Canadian Motorcycle Tourism Association

### Context Profile for Canadian Motorcycle Tourism Association

#### 1. Organization Mission & Cause
The Canadian Motorcycle Tourism Association (CMTA) is dedicated to promoting motorcycle tourism across Canada. Their mission is to enhance the motorcycle tourism experience by advocating for the interests of motorcyclists and supporting local communities that benefit from motorcycle tourism. They aim to create a welcoming environment for motorcycle enthusiasts while fostering economic growth in regions that cater to this demographic.

#### 2. Type of Activities
- **Events**: The CMTA organizes motorcycle rallies, tours, and community events that bring together riders and promote local attractions.
- **Fundraising Campaigns**: They run campaigns like "Hampers for Heroes," which provides holiday hampers to veterans and their families, emphasizing community support and engagement.
- **Community Programs**: The organization collaborates with local businesses and tourism boards to create motorcycle-friendly routes and experiences, enhancing the overall tourism landscape.

#### 3. Tone of Voice
The tone of the CMTA's communications is **friendly, supportive, and community-oriented**. They use inclusive language that encourages participation and emphasizes the joy of motorcycle tourism. The messaging is often **inspiring**, aiming to connect with riders on an emotional level while promoting a sense of camaraderie and shared passion for motorcycling.

#### 4. Emoji Usage
The CMTA does not prominently feature emojis in their communications, maintaining a more traditional and professional approach in their messaging. This suggests a focus on clarity and professionalism over casual or playful elements.

#### 5. Key Facts
- **Founding Info**: Established to support and promote motorcycle tourism in Canada.
- **Scale**: The organization has a total of 19 forms and has conducted 68 email campaigns, indicating an active engagement with their community and stakeholders.
- **Impact Metrics**: The "Hampers for Heroes" campaign highlights their commitment to veterans, showing a tangible impact on community welfare by providing essential holiday support.
- **Volunteer Info**: While specific volunteer information is not detailed on the website, the community-oriented nature of their campaigns suggests opportunities for volunteer involvement in events and initiatives.

#### 6. Writing Guidelines
- **Style**: Use a friendly and engaging tone that resonates with motorcycle enthusiasts and community members.
- **Language**: Incorporate inclusive and supportive language that emphasizes community and shared experiences.
- **Call to Action**: Clearly articulate how individuals can get involved, whether through donations, event participation, or community support.
- **Content Structure**: Use headings and bullet points for clarity, especially when detailing campaign impacts or event information. Ensure that the messaging is straightforward and easy to digest.

This context profile serves as a foundational guide for creating personalized content that aligns with the Canadian Motorcycle Tourism Association's mission, values, and communication style.

LXCL:Meant to cover both major holiday meals through December and January. Main Proteins:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">Small turkey (6-8 lbs, serves 6)</li><li value="2" class="lxcl-listItem" dir="ltr">Ham (3-4 lbs, serves 6)</li><li value="3" class="lxcl-listItem" dir="ltr">Breakfast Sausage</li><li value="4" class="lxcl-listItem" dir="ltr">Bacon</li></ul>Cheese &amp; Charcuterie Platter Items:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">Sausage/salami for cheese platters</li><li value="2" class="lxcl-listItem" dir="ltr">Cheese selection</li><li value="3" class="lxcl-listItem" dir="ltr">Premium crackers (Ritz, Triscuits)</li><li value="4" class="lxcl-listItem" dir="ltr">Oysters (canned)</li><li value="5" class="lxcl-listItem" dir="ltr">Olives (jar/container)</li><li value="6" class="lxcl-listItem" dir="ltr">Pickles</li></ul>Holiday Meal Essentials:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">10 pounds of potatoes</li><li value="2" class="lxcl-listItem" dir="ltr">Box of mashed potatoes</li><li value="3" class="lxcl-listItem" dir="ltr">2 pounds of carrots</li><li value="4" class="lxcl-listItem" dir="ltr">Small bag of onions</li><li value="5" class="lxcl-listItem" dir="ltr">Bag of celery</li><li value="6" class="lxcl-listItem" dir="ltr">Two cans of mixed vegetables</li><li value="7" class="lxcl-listItem" dir="ltr">Pound of butter</li><li value="8" class="lxcl-listItem" dir="ltr">Stuffing mix</li><li value="9" class="lxcl-listItem" dir="ltr">Gravy mix</li><li value="10" class="lxcl-listItem" dir="ltr">Bisquick mix</li><li value="11" class="lxcl-listItem" dir="ltr">Muffin mix</li><li value="12" class="lxcl-listItem" dir="ltr">Sugar</li><li value="13" class="lxcl-listItem" dir="ltr">Eggs</li></ul>Holiday Treats &amp; Snacks:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">Pastries/desserts</li><li value="2" class="lxcl-listItem" dir="ltr">Chocolates</li><li value="3" class="lxcl-listItem" dir="ltr">Mixed nuts (holiday tin)</li><li value="4" class="lxcl-listItem" dir="ltr">Holiday cookies/shortbread</li><li value="5" class="lxcl-listItem" dir="ltr">Candy canes</li><li value="6" class="lxcl-listItem" dir="ltr">Christmas oranges</li><li value="7" class="lxcl-listItem" dir="ltr">Holiday tea or hot chocolate</li></ul>

