">isabella.pecora@mail.mcgill.ca</a>  Have a good day and happy Valentine's Day!Anne and IsabellaGCSS Social Coordinators