FONDATION JIA - JIA FOUNDATION

### Context Profile for Fondation JIA - JIA Foundation

#### 1. Organization Mission & Cause
**Mission:** The JIA Foundation is dedicated to preserving the cultural heritage and community identity of Montreal's Chinatown. Their mission revolves around protecting significant historical sites, such as the Wing Noodles building, which serves as a vital social and economic hub for the community. The foundation aims to mobilize community support to conserve and celebrate the contributions of local businesses and families.

**Cause:** The foundation focuses on cultural preservation, community engagement, and equitable development in Chinatown, ensuring that the rich history and contributions of the community are recognized and maintained for future generations.

#### 2. Type of Activities
- **Community Fundraising Banquets:** The foundation organizes events like the "Celebrating Wing Noodles' Legacy" banquet to raise funds for preserving cultural heritage.
- **Heritage Conservation Campaigns:** Active campaigns to secure heritage status for significant buildings in Chinatown, such as the Wing Noodles building, which was granted heritage status in 2022.
- **Community Mobilization:** Engaging local residents and stakeholders in discussions and proposals for equitable development in Chinatown.

#### 3. Tone of Voice
The tone of voice used by the JIA Foundation is:
- **Inspiring and Community-Oriented:** The language encourages community involvement and celebrates local heritage.
- **Friendly and Inviting:** Communications are warm and welcoming, inviting community members to participate in events and initiatives.
- **Urgent and Purposeful:** There is a sense of urgency in the messaging, particularly regarding the preservation of cultural heritage and the need for community action.

#### 4. Emoji Usage
The JIA Foundation does not prominently use emojis in their communications. Their content is more formal and focused on conveying important messages about community heritage and events without the casual tone that emojis might imply.

#### 5. Key Facts
- **Founding Information:** Specific founding details are not provided on the website, but the foundation is actively involved in community initiatives.
- **Scale:** The foundation has organized a limited number of campaigns and events, indicating a focused but impactful approach.
- **Impact Metrics:** The successful designation of the Wing Noodles building as a heritage site is a significant achievement, showcasing the foundation's influence in community mobilization.
- **Volunteer Information:** There is no explicit mention of volunteer opportunities on the website, but community involvement is implied through their events.

#### 6. Writing Guidelines
- **Clarity and Conciseness:** Use clear and straightforward language to convey messages about events and initiatives.
- **Community Focus:** Highlight community involvement and the importance of local heritage in all communications.
- **Call to Action:** Encourage participation in events and support for campaigns, making it clear how individuals can contribute.
- **Cultural Sensitivity:** Be respectful and inclusive of the diverse cultural backgrounds within the Chinatown community.

This context profile serves as a foundational guide for creating personalized and effective content for the JIA Foundation, ensuring alignment with their mission, tone, and community-focused initiatives.

General Admission

JIA Foundation and EYESTEEL Film present The World Premiere of The Golden Village (2026, 33m), the latest film from award-winning filmmaker Karen Cho! Venue: Cin&eacute;ma du Parc3575 Avenue Du Parc,&nbsp;Montr&eacute;al, QC H2X 3P9 Date: Feb 25, 2025 Event Time: 7pm-9pm The film screening will be followed by a panel discussion around the topic &quot;The Golden Village to Gold Mountain: Making Home, Making Place&quot; featuring Director Karen Cho alongside guests Joshua Frank (Cinematographer), Xi Feng (Editor), Yon Hsu, PhD. (Professor in the Social Science program at Marianopolis College) and Jessica Chen (JIA Foundation) moderated by Parker Mah (JIA Foundation) La Fondation JIA et EYESTEEL Film pr&eacute;sentent La premi&egrave;re mondiale de The Golden Village (2026, 33 min), le dernier film de la cin&eacute;aste prim&eacute;e Karen Cho ! Lieu : Cin&eacute;ma du Parc3575, avenue Du Parc,&nbsp;Montr&eacute;al, QC H2X 3P9 Date : 25 f&eacute;vrier 2025Heure : 19 h &agrave; 21 h La projection du film sera suivie d&#39;une table ronde sur le th&egrave;me &laquo; The Golden Village to Gold Mountain: Making Home, Making Place &raquo; (Du village dor&eacute; &agrave; la montagne dor&eacute;e : cr&eacute;er un foyer, cr&eacute;er un lieu) avec la r&eacute;alisatrice Karen Cho et les invit&eacute;s Joshua Frank (directeur de la photographie), Xi Feng (monteur), Yon Hsu, PhD. (professeur au programme de sciences sociales du Marianopolis College) et Jessica Chen (Fondation JIA), anim&eacute;e par Parker Mah (Fondation JIA).

<span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you so much for registering for the Golden Village x JIA - Montr&eacute;al Premiere Screening event &amp; Panel. Your support means the world to us as we strive to preserve the cultural heritage of Montreal&#39;s Chinatown. We are genuinely excited to have you with us for this special occasion, where we will celebrate the premiere of The Golden Village by award-winning filmmaker Karen Cho. Your participation significantly helps in our mission to protect and honor our community. We look forward to sharing this unique experience with you! Warm regards, The JIA Foundation Team

JIA Foundation and EYESTEEL Film present The World Premiere of The Golden Village (2026, 33m), the latest film from award-winning filmmaker Karen Cho! Venue: Cinéma du Parc3575 Avenue Du Parc, Montréal, QC H2X 3P9 Date: Feb 25, 2025 Event Time: 7pm-9pm The film screening will be followed by a panel discussion around the topic "The Golden Village to Gold Mountain: Making Home, Making Place" featuring Director Karen Cho alongside guests Joshua Frank (Cinematographer), Xi Feng (Editor), Yon Hsu, PhD. (Professor in the Social Science program at Marianopolis College) and Jessica Chen (JIA Foundation) moderated by Parker Mah (JIA Foundation) La Fondation JIA et EYESTEEL Film présentent La première mondiale de The Golden Village (2026, 33 min), le dernier film de la cinéaste primée Karen Cho ! Lieu : Cinéma du Parc3575, avenue Du Parc, Montréal, QC H2X 3P9 Date : 25 février 2025Heure : 19 h à 21 h La projection du film sera suivie d'une table ronde sur le thème « The Golden Village to Gold Mountain: Making Home, Making Place » (Du village doré à la montagne dorée : créer un foyer, créer un lieu) avec la réalisatrice Karen Cho et les invités Joshua Frank (directeur de la photographie), Xi Feng (monteur), Yon Hsu, PhD. (professeur au programme de sciences sociales du Marianopolis College) et Jessica Chen (Fondation JIA), animée par Parker Mah (Fondation JIA).

FONDATION JIA - JIA FOUNDATION

Golden Village x JIA - Montréal Premiere Screening event & Panel

3575 Av. du Parc

General Admission

$15

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