Hamper Hero

LXCL:Contribute to the cost of a hamper—your sponsorship joins with others in our community to build complete holiday hampers for veteran families. Each gift, no matter the size, brings us closer to ensuring every veteran celebrates with dignity and joy.

Hamper Friend

Hamper Helper

Hamper Builder

Hamper Champion

<h2 fr-original-style="" style="width: 100%; box-sizing: inherit;">Why Hampers for Heroes?</h2>This holiday season, Veterans Memorial Gardens &amp; Interpretive Centre, in partnership with the Order of St. George, invites you to make a meaningful difference in the lives of veterans and their families across Alberta. Through our support of Veterans Association Food Banks in Grande Prairie, Edmonton, Calgary, and Lethbridge, we&#39;re helping veterans celebrate the holidays including the New Year!<h2 fr-original-style="" style="width: 100%; box-sizing: inherit;">What Your $250 Donation Provides</h2>Each $250 Hamper for Heroes covers two major holidays and includes everything a family needs for memorable celebrations:<h3 fr-original-style="" style="width: 100%; box-sizing: inherit;">Main Proteins</h3><ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">Small turkey (6-8 lbs, serves 6)</li><li fr-original-style="" style="box-sizing: inherit;">Ham (3-4 lbs, serves 6)</li><li fr-original-style="" style="box-sizing: inherit;">Breakfast sausage</li><li fr-original-style="" style="box-sizing: inherit;">Bacon</li></ul><h3 fr-original-style="" style="width: 100%; box-sizing: inherit;">Cheese &amp; Charcuterie Platter Items</h3><ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">Sausage/salami for cheese platters</li><li fr-original-style="" style="box-sizing: inherit;">Cheese selection</li><li fr-original-style="" style="box-sizing: inherit;">Crackers&nbsp;</li><li fr-original-style="" style="box-sizing: inherit;">Oysters (canned)</li><li fr-original-style="" style="box-sizing: inherit;">Olives (jar/container)</li><li fr-original-style="" style="box-sizing: inherit;">Pickles</li></ul><h3 fr-original-style="" style="width: 100%; box-sizing: inherit;">Holiday Meal Essentials</h3><ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">10 pounds of potatoes</li><li fr-original-style="" style="box-sizing: inherit;">Box of mashed potatoes</li><li fr-original-style="" style="box-sizing: inherit;">2 pounds of carrots</li><li fr-original-style="" style="box-sizing: inherit;">Small bag of onions</li><li fr-original-style="" style="box-sizing: inherit;">Bag of celery</li><li fr-original-style="" style="box-sizing: inherit;">Two cans of mixed vegetables</li><li fr-original-style="" style="box-sizing: inherit;">Pound of butter</li><li fr-original-style="" style="box-sizing: inherit;">Stuffing mix</li><li fr-original-style="" style="box-sizing: inherit;">Gravy mix</li><li fr-original-style="" style="box-sizing: inherit;">Bisquick mix</li><li fr-original-style="" style="box-sizing: inherit;">Muffin mix</li><li fr-original-style="" style="box-sizing: inherit;">Sugar</li><li fr-original-style="" style="box-sizing: inherit;">Eggs</li></ul><h3 fr-original-style="" style="width: 100%; box-sizing: inherit;">Holiday Treats &amp; Snacks</h3><ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">Pastries/desserts</li><li fr-original-style="" style="box-sizing: inherit;">Chocolates</li><li fr-original-style="" style="box-sizing: inherit;">Mixed nuts (holiday tin)</li><li fr-original-style="" style="box-sizing: inherit;">Holiday cookies/shortbread</li><li fr-original-style="" style="box-sizing: inherit;">Candy canes</li><li fr-original-style="" style="box-sizing: inherit;">Christmas oranges</li><li fr-original-style="" style="box-sizing: inherit;">Holiday tea or hot chocolate</li></ul><h2 fr-original-style="" style="width: 100%; box-sizing: inherit;">The Impact of Your Gift</h2>Your $250 donation does more than fill a hamper&mdash;it fills hearts. It tells a veteran and their family that their service is remembered, their sacrifice is honored, and their community stands with them. It transforms the holidays from a time of stress into a season of joy, connection, and celebration.<h2 fr-original-style="" style="width: 100%; box-sizing: inherit;">How to Support</h2>Sponsor a Hamper for Heroes today and bring holiday cheer to a veteran&#39;s table. Every hamper represents gratitude in action and ensures that those who served can celebrate the season with dignity and abundance.$250 = 2 Holiday Celebrations for a Veteran FamilyTogether, we honor their service. Together, we share the season.