Penny's Promise

### Context Profile for Penny's Promise

1. **Organization Mission & Cause**:
   - **Mission**: Penny's Promise is a family-founded charity dedicated to finding a cure for Selenon Related Myopathy, a rare genetic disorder affecting children. The organization was inspired by Penny, an 8-year-old girl living with the condition. Their mission is to raise awareness and funds for research to improve the lives of those affected by this disease.
   - **Cause**: The organization focuses on supporting research initiatives and community engagement to foster hope and progress in the fight against Selenon RM.

2. **Type of Activities**:
   - **Events**: The primary event is the "Good Vibrations Gala," a formal beachside evening featuring music, dining, and community engagement. This gala includes activities such as a silent auction, wine raffle, and live performances.
   - **Fundraising Campaigns**: The organization conducts various fundraising campaigns, primarily through events like the gala, to support their mission.
   - **Community Programs**: They engage with the community to raise awareness about Selenon RM and promote research efforts.

3. **Tone of Voice**:
   - The tone is **friendly**, **inspiring**, and **community-oriented**. The language used is accessible and warm, aiming to connect emotionally with supporters and convey a sense of urgency and hope regarding their mission. Phrases like "Let’s make waves—for a cause" exemplify this tone.

4. **Emoji Usage**:
   - The organization utilizes emojis in their communications, particularly in subject lines and promotional materials. For example, they use 🌊 (wave) and ✨ (sparkles) to add a friendly and engaging touch to their messages. Emojis are used moderately, enhancing the emotional appeal without overwhelming the text.

5. **Key Facts**:
   - **Founding Info**: Founded as a response to the challenges faced by Penny and others with Selenon RM.
   - **Scale**: The organization has conducted 13 forms and 3 email campaigns, indicating an active engagement with their audience.
   - **Impact Metrics**: Specific metrics on funds raised or research advancements are not detailed on the website, but the emphasis is on community involvement and awareness.
   - **Volunteer Info**: While specific volunteer details are not provided, the organization likely encourages community participation through events and fundraising efforts.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and engaging tone that resonates with families and community members. Incorporate emotional language that reflects hope and urgency.
   - **Content Structure**: Use clear headings and bullet points for easy readability, especially when detailing events or fundraising activities.
   - **Call to Action**: Include strong calls to action, encouraging readers to participate in events, donate, or spread awareness.
   - **Visual Elements**: Incorporate relevant images and emojis to enhance engagement and emotional connection.

This context profile serves as a foundational guide for creating personalized and impactful content for Penny's Promise, ensuring alignment with their mission, values, and communication style.

LXCL:Entry to the gala, includes: Access to all areas and activities. Host bar, cocktail style dinner and dessert. There will be cocktail and lounge style seating available.

General Admission

LXCL:Includes: 10 VIP Tickets. Reserved table with signage. 2 complimentary drinks per ticket. Charcuterie board at your table, cocktail style dinner and dessert. Logo or family name displayed in the evening program. **Please select "corporate/organization purchase" to provide your group name for signage.

VIP Group Table (10)

LXCL:Includes: 9 VIP Tickets. Reserved table with signage. 2 complimentary drinks per ticket. Charcuterie board at your table. Logo or family name displayed in the evening program. **Please select "corporate/organization purchase" to provide your group name for signage.

VIP Group Table (9)

LXCL:Includes: 8 VIP Tickets. Reserved table with signage. 2 complimentary drinks per ticket. Charcuterie board at your table. Logo or family name displayed in the evening program. **Please select "corporate/organization purchase" to provide your group name for signage.

VIP Group Table (8)

LXCL:Includes: 6 VIP Tickets. Reserved table with signage. 2 complimentary drinks per ticket. Charcuterie board at your table. Logo or family name displayed in the evening program. **Please select "corporate/organization purchase" to provide your group name for signage.

VIP Group Table (6)

LXCL:Includes: 4 VIP Tickets. Reserved table with signage. 2 complimentary drinks per ticket. Charcuterie board at your table. Logo or family name displayed in the evening program. **Please select "corporate/organization purchase" to provide your group name for signage.

VIP Group Table (4)

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1748205981/wysiwyg/njskueomoelmq3mvynbw.jpg" style="width: 349px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 349px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable">Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for the Good Vibrations Gala and supporting our mission to cure Selenon Related Myopathy. Your participation brings us one step closer to making a difference in the lives of kids like Penny and families like ours. 💙 Want to get more involved?You can help by spreading the word, donating an auction item, or volunteering with our team. With gratitude,<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1748200149/wysiwyg/whpmkqxqjmr2shpzn1fr.png" style="width: 180px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 180px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left;" fr-original-class="fr-draggable">Laura and ChrisCo-founders of Penny&#39;s Promise and Penny&#39;s parents<a fr-original-style="" href="//www.pennyspromise.ca" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">www.pennyspromise.ca</a>Instagram: @pennyspromisefund<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1748205990/wysiwyg/mmgmxzdqqscuyzcwd1c7.png" style="width: 269px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 269px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable">

<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">A formal beachside evening of music, community, and hope.<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Presented by <a href="http://www.pennyspromise.ca" target="_blank">Penny's Promise</a>, a family-founded charity inspired by Penny, a local 8-year-old girl living with Selenon Related Myopathy, and dedicated to finding a cure.<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Set on the shores of Ashbridges Bay at the <a href="https://maps.app.goo.gl/EqSBibVPMARb4Hwg7" target="_blank">Toronto Beach Club</a>, the Good Vibrations Gala blends coastal charm with sophisticated evening style. <p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Guests will enjoy: <ul><li>Fine dining (cocktail style dinner)</li><li>Premium bar offerings</li><li>Silent Auction</li><li>"Cork Pull" Wine Raffle</li><li>Artisan Market</li><li>Keynote presentation</li><li>DJ and dancing</li><li>Access to standing cocktail tables, bar seating, lounge seating, patio seating (weather permitting)</li></ul><p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Featuring live performance by <a href="https://www.thebeachmen.ca/" target="_blank">The Beach Men</a>—a Beach Boys tribute band—all in support of vital research for Selenon RM.<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Dress to impress—with a splash of surf style. Let’s make waves—for a cause.<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">FYI: when checking out, Zeffy asks for a donatation to their platform. You can set this to zero dollars or any amount you prefer. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1748199695/wysiwyg/v9lxzynithrk96bfc6bp.png" style="box-sizing:inherit;position:relative;cursor:pointer;padding:0px 1px;user-select:none;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;width:386px;display:block;vertical-align:top;margin:5px auto;text-align:center;max-width:100%" />

Penny's Promise

"Good Vibrations" Gala 2025 Ticket Sales

Toronto Beach Club - 1681 Lake Shore Blvd E

General Admission

$200

VIP Group Table (10)

$2,500

VIP Group Table (9)

$2,250

VIP Group Table (8)

$2,000

VIP Group Table (6)

$1,500

VIP Group Table (4)

$1,000

Add a donation for Penny's Promise