<blockquote fr-original-style="" style="border-left: 2px solid rgb(194, 194, 194); margin-left: 0px; padding-left: 5px; color: rgb(94, 53, 177); width: 100%; border-top-color: rgb(194, 194, 194); border-right-color: rgb(194, 194, 194); border-bottom-color: rgb(194, 194, 194); box-sizing: inherit;">&quot;No veteran should face an empty table during the holidays. Your support ensures they don&#39;t have to.&quot;</blockquote>Veterans Memorial Gardens &amp; Interpretive Centre, in partnership with the Order of St. George&nbsp;Serving the Veterans Association Food Bank Grande Prairie, Edmonton, Calgary &amp; Lethbridge PS&nbsp;- these are sponsorships so if you require a CRA receipt, please donate directly to VAFB: <a data-fr-linked="true" fr-original-style="" href="https://atb.benevity.org/community/cause/124-719859480RR0001/donate" id="isPasted" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">https://atb.benevity.org/community/cause/124-719859480RR0001/donate</a>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, On behalf of Veterans Memorial Gardens &amp; Interpretive Centre, the Order of St. George, and the Veterans Association Food Bank:Grande Prairie, Lethbbridge, Calgary and Edmonton. I want to extend our deepest gratitude for your generous sponsorship of our Hampers for Heroes program. Your $250 gift is more than a hamper&mdash;it&#39;s a message of hope, respect, and remembrance.&nbsp; Because of you, a veteran and their family will gather around a table filled with holiday abundance, knowing that their service to our country has not been forgotten. The Impact of Your Generosity: Your donation will provide two complete holiday celebrations, including turkey, ham, all the trimmings, and special treats that transform a meal into a memory.&nbsp;For many veterans facing food insecurity, this support means the difference between worry and celebration, between isolation and connection.You&#39;ve given a family the gift of dignity during the holidays.&nbsp; That&#39;s something truly special. Honoring Service, Building CommunityAt Veterans Memorial Gardens and the Order of St George, we believe that remembrance is more than words&mdash;it&#39;s action.&nbsp;Your contribution embodies the values we hold dear: honor, respect, and community care. You&#39;ve shown that the sacrifices made by our veterans are recognized and valued, not just on Remembrance Day, but throughout the year. Thank you for standing with us.&nbsp;Thank you for standing with our veterans. With sincere appreciation and respect,Marie Renee Charabonneau &nbsp;DStG, CTAExecutive DirectorCanadian Motorcycle Tourism Association<a fr-original-style="" href="mailto:exec.director@motorcycletourism.ca" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">exec.director@motorcycletourism.ca</a>Museum ManagerVeterans Memorial Gardens &amp; Interpretive Centre10121-93 St., Grande Prairie, AB T8V 1Y1 You can also donate directly to the VAFB if you would like to:<a fr-original-style="" href="https://atb.benevity.org/community/cause/124-719859480RR0001/donate" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">https://atb.benevity.org/community/cause/124-719859480RR0001/donate</a> <table fr-original-style="width: 78%; margin-right: calc(22%);" style="width: 78%; margin-right: calc(22%); border: none; border-collapse: collapse; empty-cells: show; max-width: 100%; box-sizing: inherit;"><tbody fr-original-style="" style="box-sizing: inherit;"><tr fr-original-style="" style="box-sizing: inherit;"><td fr-original-style="width: 30.5249%;" style="width: 30.5249%; min-width: 5px; box-sizing: inherit; border: 1px solid rgb(221, 221, 221); user-select: text;"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1759362137/wysiwyg/ddgy95jr6srzpsn9elah.jpg" style="width: 124px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 124px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable"> </td><td fr-original-style="width: 34.6685%;" style="width: 34.6685%; min-width: 5px; box-sizing: inherit; border: 1px solid rgb(221, 221, 221); user-select: text;"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1759362160/wysiwyg/ypo41vvyrioo1b7ekf8u.png" style="width: 137px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 137px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable"> </td><td fr-original-style="width: 34.703%;" style="width: 34.703%; min-width: 5px; box-sizing: inherit; border: 1px solid rgb(221, 221, 221); user-select: text;"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1759362181/wysiwyg/m3ciqhn0skauoidtw9y1.png" style="width: 126px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 126px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable"> </td></tr></tbody></table>

Why Hampers for Heroes?This holiday season, Veterans Memorial Gardens &amp; Interpretive Centre, in partnership with the Order of St. George, invites you to make a meaningful difference in the lives of veterans and their families across Alberta. Through our support of Veterans Association Food Banks in Grande Prairie, Edmonton, Calgary, and Lethbridge, we're helping veterans celebrate the holidays including the New Year!What Your $250 Donation ProvidesEach $250 Hamper for Heroes covers two major holidays and includes everything a family needs for memorable celebrations:Main Proteins<ul><li>Small turkey (6-8 lbs, serves 6)</li><li>Ham (3-4 lbs, serves 6)</li><li>Breakfast sausage</li><li>Bacon</li></ul>Cheese &amp; Charcuterie Platter Items<ul><li>Sausage/salami for cheese platters</li><li>Cheese selection</li><li>Crackers </li><li>Oysters (canned)</li><li>Olives (jar/container)</li><li>Pickles</li></ul>Holiday Meal Essentials<ul><li>10 pounds of potatoes</li><li>Box of mashed potatoes</li><li>2 pounds of carrots</li><li>Small bag of onions</li><li>Bag of celery</li><li>Two cans of mixed vegetables</li><li>Pound of butter</li><li>Stuffing mix</li><li>Gravy mix</li><li>Bisquick mix</li><li>Muffin mix</li><li>Sugar</li><li>Eggs</li></ul>Holiday Treats &amp; Snacks<ul><li>Pastries/desserts</li><li>Chocolates</li><li>Mixed nuts (holiday tin)</li><li>Holiday cookies/shortbread</li><li>Candy canes</li><li>Christmas oranges</li><li>Holiday tea or hot chocolate</li></ul>The Impact of Your GiftYour $250 donation does more than fill a hamper—it fills hearts. It tells a veteran and their family that their service is remembered, their sacrifice is honored, and their community stands with them. It transforms the holidays from a time of stress into a season of joy, connection, and celebration.How to SupportSponsor a Hamper for Heroes today and bring holiday cheer to a veteran's table. Every hamper represents gratitude in action and ensures that those who served can celebrate the season with dignity and abundance.$250 = 2 Holiday Celebrations for a Veteran FamilyTogether, we honor their service. Together, we share the season.<blockquote>"No veteran should face an empty table during the holidays. Your support ensures they don't have to."</blockquote>Veterans Memorial Gardens &amp; Interpretive Centre, in partnership with the Order of St. George Serving the Veterans Association Food Bank Grande Prairie, Edmonton, Calgary &amp; Lethbridge PS - these are sponsorships so if you require a CRA receipt, please donate directly to VAFB: <a href="https://atb.benevity.org/community/cause/124-719859480RR0001/donate" target="_blank">https://atb.benevity.org/community/cause/124-719859480RR0001/donate</a>

Canadian Motorcycle Tourism Association

Hampers for Heroes

Hamper Hero

CA$250

Hamper Friend

CA$25

Hamper Helper

CA$50

Hamper Builder

CA$100

Hamper Champion

CA$150

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